How to Use Emails to Double Your Conversion Rate

Dear ETR Reader - I've got some sobering news for you today... And as much as it hurts to hear, it's gotta be said. Those prospects you fought so hard to get? The ones who checked out your sales page but didn't buy? They're not coming back. Nope. They're gone. Vanished. History. A fading memory. And unfortunately, so is your chance at a sale. Because let's face it--you get ONE shot at selling your prospect when they hit your page. ONE. And if you don't close the deal, they're out the door quicker than you can say, "But Wait, There's More..." In fact, almost all of your prospects are bailing on you. Sure, there's the occasional visitor who clicks the buy button immediately. (And we LOVE these people). But for the most part, everyone who sees your offer shakes their head and says, "No thanks." In fact, according to the National Sales Executive Association, 2% of sales are made on the 1st contact 3% of sales are made on the 2nd contact 5% of sales are made on the 3rd contact 10% of sales are made on the 4th contact 80% of sales are made on the 5th-12th contact Yes, you read that correctly. 4 out of 5 sales are made after the prospect has been contacted at least 5 times. So what's the best way to bring potential customers back? Easy. Put together an email follow up series. It's true. With a series of carefully crafted emails, you can persuade your one-time visitor to re-visit your website and take another look at your offer. It's an age-old selling technique. Ever got a catalog after visiting a store? Or a direct mail postcard regarding a "secret sale"? That's following up. It fans the flame of your desire and positions the merchant as the solution. And it works like gangbusters. You can do the same thing with your online customers. And here's a simple formula for following up. --Don't send your prospects right to a sales page. Send them to a squeeze page first. Offer them something of high value for free--an ebook, teleseminar audio, special report, video, whatever--in exchange for their name and email address. --After they opt-in, make sure the squeeze page immediately forwards to your sales message (while an email is automatically sent containing the link to get access to their freebie). There's about a 1-2% chance you'll convert them to customers on this first visit. No worries--that's what the follow-up series is for. --Over the next few weeks, your prospect will receive follow up emails from you. These do 2 things: they help to build a relationship between you and the prospect while also positioning your product as the solution to the specific wants/needs/desires/problems you're highlighting in each email. --Now, when they go back to the sales page, they see it a little differently than before. Because it's not a sales message--it's a SOLUTION to their problems. And the chances of you making the sale go through the roof. I've seen email follow up messages virtually explode the conversion rate of a product. Because somewhere in that series is a message that hits them straight in the gut. Might not be Email Two or Email Three...but maybe Email Four talks directly to THEM. So now they're looking at you and your product in a completely different light-as the "savior" to their particular issue. And once you've established this mindset, making the sale is practically a no-brainer. But there's a secret to crafting a follow up series that brings them running back to your sales page. And this guy is giving it up. Copywriter Jay White has spent the past several years quietly crafting emails and autoresponders for the internet marketing guru elite. And the feedback he's getting is extraordinary... Alex Mandossian calls him, "The best autoresponder copywriter I've ever seen"...Rich Schefren confesses, " I literally begged him to be my exclusive copywriter"...Jeff Walker states, " I'd like to keep him locked up as my secret weapon" Inside his Email Copy Made Easy training program, Jay reveals his step-by-step process for creating emails--from subject line to P.S.--that lure prospects to your buy buttons once again. This is the same method Jay uses when writing for his A-list clients...the same formula that has the guru crowd lined up for his services. And it can be yours today for a PITTANCE of what it's worth. See for yourself... Grab your training series right now and start pulling your valuable prospects back to your sales message. Because truth is, you're losing too many. And unless you do something soon, they're never coming back. Talk soon, Charlie Byrne ETR Associate Publisher P.S. Make sure you check this out immediately, because there's a special $100 off coupon for those who take action NOW. But it's only available for a very limited time, so don't delay on pulling the trigger or you'll risk missing out.       You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. 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