ETR: You May Be Tired of Hearing This...

Issue No. 14 - $1.91	Saturday, October 31, 2009
My partner Peter and I bought another property in Delray Beach this month. It's a 1,400-square-foot, single-family home. It has three large bedrooms, two baths, and a modern kitchen. It's near the railroad tracks, but the neighborhood is not bad and the price was right. We paid $90,000 for it. A new coat of paint, carpeting, and some landscaping cost another $5,000. (Peter's become an expert at finding good tradesmen who charge reasonable rates.) Long before the bubble, Peter bought and renovated a house across the street from this one. He sold it three years ago for a nice profit. It still looks good. We have put a bid on a third house on the same block. We were told that the bank wanted $145,000 for it (the appraised value). We offered $100,000 cash. We like buying houses in proximity to one another. You can fix them up and create a mini neighborhood that attracts quality tenants who pay higher rentals. Prices in Florida are as low as I've seen them in 20 years. Our investment strategy is simple. We buy well-built homes in solid, working class neighborhoods for about a third of what they were selling for at the height of the bubble. When Peter and I tell people we are buying property these days, they often look at us like we're crazy. But, as a contrarian investor, that is the reaction you want to see. Remember, the people giving you those looks are the same ones who were buying property like crazy when it was 200 percent and 300 percent overvalued. Unemployment is already at 11 percent or 16 percent, if you do the right sort of accounting. In this type of environment, people lose jobs. Even good, hardworking, loyal people. Don't make the mistake of thinking your job is secure. You don't want to get to work one day and find a pink slip on your desk or, worse, the front door padlocked. There are two things every smart working person must do immediately to secure his or her financial future. Become an invaluable employee. Develop valuable skills that can be used to get another job or start a business. There is a difference between a good and an invaluable employee. Good employees come in to work every day and do a good job. They have a good attitude. They work overtime when asked. They don't complain. Invaluable employees are instrumental in producing profits for their business. Salespeople, marketers, copywriters, and profit center managers -- if they are really good at what they do -- are invaluable. If you are working in customer service, accounting, or engineering, your salary is on the expense side of the ledger. You may be great at what you do -- but when a business has to cut expenses, employees who fall on that side of the line will always be let go sooner than employees who are bringing in the bacon. But if you demonstrate a superior attitude by volunteering to do extra work and showing an interest in the profit side of the business, you may be considered "potentially invaluable" when it comes time to chop off heads. (When I consult with clients about cutting down payroll, I ask them to focus on individual people and their potential, not their current roles.) The core profit-driving mechanisms of every business are salesmanship and direct marketing. So I recommend that you study one or both of these skills. The more knowledge you have of them, the more potential you will show for becoming invaluable one day. This is also a good time to look into home-based business opportunities. If you have spare time in the evenings or on weekends, why not put it to good use by developing a second stream of income? Between the programs that we have developed at ETR and those we endorse from American Writers & Artists Inc., you have the following "second-income" opportunities available to you right now: Copywriting Internet Marketing Small Business (online or offline) In every big city, there are three kinds of hotels: Business hotels Tourist hotels Quality hotels Business hotels are efficient and sometimes luxurious, but they tend to treat their customers impersonally. The Ritz-Carlton in New York's Battery Park is a good example. Fine furnishings. Everything you need. But there are so many concierges that you rarely see the same one twice. So, of course, they never remember your name. Tourist hotels are horrible. They are usually tacky and crowded and populated by people who dress like your schleppy Uncle Marvin. There are, indeed, luxury tourist hotels. But they are horrible for different reasons. They charge way too much for everything, and they are populated by people who act like your pretentious Aunt Bernadette. Like business and tourist hotels, quality hotels come in all price ranges. What defines them are exceptional ambiance and service. And, of course, the absence of guests who remind you of Uncle Marvin or Aunt Bernadette. Examples of quality hotels include the Ritz-Carlton in Madrid and the Crillon in Paris. I like to stay in quality hotels. But I often end up in a luxury business hotel, which is fine so long as I'm on business. Sometimes I make the mistake of booking myself into an expensive tourist hotel. That leaves me feeling like I've been fleeced by a Las Vegas hooker. Strike that. I can imagine -- but I really don't know what it feels like to be fleeced by a Las Vegas hooker. When booking hotels, it pays to do some Internet research. It doesn't take long to find out everything you need to know about a hotel, including room sizes and configurations, amenities, charges, and what previous customers say about it. The Fasano Hotel is considered the best hotel in Rio. And in many respects it is. The lobby is nice, the rooms are beautiful, the bed linens and towels are extra fine, and the service is topnotch. But during a recent five-day stay, I was disappointed to discover that it is, in essence, a tourist hotel. Here is what happened. After a pleasant business dinner at a very nice restaurant, I returned to the hotel. I was not yet ready for bed, so I stopped by the lobby bar for a quick drink. I pointed to a bottle that I thought I recognized and said, "I want that -- the Hennessy Paradis." The bartender poured me a drink from the bottle I'd pointed to (which, as it turns out, was not Hennessy Paradis). When I got the check, it was $550. In my