Stay Out of It... Honey "RJ's wife has apparently taken over as his business manager," LM wrote me. "She doesn't like the deal we have with him. I tried to explain why it is fair. She wouldn't budge, so I cancelled it." LM was referring to a joint venture deal where he sold subscriptions for RJ in return for 80 percent of the first-year revenues. Anybody who knows anything about the subscription business understands what a great deal that was for RJ. But RJ's wife didn't like it. It sounded lopsided to her. So she persuaded her husband to ask for more. LM said no. Two days later, RJ came back, hat in hand, asking to get back in the deal. "I don't know why I let her get involved," he said. I've seen this happen dozens of times. Spouses -- knowing nothing about their partners' businesses -- making them ask for more money. This is usually a big mistake. It's all well and good to talk to your spouse about your business dealings. It's fine to listen to his or her advice with respect and interest. But it is entirely another thing to allow your spouse to manage your affairs. Non-working spouses tend to assume their partners are overworked and under-compensated. They sometimes assume that a lack of backbone at home is indicative of the same thing at work. My friend GL's smart and lovely wife has been interfering with his construction deals for more than five years. He's lost millions of dollars as a result of her belief that he's always being taken advantage of. I'd like to tell GL what I think, but he and his wife are good friends of mine. I don't want to risk losing that friendship. If someone -- anyone, even your spouse -- tells you that you are getting screwed in your business dealings, don't rush to judgment. Ask yourself: "What if they're wrong?" In today's issue, Alex Green explains the dangers of ignorance and lack of curiosity about the world. And I talk about: - Wealthy: All the news that's fit to spin
- Healthy: Don't play the blame game
- Wise: Waiter as salesman
---------------------------------------------- Highly Recommended ---------------------------------------------------- Those Who Get in Before the Masses Could See Big Returns... Natural resources expert Dr. Russell McDougal has two "aces" in his pocket. And they could mean bigger gains for his readers than most expert investors see in a decade. Ace #1: Bloomberg reports that "Gold may reach $2,000 an ounce by 2010." A Barron's article speculated that the price could hit "$8,000 an ounce." Dr. McDougal has pinpointed a unique niche that could allow you to make money as the price of gold skyrockets... And you don't have to buy an ounce of gold. Ace #2: He's developed a powerful "Windfall Strategy"... that time and again has produced huge results. At one point, he generated a staggering 9,323% gain in his personal account... a return that would transform $10,000 into $942,300! It was no fluke. He's turned $6,302 into a whopping $167,462. And his recent recommendations have risen 58%... 130%... and 241%. Some in just weeks, and all within a few months. With these aces in YOUR pocket, you have the opportunity to "cash in" -- big time! -- on the coming gold-buying mania. Get all the details here. But you must act quickly. Once panic buying sets in, it may be too late. --------------------------------------------------------------------------------------------------------------------------- "There are only two mistakes one can make along the road to truth; not going all the way, and not starting." Buddha According to Dr. Jon D. Miller, Director of the Center for Biomedical Communications, the number of scientifically literate adults in the U.S. has doubled over the past 20 years. The bad news? That only gets us up to 20 percent. Only 48 percent of Americans know that humans didn't live at the same time as dinosaurs. Less than half know that electrons are smaller than atoms. And few know what DNA is or can define a molecule. We live in a world highly dependent on the fruits of science. Yet most of us have little scientific knowledge. Does this matter? Yes. Without some minimal scientific understanding, we can't possibly have informed opinions on important issues. We surrender our ability to participate as responsible citizens in society. Uncle Sam spends more than $100 billion annually on science agencies, university laboratories, and grants for independent research. Most of us know very little about where this money is going or why. But there is an even more compelling reason to remedy our ignorance: Scientific illiteracy diminishes the quality of our lives. For most of human history, our ancestors looked up at the night sky and never realized the twinkling lights were suns unimaginably far away. We created myths to explain the phases of the moon, the appearance of comets, meteor showers, and solar eclipses. Floods, hurricanes, earthquakes, plagues, and volcanic eruptions were attributed to angry gods. Our ancestors hadn't the slightest inkling that the universe is nearly 15 billion years old or that our sun is one of 400 billion stars in the Milky Way. (Which, itself, is one of hundreds of billions of galaxies.) Science has been called the literature of truth. The systematic classification of experience. The antidote to enthusiasm and superstition. Of course, few scientific truths are self-evident. Many are counterintuitive. It is by no means obvious, for example, that empty space has structure or that everything is made of the same basic elements. Science writer Isaac Asimov once noted that we are among the tiny fraction of 1 percent of human beings fortunate enough to live in the era where science finally got the big questions right. Until Einstein worked them out, we didn't know the basic rules that govern the universe. We didn't realize the universe is expanding before Edwin Hubble discovered it in 1923. We didn't understand the mind-bending rules that govern subatomic particles until the advent of quantum theory. Still, science makes no claim to truth with a capital T. All scientific knowledge is subject to revision. The scientific method is successful, in part, because it acknowledges human failings. With its critical thinking and error-correcting mechanisms, it advances knowledge through reason and evidence, revealing successive approximations of the truth. Today the basic picture is complete. No future scientist, we can safely say, will disprove the principles of chemistry, the germ theory of disease, or the interrelatedness of all life on earth. Yet despite all that science teaches us, many smart, talented people can't be bothered to learn. We appreciate the countless medical and technological advances that extend and improve our lives. But most