Going... going...

Dear Early to Rise Reader - It's a secret that boosted Bob Cox's income by 300% in one year... The secret that Michael Masterson used to create an eight-figure net worth... The same secret that's responsible for some of the world's biggest fortunes. This secret could be exactly what you need to get everything you want out of life. It has nothing to do with traditional investments, real estate, or even business building. You can discover exactly what this secret is... Get step-by-step guidance into applying it to your life... And you can get it for a massive 50% discount... if you act by midnight tonight. The price jumps promptly at 12:01 am. Get all the details below. Do it right now to make sure you don't miss out on this unbelievable deal. To your success, Jessica Kurrle Associate Publisher Early to Rise   Attention: If You've Ever Set a New Year's Resolution... Find Out Why You Should KILL Your 2010 Resolutions Right Now... and Why You Should NEVER Set Another New Year's Resolution. Plus: Discover the Hourglass Epiphany- the Fail-Proof Secret That Can Help Make Your Most Longed-For Dreams Come True Urgent! Available only to a select few serious readers: Two FREE Mastermind Sessions with a millionaire success expert (Value: $250 per hour) Dear Friend, Let's just get one thing clear right up front. If you dove into January with a bundle of resolutions for what you'll get done in the New Year... You're wasting your time. Don't get me wrong. I fully believe in having dreams... goals... and objectives. But setting a New Year's Resolution is the worst way to go about making them come true. Scranton University psychology professor John Norcross has studied resolutions for years. He discovered that they are practically worthless. Of the people he studied: A whopping 29% had dropped the ball on their resolutions after two weeks. 46% give up on their resolutions before a single month has passed. Half of all resolution makers admit defeat within three months.  And after six months, the Resolution Failure Rate is 64%. According to University of Minnesota professor Marti Hope Gonzales, the failure rate is much higher: By Valentine's Day, about 80 percent of New Year's resolutions have fallen by the wayside. That's why I strongly recommend that you KILL any resolutions you made going into 2010 this instant. You see... There Is Something Better - Discover This Fail-Proof Secret to Achieving Your Dreams Right Here…             You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

The Deadline Ends Tonight at 5PM!

Last Chance to Claim The Best Deal Offer Expires Forever, Today at 5:00 PM EST Sharp! Dear Early to Riser, It's been called ETR's "Greatest Wealth Giveaway Ever". But now the giveaway... is going away. You have less than 10 hours to capitalize on one of the most popular, powerful, but inexpensive wealth-building programs we've ever offered. Please don't delay any longer. This program can change your life. More money. More freedom. More fun! But again, the best deal ends today, Saturday at 5PM Eastern. Check out the details below. To your wealth, Jessica Kurrle, Associate Publisher Early to Rise ------------------------------------------------------------------------------------------ Can a 10 Cent Investment Really Make You Rich? Early To Rise Invites You to Enjoy Breakthrough Prosperity and Abundant Wealth in 2010 (Only Takes a Dime a Day)! (But Hurry - This Once-In-A-Decade Offer Expires Forever At 5:00 PM on 1/31/2010) Dear Friend, Early to Rise has established a club for wealth seekers who don't have big connections... or insider knowledge... or hundreds of thousands of dollars to throw around. We call it The Liberty Street League. And to initiate our membership campaign for 2010, we are offering new members instant access to 10 powerful ways to dramatically increase your income... 10 little-known methods for building long-term wealth... and 10 "hidden" techniques for enjoying a richer, more fulfilling life right now. And we're doing it all for an investment of just about 10 cents a day! What is it you would like to accomplish in 2010? Invest in an "undercover" profit opportunity 99 out of 100 people are not aware of - yet one that could generate more than $28,000 in just a few weeks' time? Fly around the world for practically nothing (or perhaps just jet off to the Caribbean to escape the cold winter)? Rake in a 200% return on an investment in "The Green Technology Revolution"? Collect an extra $500 by next weekend, repeatable week after week, by tapping into your hidden "home equity" - even if you don't own a house (plus, you don't have to pay this back)? Pay off your Visa or Mastercard thanks to "reclaiming" the $4,302 your family threw away on gasoline last year? (caution: a government "rebate" loophole is closing fast) Today I'd like to show how you could make all of these happen... and much more... beginning just a few minutes from now. And that's just for starters. And as a new member you will continue to get additional wealth-building ideas worth thousands of thousands of dollars coming to you every month, all for just 10 pennies a day. Let me show you a few examples of exactly what I'm talking about ... 10 Shocking New Year's "Resolutions" That Could Almost Instantly Boost Your Income by $8,125 to $42,275 Or More When you join our group for 2010, you'll be handed 10 income-boosting, under-the-radar secrets, including... READ ON TO DISCOVER THE CASH-GENERATING SECRETS           You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