most insane moments, I have never ordered a drink that cost more than $80. And although I like to think of myself as reasonably au courant on fine Cognacs, I had no idea that even the finest could go for $550 a glass. (And this one, believe me, was nowhere near the finest.) When I told the bartender "There must be some mistake," she assured me it was I who was mistaken. She showed me the bar menu to prove it. "Why didn't you tell me it costs that much?" I asked. "We are not allowed to," she admitted. "Management says it would embarrass the customers." "Well, that's nice," I thought. "Management didn't want to embarrass me. How do they think I feel now that I've discovered a gulp of that stuff just cost me more than the super-priced suite I'm staying in?" That's when I got the idea to admit what an idiot I was to the 900,000 people who read the MM Journal every Saturday. I thought it would be a good opportunity for me to warn my readers about the risks of touristy hotels -- the cheap ones and the expensive ones. (And just so you don't think I'm a bigger idiot than I've just proven myself to be... I didn't learn all of the following from personal experience. Some of these suggestions are from friends who fell into different traps than I've fallen into.) Here is a short list of what not to do: Don't assume that because a hotel has a famous name you are going to be given great service at a reasonable price. Before booking, shop for value. Never pay the official room rate. There are at least a half-dozen discounted prices for every room at any time. Never eat at hotel restaurants -- especially at fancy hotels. They are rarely all that good, and are invariably twice as expensive as the better restaurant across the street or around the corner. Never have your clothes cleaned at a hotel. The cost of laundering a T-shirt, for example, is almost always more than what you paid for it in the first place. Don't let it slide if all you can see from your "ocean view" room is a sliver between two buildings when you lean over the balcony. Demand to get what you're paying for. Never raid the mini bar. Not only are the prices outrageous, but now many hotels are charging restocking fees. Don't let yourself be rushed at checkout. Examine your bill for resort fees, pay-per-view movies, and room service. Many times other guests (or staff members) accidentally charge things to the wrong room. As I said, that's just a short list. I'm sure you've had "educational" experiences of your own with touristy hotels -- and I invite you to share with your fellow MM Journal readers here: AskETR@ETRFeedback.com. For most people, getting older means getting fatter. And there is a good reason for it. Our metabolism slows down some over the years. But that's not the only factor. There is something else that happens that most people don't pay much attention to. As we age, we usually get much less active. Think about it. When you were young, your parents almost had to tie you down to keep you still. You weren't going to the gym back then. You may not have been playing sports. But you were constantly moving. And when you weren't moving -- when, for example, you were "stuck" in class -- you felt fidgety. That's because your body just wanted to keep moving. And so you kept it moving every chance you got. As adults, many of us spend eight hours a day sitting in an office and then another three or four hours sitting on the couch. Add to that the time we spend seated while eating, and you get the full picture. We've switched our physical routines from moving around most of the time to exercising for, maybe, one hour a day. And when we exercise, we do aerobics and spin classes and weightlifting. None of these activities get our bodies into the zone necessary to build strong lungs and a strong heart. The other thing that changes as we get older is the way we feel about eating. When we were young, we wanted to eat only when we were hungry and only enough to satisfy that hunger. If we had been in charge of our eating back then, we'd have eaten very sporadically. But almost as soon as we were able to hold a fork, our parents began "teaching" us to eat properly -- which meant seated at a table. And we were taught to finish everything on our plates (because people in China were starving). That is a very bad, very unnatural way to eat. Yet it's been the traditional pattern in this country since the Industrial Revolution. Add to that the foods we eat today. "Our modern diet," Dr. Al Sears says, "is processed and full of additives and other toxins. [Those chemicals] throw off your body's 'fat signals.' These signals tell your body how much fat to make and store." I believe that anyone can counteract a slowing metabolism by sticking to a natural pattern of activity and eating. Natural means eating like cavemen -- our ancestors -- ate. Less frequently, less compulsively... and no artificial ingredients. More on this in future issues. But for now, you can check out Dr. Sears's book that covers, among other things, what you should be eating. Are You a Junkie Yet? My main essay on Monday, "The Junkie's Secret," generated a lot of reader feedback. Some people were dismayed that I'd praised the actions of drug addicts. What can I say? I was praising their work ethic, not their criminal behavior. Most readers got that. Here's one who did: "As a professional marketer with 16 years of experience offline and now 13 years online, yours is one of the few e-zines I can still learn a lot from week after week... "But 'The Junkie's Secret' is easily the best motivational piece I've read in years! It so concisely and precisely delineates the traits and focus needed for mega-success, yet puts it in terms anyone can understand and visualize. Kudos! "As an aside, let me say that not since first reading Robert Ringer's Winning Through Intimidation and Looking Out For #1 back in the seventies have I enjoyed anyone else's biz writings as much as I do yours. Now, being able to read both you and Ringer online enriches my day. So please accept my not-so-humble thanks for all you do. Keep it up, man! "To your continued success... " Doug Champigny Welland, Ontario [Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at AskMichael@ETRFeedback.com.]
© 2009 Early to Rise, LLC.
NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

