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New Book Demystifies How To Protect and Grow Wealth With Ease

Frush demystifies the entire process of protecting and growing wealth and shows readers how to take charge of their investments to build financial independence, control and security. Presented in an easy to follow format, "Optimal Investing" reveals the 15 golden rules for building optimal portfolios (also available in the free report 15 Golden Rules for Building Optimal Portfolios at www.AssetAllocationExpert.com) and the eight biggest mistakes made when designing portfolios.

Included are model portfolios for different investors, checklists for ease of use and the Optimal Allocator worksheet to help create a winning portfolio for safety and growth. This book concentrates on those choices investors have the most control over and which have the greatest impact.

From start to finish, this book has it covered. Asset allocation is the strategy of dividing your wealth among the different asset classes and asset subclasses to achieve the highest expected total rate of return for the amount of risk you are willing and able to accept. "Numerous landmark studies have concluded that how you allocate your assets, rather than which individual investments you select or when you buy or sell them, determines the majority of your investment performance over time," says Scott P. Frush, president of Frush Financial Group and editor of the Journal of Asset Allocation (free subscriptions available at www.AssetAllocationExpert.com).

The singular aim of Optimal Investing is to empower readers to protect and grow their wealth to ensure their financial independence, control and security, all while keeping things simple and uncomplicated. The information is very clear, easy to understand and best of all, makes sense.

Even if you already know the basics of asset allocation, "Optimal Investing" will show you how to gain an even greater edge. Optimal Investing will tell you what to do and how to do it.

Optimal Investing is very well organized and packed with highly useful information. Given the investment challenges of the past couple of years, this book has never been more relevant. The information in this book will help to revitalize your portfolio. Optimal Investing will become your constant guide on how to manage your investments with ease.

A must read for investors looking to protect and grow their wealth.

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Look Past the Bottom Line for a Property's Potential

After asking and answering them, investors might try taking off the blinders and thinking outside of the box. Our population is growing, and land -- unlike cars, furniture, or other structures -- cannot be remade. Real estate investors might ask themselves these simple questions:

1. Is there growth in the area where the property is located? Is there anywhere for the growth to go? If so, is it headed towards your property's location?

2. Has the city or county zoned the are for revitalization or economic development? If so, are there any special funds or benefits available?

3. Is the property accessible to public transportation?

4. Are people beginning to look for homes in this area? If so, investors want to be looking far in advance of others to secure the best property deals.

5. Is the property value in the neighborhood in a slump or an upswing? Purchase during a slump for maximum profits. The truth is, an investor not make a profit from the property for the first two years. Investment property owners should be looking at the long-term, because they may make money over the next 15 years, while others are not.

Check County Records for Property Value. Do your research, or hire a REALTOR who is motivated to do it correctly. Speak to neighbors to understand the benefits of living there. Look at the neighborhood surrounding the area, and try to determine if those homes have increased in value. For a solid indicator, consider county property tax figures.

In some areas you will find a slight increase in the tax base of 1-3%. In other areas, like Williamsburg, Virginia, taxes have increased 15-13%. Tax base increases are linked to improved property value.

Are Revitalization Funds Available? If your investment property venture is a legitimate business, contact the local Chamber of Commerce and county government to see if there are special funds available for revitalization projects. Most Chamber of Commerces provide such programs as well as classes where investors learn how to access these funds.

There are lots of great examples of properties with potential. I'd like to share some background about one of my own listings, a motel in Williamsburg that has not been open for three years. The owners do not know when it was built - probably in the 50s or 60s. The motel sits on 2 1/3 acres of land, which is all zoned commercially. The motel is situated right on a main thoroughfare that was once called "The Golden Mile" of Williamsburg. It's geographic location has real potential.

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