Wednesday, December 2, 2009

[The Secret] To Massive TRAFFIC {FIRSTNAME} Is Duplication

Hi {FIRSTNAME},

You've heard about, bought and probably read
all of the courses, reports and "secrets" on how
the millionaire marketers generate massive
traffic. Don't be mad - but I could have saved
you thousands - here's the key:

Duplication

Yep, one single word that all will confess is
key to massive online traffic (which leads to
more sales and greater success - faster).

Find a system that gets results, and simply
"ramp it up"! But duplicating the steps involved
in getting traffic can be expensive and very time
consuming - Here's another word:

Wrong!

Yes, they used to be - but that was before the Zipper...

http://trafficzipper.com/index.php?af=1192

See you there,
Glen

P.S. - Spots are limited - and you'll see why only a
very lucky few will get in - move fast to join me now:

http://trafficzipper.com/index.php?af=1192


Alice
:-)

ETR: Three Sentences

Early to Rise
Home | Archives | Contact | Privacy Policy | Whitelist Us | Unsubscribe

Issue No. 2824 - $1.00

Wednesday, December 2, 2009

When You Make a Deal, Be Clear About the Intent
By Michael Masterson

Whenever you make an important deal, quickly follow up with a short memo. Identify what you think is the "spirit" of the deal, the big picture. Do this whether the deal comes with a written contract or is simply a verbal agreement.

Doing so will prevent a great deal of trouble and heartache in your career. You'll avoid arguments, prevent embarrassment, and save yourself a lot of money.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Wasting Time at Work? - With success mentor Bob Cox, you'll learn how to eliminate procrastination and busywork. To be truly successful, says Bob, you must learn to identify and work toward only your most important goals. And do so in an efficient, streamlined way. Let him show you how...


"Mentoring is a brain to pick, an ear to listen, and a push in the right direction."

John C. Crosby

Three Sentences That Saved Our Business
By Julie Broad

Have you ever been writing an e-mail or a report -- pouring your heart and soul into each and every word -- when, POOF, it vanishes? Maybe it was a computer glitch or a wrong keystroke. Either way, your work is gone. And you can't retrieve it.

Well, imagine if you'd been working on that document for nearly two years! Imagine if you'd been investing every moment of your spare time in it.

That's how I felt when I learned about the policies of our new e-mail service provider.

My husband and I had to switch providers because we'd outgrown the free system we had started with. (We were using it to send out our real estate investment newsletter.) But because the old company didn't have the same opt-in requirements as the new one, they refused to allow us to import our list of names and e-mail addresses.

We had spent nearly two years building that list. And while it was only 700 names, we felt deeply connected with each and every one. We loved getting our newsletter out to our subscribers. We wrote about the mistakes we'd made when we started in real estate. And we shared the secrets we used to build a million-dollar portfolio.

We always dreamed of turning that newsletter into a business. And, as you know, the list is the lifeblood of every online information publishing business.

I credit much of the growth of our list -- and our business -- to Early to Rise, specifically the Internet Money Club. The IMC's Director, Brian Edmondson, had helped me create a website (www.revnyou.com) and add names to our list through such things as article marketing and Google Adwords.

As I said, our list had grown to nearly 700 names. And we were about to collect our first $500 check from an affiliate sale AND $150 from Google! The business was just starting to make money... and we were about to lose everything.

Frustrated, I wrote Brian a splenetic e-mail.

I admit, I was a bit annoyed because this disaster was hitting us because Brian had insisted we change providers. His reasoning? The system we were using didn't allow us to track our results. We had no idea which ads were working, which e-mails generated sales, or where our new subscribers REALLY came from. Brian figured, correctly, that for our business to have any potential to make real money, we needed those stats.

Brian responded immediately. And he gave me very specific yet simple advice. He'd had a similar experience and knew exactly what to say to the company to get them to change their mind. I don't remember his exact words. But I do remember it was literally three sentences. That's it.