he has done it again!

Hello Guys!


Boy am I excited to fire this e-mail off to you today! I just found a very valuable site that you can use for free to build your business.


This is another site created by Darren Olander. He had created another site with huge success as well.. but this one is just starting to take off!


The value of the site is one I've never seen in a free website before...


You should sign up for free and check it out. It's free anyway and you may just find out, like I did, that it will help you A LOT in your online marketing!


Check it out here:


http://www.allnetworkersteam.com/ref.cgi/668


Your Friend and Mentor,


Alice
:-)

Where will you be?

*** This Is Your Last Chance to Register *** Dear ETR Reader - A week from Sunday, 150 ETR readers will learn 12 secrets that could each bring them $10,000 in extra cash. Some of them will put these secrets to use and reap the rewards immediately. Others may be slower to implement them. But they are all guaranteed to make an extra $10K by May 10, 2010. Get all the details here. Where will you be? There is still a chance to get in on this. Join us on November 8 at ETR's Info-Marketing Bootcamp. "Like Getting a Master's Degree in How to Build a Business on the Internet!" "This is a tremendous opportunity to get in front of the people who are the movers and shakers in the industry. It's like getting a master's degree in how to build a business on the Internet." - Sharon O'Day Come to Bootcamp, and 12 of the country's top experts in business and marketing will show you techniques that can deliver at least $394,510,000 to you. All you have to do is copy what they did. Just follow their footsteps. That's all there is to it! You'll get secrets like... The "Online Profit Multiplier" that's helped Clayton Makepeace rake in over $1 billion in sales for his clients...  The one thing that 99.9% of all business people do WRONG in their businesses... Mike Koenigs's "global reach" strategy that could help you add $250,000 to your bottom line in your first year... How to go from whiteboard to 100 to 1,000 and on to 10,000 paying customers in days... Joe Polish's $5,000-a-day secret to creating practically automatic sales... The "Ultimate Traffic Driver" that spurred one man's Internet sales from zero to nearly $2 million dollars per month... in less than 6 months! Brian Edmondson's key to "big profits from a small list" - the same strategy that generated over $15,000 in 7 days from a list of only 1,286 subscribers... And remember - this is just a small sampling of the cash-generating ideas you will get. Several of them you can put to work even before Bootcamp ends! "This by Far Excels Every Event That I've Attended!" "I cannot rave enough about this event. I've been to several boot camps and several marketing seminars. This by far excels every event that I've attended." - Rebecca Eisele When you leave Bootcamp on Wednesday, you'll be raving, too. That's because you'll have at least a dozen $10,000+ marketing and money-making strategies you can take home and use yourself. Bootcamp starts in just a few short days. You know you should be there. Don't put it off any longer. Now is the time to start achieving your dream of automatic extra income by signing up right now. See you at Bootcamp! MaryEllen Tribby CEO & Publisher, Early to Rise     You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: The Online Tipping Point

