Keeping Clients Happy Keeps them Coming Back

Unfortunately, there are some business professionals who don't live by that sentiment. I'm not sure if they don't understand the advantages of making clients feel like number one, but let's see if we can't keep ourselves from forgetting those that have helped our businesses get where they are today.

Providing exceptional customer service centers around ensuring your customers are happy.

They need to feel that you improve your business to help improve their business. There are several processes that will prove your dedication to exceptional customer service and are a must for all business professionals.

Provide the best service and provide it on time.
Keeping customers happy means you give them your very best and you make sure to deliver when you say you will. If for any reason you have to delay delivery, be honest with your client and inform them of the situation. If the delay will be of any inconvenience to your client, be sure to compensate them or offer to help alleviate the crisis. Really listen to your clients and their needs.

You may be able to provide expert advice but they usually know what they want. Work WITH them to give them exactly what they need and that will help improve their business.

And, the same holds true when reversed. If your client makes a suggestion to you to help improve your business, consider their opinion. After all, they are the experts about what they need from you. Strive to always improve your services.

With the advancements in technology, it is always a good idea to update your skills. But, that shouldn't be the only reason. Enhancing your services allows you to offer more to your clients and thus keeps them happy.

Provide a guarantee. This is a vital aspect of exceptional customer service. Satisfaction is something everyone wants.

If they are 100% happy with what you have provided them, they will be your biggest contributor to future business. If they aren't happy, make sure your rectify the problem. Provide prompt responses to all communications & inquiries. Don't keep your clients waiting.

Try to return phone calls within 24 hours, or at least 36 hours. People become impatient and will move onto the next business for what they are needing. Respond to emails on the same day if possible and answer all written inquiries within 3 business days. The longer inquiries wait to be responded to, the greater the chance of losing their business all together.

Always say Thank You! How good do you feel when someone says thank you -- feel it and say it often.