Friday, February 26, 2010

ETR: Thinking

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Issue No. 2880 - $1.00

Friday, February 26, 2010

It's All in Your Head
By Jason Holland

In his essay today, Harvey Mackay, business success expert and bestselling author (Swim With the Sharks and Beware the Naked Man Who Offers You His Shirt), reveals why your business's success depends on what's on your mind.

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What Separates the Most Successful People From Everybody Else? - It's time management. They jealously guard their time. They know every minute they spend in a long-winded meeting... is a minute when they're not working toward their most important goals. Find out what else makes up this Success Mindset here.


"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."

Edward de Bono

Thinking: It's One of the Most Difficult Tasks We Do
By Harvey Mackay

Henry Ford once hired an efficiency expert to go through his plant. Ford directed him to find the nonproductive employees and, he said, "I will fire them!"

When the expert finished his evaluation, he reported to Ford that he was particularly concerned with one of his administrators. "Every time I walked by, he was sitting with his feet propped up on the desk. The man never does a thing. I definitely think you should consider getting rid of him!"

Ford was curious to know who was using company time that way. Then the expert identified him, and Ford shook his head. "I can't fire him. I pay that man to do nothing but think, and that's what he's doing."

Even in this culture of downsizing, right-sizing, and just plain streamlining operations, no company can afford to lose its thinkers.

Most small to mid-sized companies probably can't afford to hire a "staff thinker," but among the larger, and likely the most successful companies, I'll bet you'll find someone with a title like strategic planner, researcher, creative engineer, visioner, or some similar version. At Disney, they're called "imagineers." (At Microsoft, they're called "millionaires.")

"What a job!" you're thinking right about now. No measurable goals, no restrictive job descriptions, no pressure, because nobody can tell if you're doing your job. But you must prove yourself over time.

Guess again. Some people get lost in thought because it's such unfamiliar territory. And then look around your office and see if you can identify the person you'd go to first if you needed a great new plan or idea. There's the thinker. The job title may not be a tip-off.

Years ago, at the El Cortez Hotel in San Diego, management decided that one elevator wasn't adequate to serve their guests. They hired engineers and architects to add a second lift.

The professionals discussed several options, and eventually settled on a plan to cut a hole in each floor to accommodate the new elevator.

A janitor overheard the discussion, and inquired about their intentions. The engineers patiently explained their plans to him. The janitor was concerned and told them so: "That's going to make quite a mess -- plaster, dust, and debris everywhere." No problem, he was told, because the hotel would be closed during the construction.

"But that will cost the hotel a lot of money, and a lot of people will be out of jobs while the hotel is closed," the janitor replied.

"Do you have a better idea?" one of the architects asked.

The janitor surprised them all with his answer: "You could build the elevator on the outside of the hotel."

It had never been done before, but it was an intriguing concept. The engineers and architects, hired for their creative thinking, decided it was an idea worth developing. An architectural feature we now see every day was the brainchild of a hotel janitor. Not a "staff thinker." But a thinker on the staff.

Chances are you have several folks like that in your employ. They are worth their weight, and yours, in gold. Consultants may come and go, but those employees who can think are your best source of great ideas and inspiration for the rest of your organization.

Let me lay down a few ground rules for encouraging great thinking:

  • Respond with enthusiasm. When someone has a great thought, be enthusiastic rather than demanding details on implementation. This person has ideas. Somebody else can develop them. You've seen that happen a million times.

  • Make your workplace conducive to thinking. Windows are inspirational. Cheerful colors stimulate creativity. My office is full of photos and souvenirs and some of my favorite things. Sterile surroundings are for brain surgery. We're looking for brain candy.

  • Celebrate occasionally. "All work and no play makes Jack a dull boy" is still true. Let your staff know they can have fun and be productive at the same time.

  • Give credit where credit is due. I surely hope that janitor at the El Cortez got the recognition he deserved and a big bonus. Reward great thinking. You'll be surprised how creative every member of your staff can be.

Mackay's Moral: Minds are like parachutes -- not much good unless they are open.

[Ed. Note: Harvey Mackay has written five New York Times bestselling books, two of them named among the top 15 inspirational business books of all time -- Swim With the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. His latest book, Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You, was released Feb. 18. Harvey is a nationally syndicated columnist and has been named one of the top five speakers in the world by Toastmasters International. He is also chairman of the $100 million MackayMitchell Envelope Company, a firm he started in 1960.

For two free bonus reports featuring Harvey's most powerful essays on leadership, goal achieving, business success, and much more, go here.]

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"Hi Michael,

"It was a pleasure meeting you at the ETR Bootcamp back in November. And your essay on giving thanks hit a chord with me. My wife of 54 years died a year and a half ago. In the past month, the spouses of three of my friends died. Since I live in an adult community, death is no stranger here.

"After the death of my wife, I did a lot of introspection. I am thankful for the 54 years I had with her. I am thankful for all the friends I have who gave me support after my loss. I am thankful for my two wonderful children who continually support me. Prior to my wife's death, I didn't think much of what to be thankful for.

"As for the denial of death, one cannot deny that it will eventually come. Until it does, we should make the best of the years we have left. I'm 77 now, and I am looking to living to 120. One of the reasons I went to Bootcamp was to be able to afford to live that long.

"Thank you for giving me something else to think about."

H.M.

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Billions of dollars every month... millions every week... go right by you through your phone, TV, computer, and mailbox... The problem is, those dollars are invisible. There is a $2.3 trillion industry all around us. You've seen its products and ads, but you probably couldn't put a name to it. The profit opportunities for people just like you are enormous and easy to tap into... if you know how to get your "foot in the door."


The Language Perfectionist: Redundancies Redux

By Don Hauptman

A year ago, I devoted a column to the topic of redundant expressions. This error continues to be widespread, as the following examples, recently culled from the media, demonstrate:

  • "I have come to realize that the seeming constancy of the harbor symbolized a false myth about nature." (The phrase false myth is not as common as true fact and actual fact, but it's just as redundant.)

  • "Many filed applications with the state attorney general's office to get their refunds back...." (The re- in refund means "back," so the sentence should read "get their refunds.")

  • "Scientists at Newcastle University, UK, have worked out a mathematical formula that could be used to give advance warning of where a tsunami is likely to hit and how destructive it will be." (By definition, a warning comes in advance.)

Sometimes, the redundant elements are separated and thus harder to spot, as in this example: "Nothing short of body scans and conducting all security outside the airport is the only way to ensure protection." (Nothing short of and only convey the same meaning.)

Why is it desirable to avoid redundancies? One reason is that they're unnecessary. The most famous commandment of Strunk and White, in their classic guide The Elements of Style, is "Omit needless words." Effective writing is concise. In addition, redundancies can be irritating. A friend once complained to me that she cringes at her husband's frequent use of "tiny little."

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]



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