How To Sell A Website or Domain name URL

The domain name "Loans.com", for example, sold for $3,000,000 just a few years ago. The key to deciding whether or not to sell a domain name you own is to determine its worth to you if kept and, alternatively, how much a buyer is willing to pay.

You may have heard "rags to riches" type stories of cheap domain names resold for hundreds of thousands of dollars. During the good old days of the Internet boom this was possible. However, things have slowed down considerably since then and there it is very rare to hear of a domain name sold for more than $10,000.

However, while big deal domain sales do occur less often in today's domain market, selling domain names can still be very profitable.

Short, catchy, top level domain names are selling for upwards of $5,000 on the domain name after-market. Other longer, but still usable, names may be worth hundreds of dollars. Pricing is relative. Relative to your desire to sell, the type and timeliness of bidder inquiries (individual or corporate) and how well the sale price is negotiated.

Don't try to fit your domain name into some 'proprietary pricing model'. Every domain name is applicable to a different target market.

Determine who your potential buyers are before determining your asking price so you don't over or under estimate that price. Most names (~85%) sell for between 15%-40% of the asking price.

Exceptions to this trend:

Fantastic names - Truly great names can command what a seller requests, unless that amount is unreasonable.

High asking prices - Names that have ridiculous or greedy asking prices rarely sell. Important!

Poor names - Names littered with hyphens, adult names, "4"s for the number "four", "2"s for the number "two", "U"s for the word "you", etc. Don't waste your time listing names like these.
They rarely sell.

How Do I Determine My Site's Worth?
Selling virtual real estate is a lot like selling physical real estate. Just like with the housing market, website "homes" (also known as domain names) can be purchased for a low cost, remodeled and decorated to look very attractive to potential buyers, and sold for a considerable profit. To understand how this works, first consider that you were in fact selling an actual house built on land instead of an abstract entity on the web.

It would be impossible to price your home without doing extensive research to determine its worth. You'd need to take many factors into consideration, such as: size, landscape, curb appeal, the value of other properties in the area, the buzz and any special history about the property.


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