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Issue No. 2801 - $1.00	Friday, October 30, 2009
My Heart Went Out to Her... and Then Came Back! By Michael Masterson Profiled in The Wall Street Journal the other day: A single mother, hit hard by the recession. She can barely keep a roof over her family's head. Her salary was cut by 60 percent. And buying even the basics is a struggle. A story we've heard again and again. "How sad," I thought to myself, as I read the article. "How can somebody possibly be expected to live on ... $150,000 a year? Wait! What?" That's right. This woman, a Hollywood realtor, is bitching about making more than 95 percent of Americans. I don't know her personally, of course. But I bet I can guess the problem. She spends too much. Expensive house. Designer clothes. Four-star dinners. Vacations galore. She may have felt rich. But she was just making herself poorer with every purchase. As I say in Automatic Wealth: "Having the things you desire -- say, a big house and fancy cars -- does not make you materially wealthy if you don't have the wherewithal to keep those goods over a protracted period of time." The money this lady has gives her an amazing opportunity. If she would only follow the simple plan I outline in Automatic Wealth. She can reduce her expenses. She can save. She can put that extra money to work to create multiple streams of income. She can start a side business. She can invest in rental real estate. She can make smart investments -- the kind she could read about in Sound Profits. If she does that, she'll have more than enough to live on and retire very comfortably at an early age. And without bitching. -----------------------------------------------------Highly Recommended ----------------------------------------------------- The $1,000-a-Day Internet Cash Generator Bob Bly isn't the biggest Internet marketing operator out there. "I'm just a copywriter," he says, "with a little business on the side." Three years ago, Bob put down $263 to fund that "little business." And guess what? That little business is adding an average of $1,000 to his bank account... every single day. That works out to an annual income of several hundred thousand dollars a year. "My Internet Cash Generator doesn't make me millions," he says. "But I don't work on it very hard either. It takes about an hour a day." Bob's one of the best there is at breaking down what it takes to complete any task. And now he's applied this skill to show you exactly how he created his business. Find out more about his income-boosting secret right here. "So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late." Lee Iacocca What Is the Tipping Point for Online Success? By Bob Bly KJ, like many of my subscribers these days, wants to get into Internet marketing. But she feels frustrated and unable to move forward. "Where should I begin?" KJ asked in her e-mail. "What was your tipping point to online success?" My answer: "The tipping point in Internet marketing success is to stop reading about it and stop talking about it and actually start DOING it." I'm not saying you shouldn't learn something about Internet marketing before you start. I AM saying you do not need to learn EVERYTHING. It's simply Michael Masterson's "Ready, Fire, Aim" principle in action. And it's especially true in Internet marketing. There is an oppressive mountain of courses... seminars... coaching programs... DVDs... websites... audio CDs... e-books... reports... and other "how to get rich on the Internet" material out there. Aspiring Internet marketers quite sensibly buy and study this material in preparation for the day when they'll start their own business. Unfortunately, for the vast majority, that day never comes. They get so caught up in reading and talking about Internet marketing that they forget to actually DO Internet marketing. And so they never graduate beyond the student phase and move into the real world. Their knowledge remains theoretical and never gets applied... and, they never make a dime from it. To be sure, many people really enjoy reading how-to business books and studying marketing. If you're in that group... and all you want is a pleasant, intellectually stimulating hobby to pass the time... well, nothing wrong with that. But I'm guessing you (like KJ) want something more than just entertainment. Specifically, you want to start and build a home-based Internet marketing business. And by doing so, earn thousands of dollars a year in extra income. To do that, you have to stop just studying Internet marketing... and start doing Internet marketing. Every day, I hear something like this from one of my readers: "I'm almost ready to start my online business. I just have to finish reading Mr. X's book and taking Mr. Y's coaching program." My advice to them is to forget about Mr. X and Mr. Y. More than likely, you've already bought and read a ton of material on Internet marketing. At this point, you will learn much more through real-life trial and error by than by buying more education. KJ told me that another thing holding her back is that she is a "rookie with no capital." I have news for KJ. Everyone who is successful in Internet marketing today was a rookie no farther back than 10 years ago... and many (including me) much more recently. So being a rookie doesn't stop you. As for "no capital" being a disadvantage -- it simply isn't. Internet marketing is one of the least capital-intensive business opportunities on the planet. You can create and launch your first product for a few hundred dollars. And if you don't have even a few hundred dollars, you can start by selling someone else's product for an affiliate commission. KJ also told me that she knows "a little bit about everything in Internet marketing." It's good to be so well-versed. But most of us aren't. There are dozens of techniques for selling products and services online. But you don't have to know all of them -- or even most of them -- to get started. In fact, you need only three things: 1. People to sell to -- either visitors to your website, your e-list of online subscribers, or e-lists owned by joint venture (JV) partners. 2. A product to sell to them -- either your own or one produced by a JV partner. 