Thanks to those three sentences, we were able to save our 700 names. Even better, because of the new system, we can measure and monitor our business effectively. We never spend a penny without knowing what it's doing for us.

Now, thanks to Brian's continued coaching and tips from Early to Rise, our list is 4,000 names strong and growing! I'm selling my own real estate investing program. And the affiliate checks come in on a regular basis. Considering it took us over two years to get to 700 names, to be at 4,000 names -- and nearly $40,000 in revenue -- six months later is incredible. And we couldn't have done it without Brian.

That's the thing about working with someone who has been there. Everything is a little easier, goes a little faster, and is a lot less frustrating!

But finding a mentor or a good program to learn from is not as simple as grabbing onto the first one you hear about. As I said in "The Problem With Fire," you have to think about where you want to go. Then, you have to figure out how you're going to fill the gap between where you are and where you want to be. If you're going to do it with the help of a mentor, you have to find someone who is STILL active in your niche or industry, doing what you want to do.

In my case, Brian's advice was spot on. Not only because he's already been where we are today, but because he continues to build profitable businesses on the Web. He wasn't telling me what worked a few years ago. He was telling me what he had to do a few months earlier when he had a similar problem.

Brian continues to encounter new challenges and learn new tricks. And he passes them on to me and the other IMC members.

And it's not just Brian who has helped me out. Several members of the ETR team have given me a helping hand here and there.

Edwin Huertas gave me a search engine optimization tip that took about 10 minutes to implement. And now I'm showing up on the first page of Google search results for certain keywords. Suzanne Richardson gave me writing tips that have helped me communicate my ideas more clearly. Jessica Kurrle made a few fantastic suggestions for testing different price points and making revisions to improve the user experience. And Charlie Byrne made a few tweaks to my sales copy that improved our sales conversions by at least 10 percent.

All of these things would have taken me months, if not years, to figure out on my own. But with the help of Brian and the rest of my mentors at ETR, I drastically reduced my learning curve.

P.S. The key to success in business, including the "go it alone" online world, is a mentor who can help you achieve your goals by sharing their experience. Brian Edmondson, Director of the Internet Money Club, is the real deal. He's had plenty of success online -- but still runs several businesses. More important, he has a genuine interest in helping others follow in his footsteps. Find out more about Brian, and the Internet Money Club, here.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

"But I'm not a writer" - As an Internet entrepreneur, you have to learn to recognize effective sales copy -- if not write it yourself. Bad copy is just too dangerous for your business. But even if you're not a "writer," you can learn the secrets of profit-producing copy. And why not let master copywriters John Forde and ETR's own Charlie Byrne be your teachers? Read more...


Getting Physical

By Andrew Gordon
Investor's Daily Edge, Senior Investment Director

Here's something you didn't know about gold...

  • Hong Kong has asked London to return its gold.
  • Middle East countries, too, want to get their gold back from London.
  • Germany wants the U.S. to return its gold.
  • And large money managers are demanding physical gold bullion (as opposed to paper contracts).

What does it mean?

IDE's Rusty McDougal says there's a shortage of gold. And that shortage is pushing the price of gold up now and into the foreseeable future.

So, yes, you should buy gold -- but not through ETFs (like GLD). They could well be suffering their own shortages. If they have a run on gold (like banks can have a run on their deposits), you could be out of luck if you're not at the front of the line.

Instead, buy physical gold. Rusty says it's the only gold you can trust. You can buy it online. Or you can look up brokers who specialize in selling physical gold and get it from them.

The 7-Minute Heart Test
By Michael Masterson

Your heart rate is an indicator of your cardiovascular fitness. How quickly it slows down after exercise is an important measurement.

To measure your heart's recovery rate, says Dr. Al Sears in his book The Doctor's Heart Cure, exercise vigorously for five minutes and then take your pulse. Wait two minutes. Then calculate your heart rate again.