The Michael Masterson Journal

Issue No. 27 - $1.91	Saturday, January 30, 2010
We got a tremendous response from readers when we ran this essay in the Michael Masterson Journal two weeks ago. It's an in-depth look at Michael's personal philosophy of wealth building. And the service he mentions, The Liberty Street League, is only available at the introductory price until 5 p.m. today. So if you missed it, check it out. And even if you read it the first time around, it's definitely worth reading again... How to Develop a Multimillionaire Mindset A man observes evergreens growing along the roadside and thinks that they look pret­ty, covered with snow. Another man sees the same trees and thinks, "These trees would look good in people's living rooms at Christmas. I wonder what they would pay for them?" The first man has an ordinary mind. The second, the mind of a natural-born moneymaker. In The Prime Movers, Edwin A. Locke provides some interesting insights into the way moneymakers think: He argues that an active, inquisitive mind is a hallmark of the successful entrepreneur. The most successful entrepreneurs in history, he says, had this sort of mind. Thomas Edison: He was a "virtual thinking machine. Almost until the day he died, his mind poured forth a torrent of ideas, and he might track as many as 60 experiments at a time in his laboratory." Steve Jobs: He bombarded people with his ideas – his investors, his board of directors, his customers, his subordinates, and his CEO. Henry Ford: "He threw himself into every detail, insisting on getting small things abso­lutely right.... But he never lost sight of the ultimate, overall objection. He had a vision of what his new car (the Model T) should look like. From all the improvisation, hard thought, and hard work came a machine that was at once the simplest and the most sophisticated au­tomobile built to date anywhere in the world." Take my friend Bernard... I have a friend, an émigré from Manchester England, who has this kind of moneymaking mind. I have known him for more than twenty years. During that time he has started at least a dozen successful companies. Every company he forms, it seems, becomes successful very quickly. He has become a wealthy man and enjoys a wealthy man's lifestyle, but his interest in making money has never waned. In that respect he is very different from me. I became wealthy by making plans and working my ass off. And once I made more than I needed I stopped paying attention to it. He made his money effortlessly. Or so it always seemed. And he continues to make money because he really enjoys the process. He makes money not just by starting successful businesses and investing in real estate (my primary vehicles) but by buying and selling exotic cars, boats, antiques and expensive watches. Every time I see him he is driving a new car. One month it's a Bentley. The next month it's a Ferrari. He buys slightly used cars and enjoys them and then turns them over for a profit. He has become an expert in barter and countertrade. He never pays full price for anything. He knows how to get the best price for everything. And he loves the game. Bernard may not have my net worth, but he's got more than enough for the rest of his life and he seems to enjoy making money much more than I do. I admire that about him. I like talking to him about all his recent deals. His excitement gets me excited. It also embarrasses me when I discover that he pays a fraction of what I pay for just about everything. What if you don't have the Mind? I have another friend, Jeff, who used to be my partner. He was making $400,000 a year when he suddenly sold his business and retired. Today he makes a living teaching Tai Chi. His income is modest, but he lives in a beautiful house, belongs to a private yacht club and takes vacations every two months. Like Bernard, Jeff enjoys his life. He works when he wants to, rests when he wants to and enjoys the best that life has to offer. Jeff's secret is that he knows how to buy the best of everything for pennies on the dollar. I am always amazed at how he and his wife can meet us in Chicago, Nicaragua or China, stay at fine hotels and do everything we do but on a budget. I'm convinced that Jeff and Bernard both have very special brains minds. Like Edison, Jobs and Ford, they think differently than I do. Raw intelligence is not the issue. These guys are smart but don't think they are any smarter than I am. And anyway, if it were a matter of