3. A way to sell it to them -- usually e-mail marketing messages driving them to a dedicated landing page or micro-site. So when is the best time to start your new Internet marketing business? Quite simply, it's today. And here's how... First, make a commitment to work on your new business at least five days a week, at least an hour a day. Second, make a list of 10 things you need to do to get the business off the ground. (Not including any reading you still think you need to do.) When your hour to work on your business arrives today, start with item #1 on your list. Work on item #1 until it is done. If you run out of time, finish it tomorrow. Or the next day. Then move to item #2. And keep going until all 10 items on your list are done. By that time, you'll be in business! Yes, there's always more to learn. But you'll learn it as you go along. And because you'll be doing Internet marketing and not just reading about it, the lessons will stick better and will be more meaningful. Not to mention much more profitable. [Ed. Note: Bob Bly is a freelance copywriter and marketing expert and the author of more than 70 books. His Internet Cash Generator program is the only one you need to start your own profitable Internet business. Take action today and learn everything from search engine optimization to e-mail list building to copywriting.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- $394,510,000 in Useable Techniques You Can Take Home and Profit From "ETR's Bootcamp is one of the best experiences we've had!" said attendee Lou Betancourt. At this year's Bootcamp, you'll discover: Mike Koenigs's "global reach" strategy that can give you access to over 4.5 billion customers worldwide... The "Online Profit Multiplier" that's helped Clayton Makepeace rake in over $1 billion in sales for his clients... Joe Polish's $5,000-a-day secret to creating practically automatic sales... And that's just a small sampling! Our world-class expert panel has compiled $394,510,000 in useable techniques that you can profit from. (And you can put at least one of them into action before you leave!) It starts in less than two weeks. Haven't signed up yet? Do so immediately. What To Do When a Customer Says "No" By Michael Masterson When a customer says "no" to your sales pitch, ask him why. Listen carefully and respectfully to his answer. Take notes. Thank him, and tell him you won't bother him again until you have something better to offer. Then, when you do have something better, give him a call. He will probably listen to what you have to say. After all, he already "knows" you -- and you've proven yourself to have his best interests at heart. At that point, given a better offer, he may very well be inclined to say "yes." Eat Less by "Wetting" Your Appetite By Michael Masterson If you are too hungry when you sit down to a meal, you will probably overeat and end up feeling way too full. Try this: Drink two full glasses of water 15 minutes before you eat. I tried it recently and found that I ate considerably less. You wouldn't think the water could have that much of an effect. But it does! A Word To Use Next Time You Get a Chance By Michael Masterson I learned a lovely word today: MacGuffin. A MacGuffin is an irrelevant interest grabber -- a story whose purpose is to draw attention to itself and away from something else. It comes from a plot device invented by Alfred Hitchcock. He borrowed it from a shaggy-dog story that goes something like this: A couple, riding in an English train, notice a tall man carrying a large, odd-looking package. They ask him what it contains. Instead of telling them to mind their own business, he says, "A MacGuffin." "What is that?" they ask. "It's used to catch tigers in the Scottish Highlands," he replies. "But there are no tigers in the Highlands," they say. "Well then," he says, shrugging his shoulders, "it must not be a MacGuffin." End of conversation. Latest News You read ETR Monday through Friday. But have you been missing Michael Masterson's Journal on Saturdays? Check it out. It's pure Michael. Unfiltered and uncensored. It will be in your inbox tomorrow. "Critical to our business." "I was very impressed with ETR's Bootcamp. The speakers and the experts brought in to teach us have given us a lot of tools to use, and I would say I could use 90 percent of them. "I think this will be critical to our business immediately. I really enjoyed listening to MaryEllen Tribby. Her speech was very applicable to our business. Just the way she laid things out and the details, the step-by-step process to get our business to where we want it in the near future." David Patrick -----------------------------------------------------Highly Recommended ----------------------------------------------------- What MBA Students Have That You Couldn't Get (Until Now...) An unconventional course has appeared at Columbia University's business school... at the London Business School... and at the Haas Business School at the University of California. Says Brandon Peele, "I attribute 80% of my $120K MBA price tag to this one class. It changed my life in profound ways." Now you can get the same life-changing benefits... From your home... For less than a thousandth of the tuition. The Language Perfectionist: A Concatenation of Confusables By Don Hauptman In my reading, I frequently encounter misused and confused words. Here are five recent sightings, most from major newspapers: "Anyone who passes even feint praise on anything containing Adam Sandler..." The writer means faint praise -- not very much. A feint is a deceptive or diversionary action. "Now, watching a young and inexperienced American president appear to waiver on his commitment...." This is a common mix-up. To be indecisive is to waver. A waiver is a relinquishment of a right or claim. "Unaware of the possibility of evoking Section 1732, I set up a private transfer treaty to move him to an American prison." To evoke means to summon or call to mind. The correct word in this context is invoke, to cite as justification. "If pot were legal, the beer industry would loose money." The distinction should be obvious. But an amazing number of people confuse lose, to mislay, with loose, the antonym of tight. "[When I studied foreign languages,] absurdity acted as the impotence for comprehension and eventual memorization." Somehow, the desired word impetus, meaning stimulus, morphed into impotence. My guess is that this was the result of an unintended Microsoft Word "auto-correction." Computers are useful tools but they can also create new problems. There's no substitute for human intelligence, common sense, and proofreading. [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.] We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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Copyright © 2009 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

