Who Can Be More Key than Your Partner? My main business partner and I spent a few weeks working together recently (we have been focusing on separate parts of our business for a few years) and were both very invigorated by the experience. He wrote, in a letter to division managers, that the experience reminded him that "you can make a lot more progress when you have someone to talk to who has about the same level of experience as you." He also said, "After working together for the last 15 years, you'd think we'd know each other's tricks. But we each have our own way of seeing things... (together) we were able to push things forward much better than I could do on my own." I had exactly the same feeling. He helped me think more clearly about the suggestions I was making and more deeply about solutions. In my private life I have a partner too. She has the same effect on me. She slows me down and makes me reconsider some of my ready-fire-aim solutions. The better I listen to her, the better I am at making family and social decisions. Yes, key people are the keys to your happiness and success. But what happens when they become troublesome? One of my most successful protégés ever - who is now a partner of mine and running a huge business - occasionally ruffles some feathers in his industry. He's a passionate guy. When he feels wronged, he's not afraid to say so in strong terms. Once he sent off a missive to a colleague that had a small A-bomb effect in the industry. I got private letters from the other partners about it. "What can we do?" they wanted to know. I wrote him a short letter asking him what happened. When he explained I could understand his anger. I told him that when I was his age, I would have done much worse. I congratulated him on not using physical violence on the instigator. A few days later he wrote back. He had calmed down. He knew he had gone too far. He had decided on his own to patch things up and he did. The motto of this story is simply this: if someone is good enough to be your partner or to run a business for you, then you must give that person your full support - even when he or she screws up. I don't mean supporting illegal or immoral activities of course. I mean supporting them emotionally and giving them the chance to realize their mistakes and fix them. Remember - they are your partners for a reason. In today's main essay, Jay White discusses the finer points of autoresponders – a convenient way to "automate" your Internet business. And I talk about: - Wealthy: Bears and bulls in business
- Healthy: Why you need a fat head
- Wise: What are you reading today?
---------------------------------------------- Highly Recommended ---------------------------------------------------- MaryEllen Just Met the Man of Your Dreams - He's got dark hair and piercing eyes. He brings in sales of $5 million a month. And he's gone "beyond Google" with his own strategy. Ninety-nine percent of Internet marketers don't even know it exists. You can meet him at Bootcamp this November. But don't wait to sign up… the price is going up tonight. Read more… --------------------------------------------------------------------------------------------------------------------------- "Every time our ability to access information and to communicate it to others is improved, in some sense we have achieved an increase over natural intelligence." Vernor Vinge Put Your Profits on Autopilot
By Jay White If you're an Internet marketer and you're not taking advantage of autoresponders to accelerate your profits, listen up. (And if you are, listen up anyway. Because I have a few tricks up my sleeve for you.) Fact is, a well-written follow-up e-mail series delivered to your prospects via autoresponder can make a huge difference ... It can bring boatloads of potential buyers back to your sales pages faster and easier than just about anything else. I've seen conversion rates double ... triple ... even quadruple for some of my clients using follow-up autoresponders. One of them even pulled in a six-figure affiliate check from a single e-mail I wrote for him. That's correct. ONE e-mail! But there's lots to consider when putting together a powerful, persuasive follow-up e-mail campaign to people who have "opted in" to receive information from you. And one of the most critical pieces is the length of the series. Some Internet marketers have a series of 52 e-mails that go out once a week for an entire year. Others have one message a day -- every day -- for 365 days. Others send only one a month. I don't recommend sending one every day. When you send an e-mail to your list every day, there's no relationship there. Your prospects are nothing but e-mail addresses in your autoresponder account. And that means lots of "unsubscribes" as well as very few sales in the future. For me, autoresponders are all about building relationships. And marketing to people every day is not the way to do it. When you establish a relationship with your prospect, the chances that they'll become a customer skyrocket. And when you nurture that relationship, they will buy from you again and again. So ... how long should your autoresponder series be? In my experience, it's not how many e-mails are in the series, it's what inside that counts. The ideal e-mail sequence hits on a different want, need, desire, or problem of your prospect in each message. And the product you're selling is positioned as the answer to that particular want, need, desire, or problem.
For your first e-mail, pull out one problem from your sales message and show how your product deals with it. For your second e-mail, pull out a different problem. Do this over and over again until you've covered them all. I have found that seven to 10 autoresponder messages usually covers all the major wants, needs, desires, or problems a prospect may have. The key is to find the hot button that hits each prospect right in the gut. It might be E-Mail 2 for one prospect, E-Mail 5 for another, or E-Mail 7 for yet another. But by covering all your bases, you'll eventually hit every prospect's hot button dead center and drive them back to your sales message. How often should you send those e-mails? I have found that one message every three days works very well. This keeps you in your prospect's mind, but it's not so drawn out that they forget about you. If you deliver content about every three days, they'll think, "I remember I subscribed to this. I wanted to get this information." And here's a tip: "Bookend" the series with an opener and a closer. The opener -- the "welcome" e-mail -- should pat them on the back for signing up to receive information from you. It should then give a brief overview of what they're going to be learning in the next few e-mails you send. The closer is what I call the "whatcha gonna do?" message. It should combine everything they've read in the series and ask them -- flat out -- to take action now.