If you have an average level of fitness, it will drop by 55 beats. Well-conditioned people will see a higher drop, perhaps 70 beats. Generally, the faster you recover, the better your fitness and the lower your risk of heart disease.

Gratitude Is Good for Business
By Michael Masterson

If you were raised right, you never fail to say "thank you" for a courtesy or favor. But do you thank your customers when they favor you with an order? Always?

It's surprising how many businesses fail to do this. (I was reminded of it today when I opened a sample product package sent to me by one of my clients. There were two up-sells enclosed. But no thank you.)

A simple note -- personalized, if possible -- goes a long way toward ensuring customer loyalty. In some cases, it can be as important as the quality of your product.

(Be sure to include your customer service number and address.)


Latest News

  • Only two more days left for you to join the Internet Money Club hotlist and get exclusive "head of the line" privileges for our premier Internet coaching program. Get on board today.


"Here's some feedback for ya!! Don't ever UNSUBSCRIBE me. I look anxiously every day for the next issue of ETR. I figure it's been worth several hundred dollars to me at this stage, and I don't even have my own website yet! That's coming soon!!! Wish me luck!!!!!!!"

Bryan Aucremanne

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So much can happen when you practice "Spring Forest Qigong for Health." Download a free 51-page booklet to learn how the process works -- and why it should work for you. (Included is a sample you can try right away.)

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(If you have any difficulty downloading the booklet, e-mail Webmaster@LearningStrategies.com for assistance.)


Today's Words That Work: Splenetic

Splenetic (splih-NET-ik) -- from the Latin -- means angry or irritable.

Example (as used by Julie Broad today): "Frustrated, I wrote Brian a splenetic e-mail."


We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com

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Copyright © 2009 Early to Rise, LLC.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.


Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

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To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center


Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482

Tuesday, December 1, 2009

3 things you DON'T need to become wealthy

Dear ETR Reader,

Gaining great wealth doesn't depend on advance education... Or being born into the "right" family... Or even finding yourself at the right place at the right time.

Instead, wealth is simply a matter of waking up to a few crucially important realities. As soon as you start recognizing and using these tools, your financial situation could rapidly and radically improve.

World thought leader, training expert and author Chris Howard understands these facts about wealth. He believes that success leaves "clues"... and if you can learn to recognize these clues, you can quickly achieve your own personal, business, and financial success.

Chris has studied all the clues and the people who left them. He's dug deep into what it takes to be wealthy in the truest sense of the word. He's uncovered the critical elements he claims you must know... and, more importantly, the crucial actions you must take.

And, now he'd like to share what he's learned with you...

Chris is about to release his next book Instant Wealth: Wake Up Rich Discovering the Secrets of the New Entrepreneurial Mind.

Now, the book is not officially available until December 7... But Chris has offered ETR readers a special insider VIP preview of his book before the general public has access to it.

Plus, he's got some "surprises" (he's valued them at between $128.95 and $1,234.65!) planned for people who snap up a copy... Take a look at Chris's short video here.

Go ahead and check it out. The video promises to be enlightening in itself... and you'll find out how to get VIP access to Chris's book.

Best Regards,
Jessica Kurrle
Associate Publisher, Early to Rise

P.S. Chris wanted me to pass on something important... When you get the book, immediately go to Chapter 2 called "The Unbreakable Rule Every Massively Rich Person Knows and the Rest of the World Doesn't." It starts with a quote from a daytime TV queen that will begin your shift to the mindset you need to create instant wealth for yourself. Click here to learn more.

 

 

 

 


You are receiving this e-mail as a part of your subscription to Early to Rise.


Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice.

We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation.

Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

_____

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ETR: Creating Your Own Security

Early to Rise
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Issue No. 2823 - $1.00

Tuesday, December 1, 2009

What to Think About If You Want to Succeed
By Michael Masterson

If you want to be truly successful, you can't spread your energy and intelligence too thin. You must devote your time and attention to a limited number of things. You must strive -- as best you can -- to live in the real world.