Could the "Post Earnings Drift" really double your money?

Dear Early to Rise Reader, Could you really double your money each month by buying stocks after they soar, as the attached report describes? It's an unusual strategy, I know. While I can't tell you much about how well this strategy works, I can tell you something about White Cap Research, the group behind it. They do great work and I know they would never steer anyone wrong. That's why I thought you'd be interested in reading their new report on "Post Earnings Drift" and how you can take advantage of it. Read here for the full report. Good investing, Jessica Kurrle Associate Publisher, Early to Rise        You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: Are You Happy?

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Issue No. 2800 - $1.00	Thursday, October 29, 2009
Go After Your Goals... Like a Shark By Michael Masterson Sharks are said to be the most efficient eating machines on the planet. They are perfectly equipped to hunt and kill. The shape of their bodies... the way they propel themselves through the water... the sensitivity of their hearing and smell... and the construction of their jaws. Perhaps most important, scientists say, is that they never stop moving. Think of that in relationship to your lifetime objectives. How often are you actively moving toward your goals? How many of today's important-but-not-urgent tasks have you accomplished so far? Most days, I wake up brimming with expectation. And I carry that energy throughout the day. How are you doing? Have you let your inner shark out today? -----------------------------------------------------Highly Recommended ----------------------------------------------------- The Relaxation Technique that Eases Stress in Seconds You're stuck in a boring meeting... a long line at the bank... or bumper-to-bumper traffic... Your blood pressure is rising. Your stress is through the roof... But with one unconventional (and often misunderstood) technique, your frustration, anxiety, and stress simply slip away. You'll feel peaceful, in control, and happy within seconds. Any time. Anywhere. "The Constitution only gives people the right to pursue happiness. You have to catch it yourself." Benjamin Franklin Happiness By Dr. Srikumar Rao We seek it here, we seek it there. We seek happiness everywhere. Yet it eludes us. All of our activities -- our pursuit of fame and fortune, our quest for meaningful relationships, our drive to build or change things -- are directed searches for this ephemeral state. We get there, but we can never heave a lasting sigh of relief because the feeling is gone almost immediately. Can happiness be a permanent member of our household rather than an occasional and erratic visitor? Think on this parable from psychotherapist and Jesuit priest Anthony de Mello: "A group of tourists sits in a bus that is passing through gorgeously beautiful country; lakes and mountains and green fields and rivers. But the shades of the bus are pulled down. They do not have the slightest idea of what lies beyond the windows of the bus. And all the time of their journey is spent in squabbling over who will have the seat of honor in the bus, who will be applauded, who will be well considered. And so they remain till the journey's end." Too many of us are like those tourists, engaged in petty power struggles while the true beauty of life lies all round us, unobserved and unappreciated. I see this all the time in the seminars I conduct. I have the participants call out things that would make them happy, and I write them on a flip chart. The list grows to 50 or 100 items in minutes. Wealth is a common desire. Not run-of-the-mill, garden-variety wealth but a fabulous fortune. A trophy spouse is also popular, though people rarely label it as such. Instead the ideal spouse is described as extraordinarily good-looking and, as a self-justifying afterthought, intelligent to boot. Lots of other items come up, too, including travel, good health, great sex, friends, loving relatives, and interesting work. The truth is, none of those things is necessary for happiness. None of them. This is an extremely important point. Because all of those things are dependent on outside circumstances that will never be in your control. And doesn't that make the quest for them an extremely frail reed to lean on? Don't confuse true happiness and soul-satisfying joy with the temporary satisfaction you get when you gratify your ego. Your happiness is not dependent on your wealth, your intelligence, or your abilities. Your happiness is not even contingent on your continued good health or having loving friends, relatives, or significant others. In fact, happiness is already a part of your nature. There is nothing you have to get in order to be happy. All you have to do is allow your inner happiness to surface. When I get to this point in my seminars, I generally have a revolution on my hands. How can people be happy if they live in extreme poverty? Or if they are afflicted with a painful disease? Or if they have no friends or loved ones? Or if they're in any other hypothetical situation along those lines? Yet the statement holds. There is nothing you have to get in order to be happy. One question remains. If happiness is our nature, why do we not experience it more often? Why are our lives filled with angst and sorrow? The answer is simple: We have constructed mental models for ourselves in which happiness comes as a result of getting something -- money, power, fame, etc. In the reality that we have created and that we live in, our achievements define us. We are "better" if we are "successful." The media reinforces those beliefs, subtly painting pictures of what successful and happy people have and look like. Your parents reinforced them too, imprinting on your mind that what they found valuable was what you should value. In all probability, they got their beliefs from their parents and accepted them without question. Your friends, relatives, teachers, classmates, and coaches all played a role. So did the movies and TV programs you watched, the books and magazines you read, the music you listened to, and what you observed in the world around you. They all contributed to your mental model. And they succeeded because you did not question the beliefs and values they presented to you. But now, in your quest for happiness and freedom, you must question them. When you want something -- and you get it -- there is a brief moment when you are content, when you are not your habitual wanting self. And in that moment, you experience the happiness that is always a part of you. You are content. And full. But the very next moment, some other desire raises its ugly head and you are off on another fruitless quest for happiness. It is a never-ending cycle. The problem is that you do not realize why you experience that moment of happiness. You do not recognize that it is because, at