1. Know Who They Are Do you? Compile and maintain a list of your customers.
Track their habits. Monitor your list so you know when they are doing business with you differently. Then ask why.
2. Know What They're Worth I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars.
What a waste of my time." Have you had the same thought about any of your customers? Before you dismiss the customer that only spends five dollars, take a look at her long-term value.
How often does she purchase over time? How many people does she refer to you that have the same spending habits? A $5 customer can really be worth over $50,000 in the long term and should be treated like a queen.
3. Take Action Your customers are busy people. They need to be reminded that you exist and how you can eliminate their pain (wants or needs). Have you ever received mail from a company and decided to save it so you could "check them out later?" Then you find that piece of mail in your "to do" stack months later and realize you never contacted them. Your customers do that too.
You have to remind them. Often. Customer loyalty is not rocket science. But it does take consistent effort.
Over 90% of small business owners are letting money walk out the door of their business each and every day. Are you one of them?--Use Guidelines: May be used in any medium online or off that is opt-in. Resource box must be included with active link (online).
About The Author: Denise O'Berry helps small business owners identify and execute the steps necessary to grow their business.
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