Studies show that happy people live in the here and now. They pay attention to the people around them rather than the people they read about or see on television. They deal with problems that confront them directly rather than those that exist -- if they exist at all -- somewhere else.

Successful people, as we've seen from countless examples, achieve the things they achieve by solving specific real problems and creating real products. When challenged by something highly unlikely or far in the future, they tend to reply, "Why don't we handle that if and when it happens?"

Take a survey of your thinking. How much of it is devoted to events and situations (1) of which you have no personal knowledge or (2) over which you have no control? Compare that to the time you spend solving real problems and dealing with real people. Make sure the balance is heavily on the side of reality.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Why Julie Gladly Left Her Six-Figure Job

With the help of Brian Edmondson, real estate expert Julie Broad quit her job and started an online business. "As a result of Brian's guidance, I earned $500 my first month, $2,000 my second month, and $5,000 my third month," says Julie. "I'm confident I will earn $10,000 or more every month from now on."

Now, Brian will walk YOU though every aspect of getting an Internet business up and running.


"My interest is in the future because I am going to spend the rest of my life there."

Charles Kettering

Creating Your Own Security
By Brian Tracy

Throughout most of history, people have been accustomed to gradual progress. Sometimes change was faster, and sometimes it was slower. But it always seemed to move in a straight line. This made the future fairly predictable.

Today, however, the rate of change is not only faster than ever, it is spasmodic. It is taking place in a variety of areas and affecting us in unexpected ways.

Changes in information processing are happening separately from changes in medicine, changes in transportation, changes in education, changes in politics, and changes in global competition. Changes in family relationships are happening separately from the rise and fall of new industries.

If anything, the rate of this desultory change is increasing. As a result, most of us are already suffering from what sociologist Alvin Toffler called "Future Shock."

You can't do much about what's happening. But you can -- and should -- think seriously about what all this change means in terms of your financial security. To position yourself for an uncertain future, you must do something to ensure that you'll be able to keep earning money... no matter what.

One of the greatest mistakes you can make -- the one with the worst long-term consequences -- is to think only about the present and give very little thought to your ability to make a good living in the years ahead.

In our grandfathers' time, most people stayed with the same company for their entire working lives. For our parents, it was common to change jobs three or four times.

Today, a person entering the workforce can expect to have five careers between the ages of 21 and 65, and 14 full-time jobs lasting two years or more.

According to Fortune magazine, 40 percent of American employees in the 21st century will be "contingency" workers. This means that they will never work permanently for any company. They will continue to move from job to job, earning less money than full-time employees and accruing few, if any, benefits.

Imagine what your job will look like five years from now. Since knowledge in your field is probably doubling every five years, 20 percent of what you know is becoming outdated each year. In five years, you will be doing a completely different job requiring completely different skills.

Ask yourself, "Which of my skills are becoming dated? What am I doing today that is different than what I was doing one year ago and two years ago? What am I likely to be doing five years from now? What knowledge will I need, and how will I acquire it?"

In other words, what is your plan for your financial future?

It costs a company approximately double your salary to employ you -- in terms of their investment in space, benefits, and other resources. And of course, they have to make a profit on top of that. Therefore, what you contribute to your company's bottom line must be considerably greater than the amount you are receiving... or you will find yourself unemployed.

The market pays excellent rewards only for excellent performance. It pays average rewards for average performance, and it pays below average rewards for below average performance.

To earn more, you must learn more. Not only that, what you already know -- your accumulated knowledge and experience -- is becoming obsolete bit by bit, day by day. As I said, knowledge in your field is probably doubling every five years. That means your knowledge must double every five years just for you to stay even.

The solution is continuous self-development.

You must continually add to your knowledge and to your ability to apply that knowledge. Those are your most valuable assets... And only by building on those assets do you keep them from deteriorating. As Pat Riley wrote in his book The Winner Within, "If you are not committed to getting better at what you are doing, you are bound to get worse."

