ETR: Quality

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Issue No. 3090 - $1.00	Tuesday, September 7, 2010
Latest News Just a reminder... the deadline to sign up for Bootcamp at $500 off the regular price is today at 5 p.m. (ET). We will not offer this deal again. -----------------------------------------------------Highly Recommended----------------------------------------------------- You're on Vacation... and Mastering One of the Most Lucrative Businesses at the Same Time Imagine that it's mid-November 2010. Most of North America is busy bundling up for the first chills of winter. But not you. You're wearing shorts and a T-shirt. You're wearing flip-flops and sunglasses. And you're THOROUGHLY enjoying the warm, ocean air as it caresses your skin in Delray Beach, Florida... one of America's most charming and alluring beach towns. But this is unlike any other "vacation" you've ever taken. That's because... on THIS vacation... you're ALSO finding out how to MASTER one of the most lucrative businesses in the world. "Quality is never an accident; it is always the result of intelligent effort." John Ruskin Quality Is Not a Thing, It's a Way By Harvey Mackay I recently had the opportunity to speak to members of the Food Processing Suppliers Association. In doing my preparation, one thing that kept coming up was food safety. One mistake can destroy a company. How would you like to deal with that kind of pressure? I bet if you asked most businesspeople if they could be 99.9% perfect, they'd take it. In some industries that might cut the mustard, but it certainly won't in others. If everyone achieved 99.9% quality, according to Insight Syncrude Canada Ltd., this is what could happen: Two plane landings daily at O'Hare International Airport in Chicago would be unsafe. The IRS would lose two million documents this year. 22,000 checks would be deducted from the wrong bank accounts in the next 60 minutes. 1,314 phone calls would be misplaced every minute. 12 babies would be given to the wrong parents each day. 268,500 defective tires would be shipped this year. 103,208 income tax returns would be processed incorrectly this year. 2,488,200 books with the wrong cover would be shipped in the next 12 months. 5,517,200 cases of soft drinks produced in the next 12 months would be flatter than a bad tire. 3,056 copies of tomorrow's Wall Street Journal would be missing one of the three sections. 18,322 pieces of mail would be mishandled in the next hour. 880,000 credit cards in circulation would turn out to have incorrect cardholder information on their magnetic strips. 20,000 incorrect drug prescriptions would be written in the next 12 months. 114,500 mismatched pairs of shoes would be shipped this year. 107 incorrect medical procedures would be performed by the end of the day today. When I founded Mackay Envelope Company many years ago, every time we landed a new account we checked and double-checked the first order to make certain it was correct. Nothing is more destructive to a company's bottom line and its relations with customers than defective products. We still test throughout the manufacturing process and then test again just before shipping. Then we test the testers to make sure they know what they're doing. Quality is a mindset. It must be an obsession. It has to be part of a company's culture. You can't just talk about it. You have to practice it every day for years. As Aristotle said, "Quality is not an act. It is a habit." Have you ever seen a team run on the field yelling, "We want to be number two?" Everyone wants to be #1. Those who actually achieve it are those who are willing to put the blood, sweat, and tears into their effort. The American Society for Quality Control published a booklet many years ago called "The Hare and the Tortoise Revisited: The Businessman's Guide to Continuous Quality Improvement." One story tells about a Japanese quality expert who stresses the need for patience and discipline. He likens the quality process to farming bamboo. Once the bamboo seed is planted, the farmer waters it every day. He does that for four years before the tree even breaks ground. But when it finally does, it grows 60 feet in the next 90 days. It's that kind of commitment to the long view that marks the companies which have been most successful in achieving outstanding quality. Bottom line: Quality products and quality service begin with quality thinking, and it's the same in any business. Everyone talks about quality, but customers can quickly figure out who is willing to make the required effort. And those businesses have a very good chance of sticking around for a very long time. Quality comes from pride. Every job is a self-portrait of the person who did it. So you need to autograph your work with excellence. If it's almost right, it's wrong. Mackay's Moral: The difference between failure and success is the difference between doing a thing nearly right and doing it exactly right. [Ed. Note: As Harvey Mackay just pointed out, maintaining quality is a key factor in the success of a business. And that's true of online businesses too. At the Early to Rise Info-Marketing Bootcamp this November, you'll learn how to create quality products, provide quality customer service, and basically instill quality in everything you do as an Internet entrepreneur. Find out more here. Harvey Mackay has written five New York Times bestselling books, two of them considered to be among the top 15 inspirational business books of all time -- Swim With the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. His latest book is Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You. Harvey has been named one of the top five speakers in the world by Toastmasters International. He is also chairman of the $100 million MackayMitchell Envelope Company, a business he started in 1960. This article was reprinted with permission from Harvey's nationally syndicated column.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- There's No Reason Why You Shouldn't Be the Next Overnight Success Story... Maybe you've heard a lot of "overnight" Internet success stories and always wished you could be next. Well, it's finally your turn... One online entrepreneur we know made $1.8 million last year selling... pajamas. A couple from California -- using the same business model -- made $25 million. (They sell flags, gardening tools, baby furniture, and more.) How'd they do it? They were able to get their products for pennies on the dollar and sell them at a huge markup. We want to show you how to get into the same type of easy-to-operate business. All you have to do is follow a simple plan that walks you -- step by step -- through setting up a business that takes full advantage of our global economy and the Internet. To see if your financial success is right around the corner, continue here... "ETR's Bootcamp exceeded our expectations." "ETR's Bootcamp exceeded our expectations. In our business -- we're in a business that's similar to Early to Rise -- we always measure everything by return on investment. And I would have to say that this event was probably the best return on investment that we could possibly get. It's going to be worth 10 to 20 times the amount we spent to come here." Paul Tracy Austin, TX -----------------------------------------------------Highly Recommended----------------------------------------------------- Enroll Now and Save $500 -- This Offer Ends Today at 5 p.m. NOW is the time to register for ETR's 2010 Info-Marketing Bootcamp. The regular rate to attend the conference is $1,997. But reserve your seat today, and you pay just $1,497... a savings of $500. Find out more here. Today's Words That Work: Capacious Something that's capacious (KUH-pay-shus) -- from the Latin for "to take" -- is capable of holding a great deal. Example (as used by Tam Tanenhaus in a New York Times review of Freedom by Jonathan Franzen): "Once again Franzen has fashioned a capacious but intricately ordered narrative that in its majestic sweep seems to gather up every fresh datum of our shared millennial life." We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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