that moment, you are free from want. The happiness springs from an acceptance of the Universe as it is. It is your innate nature bubbling forth in the absence of the bonds you put on it with your incessant demands. Instead, you attribute the happiness you briefly felt to the acquisition of whatever it was that you got. And so you try to get the next thing, and the next thing, and the next thing. If you go barreling through life, desperately doing things to make yourself "happy," happiness will elude you. It is like a puppy that runs away when you try to entice it to come to you. But as soon as you ignore it and start reading your newspaper, you feel its cold nose in your hand. It really does work that way. You are bound by the things you own as long as you need them emotionally. The moment you sever this psychological link, you will experience freedom, a marvelous sense of liberation that cannot be described. Think back to your life 10 years ago. You had a list of wants at that time, things you thought would bring you lasting happiness. Odds are, you now have many of them. Have they made you happier than you were back then? Probably not. Pick any item you currently desire. Now imagine yourself as a 95-year-old person about to leave this world. From that perspective, does having that item really matter? Again, probably not. Enjoy, truly enjoy, what you have. Strive for what you do not have but want. But strive joyfully, knowing that the pleasure is in the doing, not in the getting. If you succeed, wonderful. If you do not, still wonderful. P.S. Finding true happiness won't happen overnight. With my Personal Mastery Success Program, you'll get all the tools you need to make a break with negativity, sadness, and disappointment. Soon you'll be living your life to its true potential. -----------------------------------------------------Highly Recommended ----------------------------------------------------- "If a picture truly is worth a thousand words, we're about to make a hell of a lot of money!" - The multi-billion dollar "home shopping" industry got its start on cable access. It was a low-budget public access "operation" run by three guys in Clearwater, Florida. Before they had even made their first dollar their success was a sure thing. They had the "Billionaire Mindset"... Give Your Best Customers More of What They Want By Michael Masterson In most businesses, the 80/20 rule applies to just about everything -- including the question "Which customers contribute most to our bottom line?" There is a good chance that about 20 percent of your customers are responsible for more than 80 percent of your profits. Astonishingly, some businesses don't know who their best customers are. They are aware that some people are buying a lot of their stuff. But they don't keep a list of those people or make a special effort to sell to them. Big mistake. Your best customers have already spent a lot of money with you. But they will also be the ones who will spend the most money with you in the future -- if you give them the chance. So if you don't know who your best customers are, find out right away. And then market to them (a) more frequently, (b) more personally, and (c) with more expensive products. They will reward you. That's guaranteed. -----------------------------------------------------Highly Recommended ----------------------------------------------------- Chicken, Oranges, Eggs, Apples, Beef, Lettuce, Cereal Bars, Tuna, Peaches, Spinach, Pork, Strawberries... You want to keep your family healthy. But if you feed these foods to your family because you think it's GOOD for them, you've been horribly misled. MaryEllen Tribby has produced a special report that reveals why the products you buy may not be as healthful as you think... and what you can do to regain control. In this free report, you'll discover: 3 pesticides used illegally in scores of foods... Why following the USDA's recommendation of eating 5 daily servings of fruits and veggies could be damaging your body... 13 foods that are chock-full of harmful chemicals... A sneaky trick Big Business plays to get you to buy products that AREN'T organic... Plus, you'll discover the best defense against pesticide abuse in the foods you and your family eat. Take charge of your health and the health of your loved ones. It's simpler than you think. Your first step is to read this free report. Make a Strong Impression by Being Last By Michael Masterson When you are going to be interviewed for a job, try to be the last one they see. Studies show, and my experience confirms, that the people who do best in multiple interviews are those who are first or last. And that's regardless of how good they actually are. First is good. But last is better. If you are scheduled somewhere in the middle of the pack, give a reason for getting the earliest or latest slot instead. It doesn't hurt to ask. Latest News We've made lots of improvements to next year's Internet Money Club. I'm really excited about how good it is going to be. But to make sure everyone who joins gets individual coaching, we have to limit membership. You can't sign up for the "class" of 2010 yet, but you can put yourself at the head of the line. So act now. Be one of the first to hear all about it... "A great experience for me." "I came to last year's ETR's Info-Marketing Bootcamp not knowing why I was coming, except that I knew I wanted to change my life and my career. I didn't know if I would fit in at all, but the very first day I found out I was not the oldest person there. I found great people I connected with very quickly, and have learned so much from them. "These are people I can talk to and work with to make my new career an absolute certainty. It was a great experience for me to be there and meet the folks that are with ETR." Laura Cogswell Delmar, MD -----------------------------------------------------Highly Recommended ----------------------------------------------------- 12 World-Class Experts Are on a Mission... ... to give YOU some technique, trick, or strategy that will generate at least $10,000 in extra income by May 2010. There will be a total of $394,510,000 worth of cash-generating, sales-boosting ideas at this year's Bootcamp. And you can use many of them immediately. I know of at least one that you can implement before you leave! Bootcamp, says attendee Sharon O'Day, is "like getting a masters degree in how to build a business on the Internet." If you haven't signed up yet, do so this minute. Today's Words That Work: Angst Angst (ENGK-stuh) -- from the German -- is a feeling of dread or anxiety. Example (as used by Dr. Srikumar Rao today): "If happiness is our nature, why do we not experience it more often? Why are our lives filled with angst and sorrow?" We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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Copyright © 2009 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