By engaging in continuous self-improvement, you put yourself behind the wheel of your own life. By dedicating yourself to learning more, you are automatically preparing yourself to earn more. You position yourself for tomorrow by developing the knowledge and skills you need to be a valuable and productive part of the economy, no matter which direction it goes in.

[Ed. Note: We are now surrounded by more wealth than at any time in our history. The real question is: How do YOU get in on this abundance? Brian Tracy's The 21 Absolutely Unbreakable Laws of Money can show you! Become a money magnet and immediately increase your income. Get the wealth-building secrets you need to make your financial future an outstanding one. Get your copy today.]

-----------------------------------------------------Highly Recommended -----------------------------------------------------

No MBA (or Even College Degree) Required - If you've never owned or managed a business, don't worry. It doesn't matter. We have a "playbook" that you can follow, step by step, to create your own Internet-based business. Plus, we have figured out a way for you to earn while you learn.


Time Almost Ran Out for This Watch Company

By Andrew Gordon
Senior Investment Director, Investor's Daily Edge

Once upon a time, watches were made only by skilled craftsmen in technologically advanced countries, such as the U.S., Germany, and Switzerland. And they lasted forever.

Then Asia began making watches. They were less accurate and less durable, but had more features (because it was so cheap to include them). And they came in all sizes and shapes.

Almost overnight, companies that made moderately priced to expensive watches lost huge market share. Some didn't survive. Good ol' Timex almost washed out.

But Timex managed to get through the 1970s and 80s, and came back strongly. It now manufactures watches in the Far East in addition to Switzerland, and makes brands (Guess, Nautica, Ecko, Opex, and Versace) in a wide range of prices.

We'll be keeping an eye on companies like Timex -- the survivors. I expect some of the very best of them will be making it into our Sound Profits portfolios, debuting in December.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

The Closest You'll Get to Effortless Weight Loss

Suppose you could drop all of your unwanted fat --10, 20, even 30 or more pounds --without going to the gym or forcing yourself to live on rice cakes and tofu burgers?

A new clinical study published in the medical journal Lipids in Health and Disease says it's now possible.

The participants in this study lost an average of 28 pounds and six inches off their bellies. And they didn't change their diet or exercise habits one bit.

What they tested just may be the most successful weight-loss compound ever!

Click here to find out how you can join the "newly slim and trim" crowd...


What Body Language Can Tell You
By Michael Masterson

Body language experts say you can get a good idea of what a person thinks of you by the way he positions his heart and feet when he is with you.

Someone who likes you will tend to position his heart (his chest) toward your chest. As for the feet, where they point indicates where the person connected to them wants to be. If they are pointed in your direction, you are commanding considerable attention. If they are pointed out the door -- well, you get the picture. And if the body is pointed toward you but the feet are pointed away, that indicates (not surprisingly) mixed feelings.


Latest News

  • Do you set New Year's resolutions? Lots of people don't believe in them. But we do. We set yearly goals. And we don't forget about them, the way most people do. We have a system that ensures our success.

    Bob Cox, an expert in goal setting, has combined the best of Michael Masterson's techniques with those he developed when coaching top executives and business owners, including four billionaires. We're launching the 2010 edition of his Total Success Achievement program in a few short weeks. Keep an eye on your inbox...


"Increasingly ignorant."

Thanks to Don Hauptman for his article on bloopers in the Nov. 13 issue. It made me smile. It also made me think of another type of blooper. It seems that people are becoming increasingly ignorant of the correct usage of apostrophes.

Just two examples that I've seen on signs posted in my city:

  • From an ad for a bridge climb: "Kid's driving you crazy?" (Which kid, in particular, might that be?)
  • From an ad for real estate: "Wan't street frontage?" (What could "wan't" possibly be short for?)

Ian Wiley

Brisbane, Australia

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Body Language Is One Thing - But what do you say to command attention? How do you behave to take control of any situation? Michael Masterson knows. And he tells you in his book, Power and Persuasion.


