All Work, No Play and Still Broke ?

All Work, No Play and Still Broke ?

If you're doing all the usual stuff online to make money, (blogging, Adsense, article writing, etc) and you're still close to being broke, it's not because you're not working enough.

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Building A Stellar Business One Employee At A Time

All businesses are run and operated by people. Each person makes decisions every day based on what that person believes and values. When a person makes better value decisions, it generates better results for the company.

A quantum shift begins, one that most other businesses dream about. Now, there's a way for every company to turn that dream into a reality. Executives who excel know what their people value.

Employees who align their values with their actions make better and more profitable decisions.
One way is to ask each person what is important in life. Some will be crystal clear and will be able to tell you, others will have an idea and others still will be uncertain. Executives who lead know what their people value, the strengths they possess and the roadblocks they experience.

Employees want to know what causes their roadblocks and how to eliminate them.

Companies can develop their people to make better decisions and commitments that are critical to the success of the business. Helping employees understand themselves better is vital to the success of the employee and the company.

There is a little known science that can help called Axiology. It's the study of values and judgments.

The pioneer and leading authority in Axiology, Dr. Robert S. Hartman spent most of his life studying and teaching human values. Using advanced mathematics and calculus, he developed the "Hartman Value Profile" as a tool to help individuals and organizations know their values with certainty.

The value profile provides a way to harness a person's strengths and talents, and not allow "weaknesses" and blind spots in thinking get in the way.

The result: companies become more successful and of higher service to others. Four of Dr. Hartman's friends, Abraham Maslow, Albert Ellis, Erich Fromm and Victor Frankl were leading authorities in the field of human understanding.

These colleagues agreed that Dr. Hartman's "scientific" discovery of the three dimensions of value put him in the company of Galileo and Copernicus. In 1973 Dr. Hartman was nominated for a Nobel Prize.

The question is, if the Value Profile is so accurate and effective, why haven't most businesses heard of it? If it can give you so much insight into a person's talent and ability, why aren't more companies using it? Says John Beaton, President of Team Results, Inc., "Companies don't know about Axiology and the value profile because nobody has told them about it. Axiology is a little known science and the Value Profile research continues to be pursued is so-called formal axiology, or the attempt to lay out principles regarding value with mathematical rigor."

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How Would You Ever Know?

Robert A. Kelly 2003.

How Would You Ever Know? Your important outside audiences behave in ways that stop you from reaching your objectives. Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage?

With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands? Especially when a proven sequence can help you alter the perceptions, and thus behaviors of your most important external audiences making the achievement of your business objectives much easier.

Take a quick look at what makes it all possible, the fundamental premise of public relations: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

When we create, change or reinforce that perception by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.

Now, put it into action this way. First, think about those groups of people whose behaviors can really affect your organization. The test for placing a key, external audience on your action list is this: does its behavior affect your business in any way. If the answer is yes, list it.

Let's take the target audience at the top of that list and work it over. Obviously, you need to know how members of that audience perceive you, and that requires that you interact with those members and ask a lot of questions.

This is the monitoring phase. How do they think of your organization, if at all? Do they have any problems with you? Do negative thoughts creep into the conversation? Are misconceptions, inaccurate beliefs, even rumors apparent? As unsettling as these data may be, the silver lining is the fact that they let you establish your public relations goal.

Straighten out that misconception, or correct the inaccurate belief, or knock down that rumor once and for all. Reaching your goal isn't going to happen if you don't have the right strategy.

You're fortunate that there are really only three strategy choices: create perceptions (opinion) where there isn't any, change existing opinion, or reinforce it. Now comes a real challenge - writing the message that will alter that perception.

It must make a compelling case, so think like your target audience thinks. Examine what is important to them. Use that line of thought to change a perception -- if you can. At least do what's natural to them and make a smaller adjustment that they will accept. You can take on this task in more than one step when the problem is big enough.

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PR is Essential to your Success

PR is more than image advertising. Effective PR consists of fixing problems within your business and then letting the affected people know about it.

Targeted specific PR campaigns. Internal changes should be made in your business and then spread the word about what is new to fix existing problems. Targeted PR is a good way to "work on your business" instead of getting caught up in the day to day tasks of running your business.

Do that by persuading those important outside folks to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed. The road to that success is filled with potholes, but you'll never feel them if you have the right road-map. Like this one: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Where can such a blueprint take you? Maybe to more qualified proposals for strategic alliances and joint ventures; or to big givers looking at your 501-c-3; or to interested specifying sources requesting more information; newly qualified prospects showing interest; a big jump in sales floor visits; more requests for membership applications; repeat purchases reappearing; political figures taking a closer look at your unit as a key member of the business, non-profit or association communities; not to mention new contacts from community leaders. As that business, non-profit or association manager, there are two steps you should take asap.

List those outside audiences of yours whose behavior helps or hinders you in reaching your objectives.

Then note how severe their impact is, and we'll take a shot at the target audience you show as number one. Sad to say, you probably haven't assembled the information that tells you how most members of that key outside audience view your organization. So, presuming there is no sign of a large professional survey budget in your shop, you and your colleagues will have to handle the job of monitoring external audience perception by asking the questions yourselves.

Interrogatives such as "Have you ever met anyone from our organization? Was it a satisfactory experience? What do you know about our services or products?" Stay alert for negative statements, especially evasive or hesitant replies.

And be on the lookout for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. Any of those must be corrected because we know they usually produce negative behaviors.

Now you must decide which of these nasties is the most dangerous at this moment and correct it before it really starts to hurt. In other words, once you select the target audience, do everything reasonable to solve their objections. Make sure to put the solutions into effect to correct that particular PR problem. Give it some time before putting that audience back on to the list to re-evaluate the solution you've implemented.


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