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ETR: I Blinded Them With Science

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Issue No. 2799 - $1.00	Wednesday, October 28, 2009
Why You Should Be at Bootcamp By Michael Masterson MaryEllen and I were sitting in my office the other day, discussing our upcoming joint speech at ETR's Info-Marketing Bootcamp. We talked about how smart it is for a business to host conferences. As we say in our book Changing the Channel, it can teach you a great deal about your customers that you can't get from surveys or marketing statistics. It is a must, in fact, for any business that "wants to know its customers on a face-to-face basis." We also talked about how conferences have benefited us personally. As attendees, we've met many talented people who gave us ideas we've used to great success. As expert speakers, we've been privileged to open minds to new careers and a new way of life. We try to create those same opportunities at ETR's conferences. Our speakers don't just give their presentations and rush to the airport. They hang out after hours. They answer questions. They ask you questions about your business and make suggestions. If you've been to an ETR Bootcamp, you know that our speakers and our staff are dedicated to making the event an enriching experience for every single attendee. Bootcamp is in just a few weeks. It's a great chance -- maybe the best chance you will ever have -- to get to the next level of financial success. If you're serious about taking charge of your future, be there! ---------------------------------------------- Highly Recommended ---------------------------------------------------- How to Make Fast Profits From Your Own Internet Import Company for Just 48 Cents a Day – Starting in Less Than 24 Hours Right now, corporate America is getting filthy rich off of you.  And they do it every time you shell out money for almost any item – large or small.   These profits come from the massive mark-ups on imports from places like China, where a widget may cost a buck or two, but sells for $19.95. But now the tables have turned on the corporations - thanks to the Internet and our global economy. And you can be the one reaping windfall profits from the import business.  Best part:  You can easily run the entire business online, with no employees, no previous experience or knowledge, and with as little as $50 in start-up costs. All you need to do is simply follow a proven, step-by-step plan that is handed to you with this turnkey system. Learn how you can get started right now! "is through science that we prove, but through intuition that we discover." Henri Poincare I Blinded Them With Science By David Cross Our sales were hurting. Every one of our distributors was selling three to five times more of our competitor's cheaper, inferior air ionizers than ours. It seemed that consumers decided at the shelf that all ionizers are pretty much the same. So why should they spend 67 percent more on ours? We had the premier ionizer on the market. Our factory employed more than 100 local people. And we sourced parts nationally. We'd enjoyed the top spot and great sales for years. But this upstart had quickly captured the market. They were running their company from a small office with a skeleton staff, doing all of their sourcing and manufacturing in China. Our distributors were begging us to lower our prices. But the only way we could do that would be to cut corners and move our manufacturing operation to, yes, China. We owed it to our customers, our brand, and our community to fight. But how? How could we compete without lowering our prices and, ultimately, closing our factory? Science. We blinded them with science. I started by discussing the problem with GG, who'd designed our ionizers. He knew everything there was to know about air filtration. And he'd recently conducted a study on all the ionizers on the market. He had measured every aspect of ion output -- the concentration of ions at different distances, the range in which a person could experience the benefits, as well as how much ozone each ionizer produced. (It turns out that ozone, in high enough concentrations, is poisonous.) We prepared a research report, backed by GG's safety and performance data, and sent it to the head honchos at our distributors. The report explained why many of the ionizers coming onto the market did not meet their manufacturers' claims and could even be dangerous. We then scheduled a personal visit or conference call with each distributor. Meanwhile, I sent a series of press releases to newspapers and consumer and health-related publications. And I sent clips of the articles the press releases generated to the people we would be talking to. This combined approach worked well. Very well. Over the next few months, our main distributor dropped our "made-in-China" competitor and promoted our ionizers in-store. Our sales returned to levels we'd not seen in years. Our other distributors ordered more of our products and discontinued our competitor's products by selling them off and not reordering. At face value, one company's product claims appear the same as another company's. It's difficult to distinguish product A's benefits from product B's. And given nothing else to compare, consumers will often choose the lowest price. Though our ionizer really was the best one on the market, simply saying that would have been a weak strategy. Our new competitor could have asseverated that theirs was better -- and cheaper to boot. ("My brother is bigger than your brother. Nyah, nyah, nyah!") By bringing in the element of scientific proof, we changed the rules of the fight. And we won the battle. In a squeezed economy, you might assume that lowering your price is the only way to beat the competition. It frequently isn't. And doing so puts you in a difficult position. It compromises your ability to make or service your product and fulfill your orders. In our case, we realized that what had to change wasn't our price, it was our "unique selling proposition" (USP). It had to change from "the best air ionizer" to "the ionizer that cleans the air better than any other air ionizer"... with full scientific proof to back up that claim. In his book Ready, Fire, Aim, Michael Masterson tells us that every successful USP has three characteristics: 1. The appearance of uniqueness. The feature you decide to promote in your USP does not have to be unique to your product, but it has to seem like it is. 2. Usefulness. The appearance of uniqueness is not enough. If the distinguishing feature of the product is not desirable, no one will want it. In deciding on your product's USP, it is better to select some feature that isn't entirely original and make it seem unique than it is to select a feature that is unique but useless. 3. Conceptual simplicity. It's good to remember that you have to sell the USP -- and nothing sells that is difficult to explain. What about your USP? Is it unique, useful, and simple? Does it clearly define what sets you apart from your competition? Can you prove it to your customers and prospects? We did. P.S. For more of my off-the-cuff, contrarian marketing advice, check out my Internet Rant newsletter. I teach you tips and techniques, from my own experience, that will accelerate the growth -- and profits -- of your business. ----------------------------------------------Highly Recommended --------------------------------------------------- "But Marketing Bothers People, Right?" - Wrong, says Internet Rant editor David Cross. As he learned from Michael Masterson, the best time to send a product offer to a new customer is right after they buy from you. And this isn't just some random "how are you?" e-mail. You say something very specific. One of David's clients did just this… and doubled their sales in months. Read more… What's More Important in Marketing? By Michael Masterson Products -- the most successful products -- meet urgent needs and solve important problems. But what solves today's problem won't necessarily solve tomorrow's. We must constantly refine and reinvent to make our products "new." Many of today's Internet entrepreneurs not only believe they can keep selling the same products, they also believe they can keep using the same promotional techniques. That's a serious mistake. And it is especially serious now because the market, as I see it, is already going through a sea change. Having a good understanding of what's working right now gives you the illusion of being in control. You can answer your colleagues' questions. You can correct the technical guys... sometimes. And you are happy that the first promotion you wrote two years ago is still bringing in sales. You are the master! Or so you think. If you want to be in business 10 years from now, you can't be complacent. You need to develop a deep understanding of the selling process. You have to know what works and why. What is essential and what is not. In other words, you have to become an expert in direct marketing. Rate yourself by answering these questions: 1. What is the most important psychological benefit your product offers? 2. What is the most common mistake other marketers make when they sell something similar? 3. How have your customers' needs and desires changed in the recent past? 4. What changes have you made to accommodate those changes? If you answered those questions quickly and confidently, you are doing the right kind of thinking. If you are hesitant about some of them, you've got to spend more time with your marketing hat on. Becoming an expert in direct marketing will teach you how to know your market better than your competitors. It's that deeper knowledge that will save you. Trust me. I've been there. Toxic Excitement for Your Brain By Michael Masterson Having trouble falling -- and staying -- asleep? The culprit may be additives in your food. Aspartame, MSG, artificial coloring, nitrates, and even soy contain "excitotoxins."These chemicals can alter brain chemistry and lead to insomnia. Stay away from foods with these additives, says James LaValle, ND, author of Managing Stress for Better Sleep. You'll get a better night's sleep. And you'll lower the risk of damaging your brain's sensitive nerves. And that's not the only reason to avoid these poisons. They can cause many health problems, including obesity, migraines, memory loss, and hearing loss. Marketing Tip: The "Eureka" Moment By Michael Masterson When writing or reviewing long marketing copy, you've got to get to the point where you find yourself thinking, "Yes! This is good! This is really, really good!" I call it the Eureka Moment. It's the moment when you are so sold by the copy that you want to buy the product -- even though you already have it. Even though you may have created it! The Eureka Moment may seem like a high bar to set. But I have to tell you... I've never seen a breakthrough package that didn't have one. Latest News They're streamlining over at Investor's Daily Edge. They've brought together several editors and analysts to create one "super service." All of them have studied their respective market niches for decades. And they're ready to reveal their best recommendations. Check out their track records here... "I would certainly recommend it to others." "Before I came to ETR's Info-Marketing Bootcamp, I'd been a student of marketing for many years and had used many of the principles taught there successfully in the past. So I was on the edge, waffling as to whether or not to come, thinking that much of what I would hear would be redundant. "It was a difficult decision, but in the end I decided to come. I knew from prior experience that I would hear maybe one or two nuggets of wisdom that might make a big difference to me in the future. "The speakers blew me away. As I expected, I had heard much of the content before. But in each and every presentation there were a couple of nuggets that were very valuable to me. "It was a good decision to come, and I'm glad I did. I would certainly recommend it to others." Garry Gladstone Incline Village, NV ---------------------------------------------- Highly Recommended--------------------------------------------------- It's Almost Too Late! - You might have been waiting until the last minute to decide whether to come to our Info-Marketing Bootcamp. Well, guess what? It is the last minute. This could be the event that finally makes your dream come true. It's time to make a decision today... Today's Words That Work: Asseverate To asseverate (uh-SEV-uh-rate) -- from the Latin for "spoken in earnest" -- is to emphatically declare. Example (as used by David Cross today): "Though our ionizer really was the best one on the market, simply saying that would have been a weak strategy. Our new competitor could have asseverated that theirs was better -- and cheaper to boot." We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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Copyright © 2009 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482