of us know little about the history of the cosmos... or life on earth. That can't help but diminish our awareness and understanding. Fortunately, it isn't hard to change. Here are just a few suggestions: Subscribe to Scientific American. I read this magazine years ago and found it tough sledding. But the magazine is much improved. It is written primarily for non-specialists. Jargon is minimal. Most articles begin with a short summary of key concepts. And the monthly columns by Michael Shermer and Lawrence Krauss alone justify a subscription. Rent or collect the BBC documentaries with naturalist David Attenborough. Especially "Planet Earth," "The Trials of Life," "Blue Planet," "Life On Earth," and "The Living Planet." Astronomer Carl Sagan's classic "Cosmos" series too. For a crash course, read The Canon: A Whirligig Tour of the Beautiful Basics of Science by Natalie Angier. Or -- if you prefer your science served with hilarity -- A Short History of Nearly Everything by Bill Bryson. Science is a tool. A window on the truth. Carl Sagan often referred to it as our "baloney-detection kit." And there are other benefits. Science teaches us wonder, community, oneness ... and humility. Paleontologist Stephen Jay Gould once remarked that the common feature of all scientific revolutions is the dethronement of human arrogance. Without natural science, we may also miss great beauty and understanding. As Oxford biologist Richard Dawkins writes in Unweaving the Rainbow: "After sleeping through a hundred million centuries we have finally opened our eyes on a sumptuous planet, sparkling with color, bountiful with life. Within decades we must close our eyes again. Isn't it a noble, an enlightened way of spending our brief time in the sun, to work at understanding the universe and how we have come to wake up in it? ... Who, with such a thought, would not spring from bed, eager to resume discovering the world and rejoicing to be a part of it?" [Ed. Note: Alex Green is the author of The Secret of Shelter Island: Money and What Matters, as well as the editor of "Spiritual Wealth," a free e-letter about the pursuit of the good life.] ----------------------------------------------Highly Recommended --------------------------------------------------- Internet Marketing Genius Turned Chicken Farmer - When you do business online -- and do it well -- you have the freedom to spend most of your time doing whatever you want to do. One Internet marketing genius we know helped build a $275 million Internet empire. And he used his newfound freedom to raise chickens on his own organic farm. You may think this guy is crazy. But surely you'll want to know how he made his money. --------------------------------------------------------------------------------------------------------------------------- More wealth, health, and wisdom from Masterson... Investor sentiment is usually a good indicator, says IDE's Bob Irish. But only when you look at it as a reverse indicator. And data shows the stronger sentiment grows, the more reliable it is.
Why? Both Bob and I believe that the media plays a major role. Look at TV (think Jim Cramer) and the Internet. News there is designed for short attention spans. Even newspapers are running shorter pieces. News now is about what's hot. What gets ratings. Objective analysis is gone. "This means the reliability of good advice decreases in direct proportion to how many people become interested in it," says Bob. A friend sent me a note about how a waiter at a local restaurant is attracting repeat customers. He's doing something that might be applied to other businesses. Maybe yours. "I was out to lunch this weekend at a restaurant that has a 'menu adventure' guarantee," he wrote. "If you order something new and don't like it, they'll bring you something else. "This weekend, a server told the table next to ours that he loved the avocado egg rolls. If they tried them and didn't like them, he'd buy something else for the whole table. I was very impressed with the way he took the restaurant's guarantee and re-tooled it. I actually followed him into the kitchen and offered him a job as a copywriter!" Far too many middle-aged people live with fatigue. It's so widespread that most think it's a natural part of the aging process. Guess what? It's not. For many people, it's simply a lack of the nutrients that generate energy and keep you mentally sharp. Vitamins B12 and B6 are two of the big ones. And Total Health Breakthroughs' Melanie Segala tells me they are also two of the nutrients that people are frequently deficient in. "They help you sleep, prevent depression, keep your nervous system healthy, produce healthy red blood cells, and generate cellular energy," she says. "The problem is, as we get older, the digestive system becomes less efficient at absorbing them from the foods we eat." Melanie says the solution is a diet rich in grass-fed red meat, organic eggs, wild salmon, and organic poultry. And to be on the safe side, you might want to take a good B complex supplement every day. --------------------------------------------------------------------------------------------------------------------------- "Informative and helpful." "Thanks for bringing back The Language Perfectionist! Understanding how to be a better writer/speaker is very important, and the advice here really is informative and helpful!"
Alan Kisling ---------------------------------------------- Highly Recommended --------------------------------------------------- The Simple Six-Figure Marketing Strategy - Paul Lawrence spent less than $100 to start his first business. He used just one marketing plan. Soon he had so many customers, he hired someone to do the work. He went after new business. He used his marketing plan again. Almost instantly, he was making $4,000 a month. The people he sold the business to (so he could finish college -- paid for by the sale, by the way) used the same plan. They are making $100,000 a year. Read more... --------------------------------------------------------------------------------------------------------------------------- Something that's counterintuitive (kown-ter-in-TOO-ih-tiv) is contrary to what intuition or common sense would lead you to believe. Example (as used by Alex Green today): "Few scientific truths are self-evident. Many are counterintuitive. It is by no means obvious, for example, that empty space has structure or that everything is made of the same basic elements." --------------------------------------------------------------------------------------------------------------------------- We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com | 
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