Today's Words That Work: Desultory

Desultory (DES-ul-taw-ree) -- from the Latin for "to leap" -- means lacking in consistency, regularity, or logical connection.

Example (as used by Brian Tracy today): "If anything, the rate of this desultory change is increasing. As a result, most of us are already suffering from what sociologist Alvin Toffler called 'Future Shock.'"

We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com

Whitelist Our Email | Click Here to Unsubscribe | Customer Service | Feed Back

Copyright © 2009 Early to Rise, LLC.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.


Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

To unsubscribe from Early to Rise and any associated external offers, Click here.

To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center


Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482

Monday, November 30, 2009

Did you miss it?

Dear ETR Reader -

In case you missed my e-mail Thursday...

Your chance to save up to 52% on 7 of ETR's best business- and wealth-building programs ends tonight at 5:00 pm sharp.

Find out how you could be making $500 to $5,000 a month by the time NEXT Thanksgiving rolls around! Find all the details below.

-- Jess


From: Early To Rise
Sent: Thursday, November 26, 2009 2:32 PM
To: Jessica Kurrle
Subject: FW: Grateful for More Than Just...

Dear ETR Reader -

Many people reading this note may be grateful for surviving the recession with their savings intact. For having a few extra dollars to spend on holiday gifts this December. For having a job.

These are certainly worthy of gratitude - especially this year.

But I want you to start thinking ahead to next year's Thanksgiving. It is my deepest hope that you'll be giving thanks for some exciting changes that occurred during 2010.

Picture yourself at the table next November 25... offering your thanks for:

  • The second stream of income that's sending $500 to $5,000 bucks into your bank account each week...
  • A totally autopilot online business that brings in enough cash to pay your rent each month...
  • The $25,000... $50,000... or even $100,000 or more you've added to your current business...
  • Finally being able to leave your current job behind... Run your own six- or seven-figure Internet business... work on your own terms... do something you love... and make money doing it!

If you think a year isn't time enough for this kind of "miracle" to happen, consider Julie's story.

Last year at about this time, she said goodbye forever to her "day job" and started an online real estate business. Her first month, she earned $500. She brought in $2,000 the second month. And by month 3, she was making $5,000. Today, she's bringing in thousands of dollars each month..

Now, I have no doubt that this could happen for you. With enough willpower and drive, you could do it all by yourself.

But in honor of Thanksgiving... I'd like to help you out.

I've put together a special "Thanksgiving Wealth Collection" just for ETR readers. This is a collection of 7 of ETR's top wealth- and business-building programs. You can get them for up to 52% off the full price.

Read all about what we're packing into this Thanksgiving Wealth Collection right here. And make sure you act right away - this sale ends Monday, November 30, at 5:00 pm sharp.

Next Thanksgiving could be the year you say "I'm thankful for all the extra cash in my wallet!" Don't put your chance at building real wealth off a minute longer. Get ETR's deeply discounted Thanksgiving Wealth Collection right here.

Happy Thanksgiving!

Jessica Kurrle
Associate Publisher, Early to Rise  

 

 

 

 

 

 

 

 

 

 

 

 


You are receiving this e-mail as a part of your subscription to Early to Rise.


Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice.

We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation.

Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

_____

To unsubscribe from Early to Rise and any associated external offers, Click here

To cancel or for any other subscription issues, write us at:

Order Processing Center
Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482

ETR: The Optimal Selling Strategy

Early to Rise
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Issue No. 2822 - $1.00

Monday, November 30, 2009

Letting Your Business Outgrow Itself... Tiny Lists Can Be Fun... Upside-Down Marketing... and Much, Much More
By Michael Masterson

In today's essay, I explain why your favorite restaurant -- the one with a two-hour wait every night -- will close as soon as they add more tables.

Also in this issue, I share how I snuck into a museum during a busy workday. And then I tell you about the only healthcare provider you can trust.