Here's another tip: Send that welcome e-mail immediately after they opt in. That's when they're at their hottest. Then follow up with the first e-mail in the series the following day. Don't send both e-mails on the same day. It's a little too in-your-face. (And many autoresponder systems won't even let you do it.) Make sure the first e-mail in the series is your strongest. When you're writing these e-mails (or having somebody do it for you), you'll see which ones really pop and have the most pulling power. After you've sent those first two e-mails, start spacing the rest out every 3 days. This is what works for me, and I think it will work for you too.
You'll soon have an e-mail marketing campaign that generates a steady stream of passive income for your business. And if that's not quick enough for you -- if you're ready to fast-forward your success and discover the quickest, easiest way to craft killer e-mails that get opened, get read, and get click-thrus -- go HERE now! [Ed. Note: Jay White writes for some of the biggest names in the online marketing world, including Rich Schefren, Jeff Walker, Stephen Pierce, Alex Mandossian, and many more. Recently, Jay revealed his plug-and-play e-mail copywriting system to the world ... the same system that helps bring in millions of dollars for his A-list clients. Find out all about it HERE. ----------------------------------------------Highly Recommended --------------------------------------------------- Become an "Ethical Copycat"- There is no need to reinvent the wheel with your ads. Charlie Byrne explains there is a quick – and totally legal – way to "steal" your competitors' most profitable marketing messages. You can then use it for your own business. Read more… --------------------------------------------------------------------------------------------------------------------------- More wealth, health, and wisdom from Masterson... With today's economy we're all facing the most difficult challenge of our careers. When things get tough people assume one of two roles. - The bears get frightened, then retreat and hibernate.
- The bulls think positive and move forward aggressively.
I've been through many tough markets. And the way I got through is to "bull" through. Yes, I was doubtful. Yes, even scared. But I knew that retreating would do me no good at all. So I rushed forward sticking to the basics. And sooner or later, things turned around for me. That's what I think we need to do now. If your business is hurting right now, don't give up and hope good times will come back soon. Get back to your marketing harder than ever. Keep your expenses reasonable, but keep testing until you have a new advertising campaign that works. The most important thing you can test during times like this is the offer. The offer consists of pricing, terms, guarantees and refunds. The right offer can easily double or triple your response rate. If you could accomplish that… you'd feel pretty good, wouldn't you? You should spend time every day reading about business. You don't have to read about your own industry. But adopt a how-does-this-apply-to-my-business perspective with everything you read. As Jay Abraham often points out, you can get some of your best ideas this way. Look at how other industries find prospects. How they make sales. What copy they use. What guarantees they promise. Remember, the quality of your intellectual output will always be directly related to the quality of your intellectual input. That means you should make business reading a regular part of your schedule. Here's more bad news for the 300 million people around the world who are losing the battle of the bulge. Being overweight may add pounds everyplace but where you need it most – in your brain! Total Health Breakthroughs Editor Melanie Segala tells me that overweight people have 4 percent less brain tissue than their normal-weight counterparts. The news was even worse for the obese. They had 8 percent less. The brains of overweight participants looked eight years older than the brains of normal-weight controls of the same age. The brains of obese test subjects looked 16 years older. The parts of the brain that showed the most degeneration were those that affect planning, attention, and executive functions; long-term memory; and movement. According to the researchers, this amounts to "severe brain degeneration." And that puts heavy people at a higher risk for Alzheimer's and other diseases that attack the brain. You don't have to suffer from an older brain just because you are aging. There is plenty of evidence to suggest you can reverse brain aging by supplementation and mental exercise. We'll follow up on this in future issues. --------------------------------------------------------------------------------------------------------------------------- "My morning fix!" "Thanks for simplifying the format! I remember I made that suggestion ages ago and it was discounted then... glad you've changed! It is SO much easier to read through the info and get my morning fix!" Jacqueline May ---------------------------------------------- Highly Recommended --------------------------------------------------- $440,000 from the Lost and Found- A Nebraska family collected a $440,000 estate from a long lost uncle. Thousands collect similarly "hidden" cash every day. Forgotten bank accounts. Utility deposits. Old money orders. It's all part of a $36 billion "unclaimed cash fund." Read more… --------------------------------------------------------------------------------------------------------------------------- An autoresponder is a program that automatically generates a reply to incoming e-mails. Some people use autoresponders to deliver "out of office" messages when they are away from their computers for any length of time. Internet marketers use them to follow up with customers who've made a purchase online and prospects who have signed up to receive information from them. Example (as used by Jay White today): "If you're an Internet marketer and you're not taking advantage of autoresponders to accelerate your profits, listen up. (And if you are, listen up anyway. Because I have a few tricks up my sleeve for you.) --------------------------------------------------------------------------------------------------------------------------- We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com | 
No comments:
Post a Comment