Later in the week...

From success mentor Brian Tracy, we hear why your grandfather could afford to be lazy at work -- and why you don't have that luxury.

Julie Broad, Internet Money Club member and founder of Revnyou.com, reveals how having "backup" saved two years' worth of work on her Internet business. And she's not talking about an IT gizmo.

Paul Lawrence, creator of several programs for ETR, shows you how to harness the "power of the guru" to develop profitable products.

And, finally, Internet Money Club Director Brian Edmondson tells us why going to Penn State helped him make six figures annually as an Internet marketer.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

A Surprise on the Table for NEXT Thanksgiving...

Picture yourself 12 months from now... Sitting down to Thanksgiving dinner in 2010...

You're thankful for food on your table and family and friends. But you're also grateful for much more...

Perhaps it's the second stream of income that's sending $500 to $5,000 bucks into your bank account each week... Or perhaps the $25,000... $50,000... or even $100,000 or more you've added to your current business...

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"Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight."

Henry R. Luce

Understanding the "Optimal Selling Strategy" of Your Business
By Michael Masterson

Norm Brodsky wrote something in Inc. magazine several years ago that has stuck with me. It echoes a belief I share with him about the fundamental nature of business:

"If you don't really know what's driving your success, you have to be careful about the strategy you adopt. There's a risk, after all, that you may accidentally undermine whatever made your company successful in the first place."

Brodsky cites, as an example, a friend of his who sold trendy jeans and other casual clothing to young women. He wanted to increase the size of his store. When the space next door became available, he wanted to take it, knock down the adjoining wall, and double his inventory. It sounded like a good idea -- given how busy his store was.

But when Brodsky questioned him, it became clear that his friend hadn't the vaguest idea why people liked to shop there. When Brodsky analyzed the plan in detail and considered, among other things, the higher per-foot rate the landlord wanted to charge, he realized that his friend would need more than $1 million in extra sales each year just to break even. Since his friend admitted that he wasn't losing any sales to overcrowding, Brodsky advised against the move. That was good advice.

How many times have you seen a successful restaurant expand, only to see its business become attenuated and eventually disappear? The same holds true for many retail businesses. Bigger isn't always better. But you won't know if that holds true for your business until you have figured out how and why the business works.

There comes a time when the lights come on and you feel like you truly understand your business. This is not likely to happen right away. For some, it takes years and years. But when that "Aha!" moment comes, it brings with it a sense of confidence and energy that makes your successes come more often and more easily.

Often, the secret you discover is disturbingly simple. It is something basic to every business that I call the "optimal selling strategy." By that, I mean the fundamental things you have to know to make a profitable sale: where to advertise, how much to spend on advertising, how to position your product in terms of the competition, how to price it, what kind of guarantee to give, etc.

In a nutshell, understanding the optimal selling strategy means understanding how to acquire a customer for a reasonable cost.

Until you get that working, the future of your business is uncertain. You are running your business scared, because you sense, deep down inside, that you don't really "get it."

As the top guy, you do the best you can. You judge each situation on its own merits. But you long for some general principle that can make your decisions simpler. And that comes with the "Aha!" moment.

If you are a top-guy-in-waiting, it's important to try to get to the "Aha!" moment before you are put in charge. There's nothing worse than taking on a fast-growing business and watching it sputter and stall under your leadership. Conversely, there's nothing better than taking on a stalled operation and making it work.

But unless you really know what you are doing, you will never be sure you can make it keep working. And that means you will never lead with confidence.

Wherever you are in your career, you have to do this: You have to understand what makes your business grow and what the secrets are to making it profitable.

Do you understand the optimal selling strategy of your business? Don't answer too quickly. It's more than just knowing how things are usually done. I'm asking if you think you understand the underlying equation that allows you to attract prospects to your product, sell them, deliver your product, and then sell them other things too -- all at an acceptable profit.

If you do, good. If you don't, get to work.

May the "Aha!" moment find you soon.

P.S. Want to start your own business? I recommend you go online. It's cheaper, easier, and the profit margins can be huge. But before you'll see true success, you must discover your optimal selling strategy. In the Internet Money Club, Director Brian Edmondson gives you not only a top-notch education in Internet marketing, he helps you discover that fundamental truth about your business. The class of 2010 is launching tomorrow to a select group of ETR readers. It's not too late. You can still sign up for the IMC "hotlist" here.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Do You Make the Most of Your Time? - Michael Masterson has a super-busy schedule. But he can still make time to do what he loves. Can you do the same? If you feel hemmed in by deadlines and obligations... and never have time for yourself... let success mentor Bob Cox show you his proven time management techniques. Read more...


Living Rich: Traveling to an Appointment My Way
By Michael Masterson

I have a lunch appointment in Baltimore. I take an early flight to D.C. and get into the city (one of America's greatest) three hours before my appointment.

I go directly to the National Gallery of Art. Just before I enter the main exhibition gallery, I see a room full of George Bellows's work. I love George Bellows. In the center of the room is a comfortable couch. I sit in front of "New York," a big, energetic painting of what looks like downtown on a gray day (like today) in 1911. In the foreground, a throng of pedestrians, walking in that bent-forward way New Yorkers have. In the center, trucks and horse-drawn wagons and buses and cars. In the background, a park -- and then those tall, tired buildings.

I sit there very happily for 20 minutes. In a little while, I'll be on the train heading north to my meeting. For the moment, I'm richer than Bill Gates. I've stolen an hour of my precious life's time. It's all mine.

Often, One-on-One Is Best
By Michael Masterson

You are having a problem with a member of your team. It's affecting everybody. Your instinct is to call a meeting and give a speech that addresses the problem in general. You won't mention names or point fingers. You figure the message will get through.

It will, but maybe not in a positive way. He'll realize that it's "about him" and will (a) freeze up from embarrassment or (b) freeze up from resentment.

It's much better to solve a problem with an individual employee privately. Have a one-on-one meeting. Or write him a personal memo. If necessary, make two or three attempts. After three attempts, if you don't have a significantly positive response, you will probably have to get rid of him.

Be Skeptical of All Medical Advice
By Michael Masterson

Here's my jaundiced view (after having been in the health-publishing business for almost 20 years): When it comes to relying on your doctor's advice... don't.

Most GPs are too busy rushing from patient to patient to be able to keep up with current medical knowledge. It's an impossible task for a generalist. Specialists are like highly trained mechanics. They have made their reputation doing a certain procedure reasonably well. And they'll just keep doing that same thing so long as it will make them money. Of the dozens of doctors I've worked with over the years, I've trusted the advice of only a few.

Based on that, here are my recommendations:

  • When it's important, get a second opinion.
  • Be leery of conventional doctors, especially when they recommend drugs or surgery without considering alternatives. (Alternative practitioners are not perfect either.)
  • Do your own research.
  • Ask questions. If the doctor seems annoyed, get a new one.

Latest News

  • The launch of the next Internet Money Club is just around the corner. We've been building what we call a "hot list" for months now. The folks on the list are going to get first dibs on the limited spots available. They'll have the opportunity to sign up before the rest of our 450,000 or so subscribers. If you are serious about creating a second income online, you need to be on that list.


"This, indeed, is a thought provoking write up. And I surely gained a lot by revisiting these words of wisdom. I felt enriched. I had been straying a bit. But this essay was enough to bring me back on track."

Deepak Rautela

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Today's Words That Work: Attenuate

To attenuate (un-TEN-yoo-ate) -- from the Latin for "to reduce" -- is to weaken or diminish in strength, value, amount, or degree.

Example (as used by Michael Masterson today): "How many times have you seen a successful restaurant expand, only to see its business become attenuated and eventually disappear?"


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Sunday, November 29, 2009

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Alice
:-)