intelligence, Einstein and a slew of other geniuses would have been wealthy men. I call what Bernard and Jeff have the multimillionaire's mindset. I've also called it the Rich Mind. This is the first of several essays I'll be writing on this point: how to think like a multimillionaire. And here's the goal: to discover exactly how they do what they do by figuring out how they think. If you study this and subsequent essays seriously – and implement the suggestions I'll be making – you may be able to "upgrade" your brain to one that will allow you to have the kind of life they enjoy. I'm not doing this for you. I'm doing it for myself. I've mastered one part of the equation: making money through entrepreneurship. But the other part – enjoying a multimillionaire's lifestyle on a limited budget – has so far eluded me. Some Preliminary Observations To get started, here are some observations I've made from studying my two friends and from reading about great wealth builders like Jobs and Edison and Ford. 1. A "normal" person is concerned with protecting his ego. When dealing with a problem he doesn't really understand, he pretends he understands the contributing factors and doesn't try to find out what anyone else thinks. A person with a multimillionaire mind asks questions inces­santly. He has no ego when it comes to learning. He knows that knowledge is power. 2. A "normal" person has a consumer mentality. He looks at a hot new product and thinks about how he would like to own one. A person with a multimillionaire mind has an entrepreneurial men­tality. He looks at it and thinks, "How can I produce this or something similar in my own industry?" 3. A "normal" person is wish-focused. He daydreams about making gobs of money. A person with a multimillionaire mind is reality-based. He is always analyzing his own success and the suc­cess of others and wondering how he could learn from it. 4. A "normal" person, when confronted with a challenging idea, thinks of all the reasons why it might not work. A person with a multimillionaire mind sees the potential in it and disregards the problems until he has a clear vision of how it might succeed. 5. A "normal" person resists change. A person with a multimillionaire mind embraces it. 6. A "normal" person accepts the status quo. A person with a multimillionaire mind is always looking to make things – even good things – better. 7. A "normal" person reacts. A person with a multimillionaire mind is proactive. 8. A "normal" person looks at a successful business owner and thinks, "That guy's lucky." Or "That guy's a shyster." A person with a multimillionaire mind thinks, "What's his secret?" And, "How can I do that?" Most importantly, a person with a multimillionaire's mind likes living like a multimillionaire. He doesn't shortchange himself when it comes to comfort and luxury. Rather than believing always that pain leads to gain, he thinks, "If I'm smart I can have my cake and eat it too. You can start your mental transformation by studying this list and assessing your own impulses. Be honest. Identify the habits you don't have and try to develop them. Rather than think of this process as work, think of it as fun. I've been talking about this rich mind concept for years. Everybody at ETR has had it drummed into him or her. Charlie Byrne, our senior editor and consultant, has taken a special interest in it. He's been studying my friends and other natural moneymakers for years. He's especially interested – like I am – in not just making the money, but enjoying the process. A while ago, Charlie came to us with a proposal for a new product. He wanted to create the first newsletter that explored wealth building from this particular perspective. "Most of the newsletters out there are about investing in stocks and bonds and futures and so on," he explained. "But there are so many other ways to make money. And so many ways to save money. I want to do a newsletter that's about having fun with it and living the lifestyle. HE got the inspiration when he was visiting Wall Street on a research project. Several blocks from Wall Street is another street called Liberty Street. Charlie decided to name the newsletter after that. He worked with a guy named Charles Newcastle, a bona-fide moneymaker with a multimillionaire's mind. Charles began his career as a commodity and currency Futures trader back in the 1980's. Since then, he has launched 41 successful businesses (and advised on many more). Charles has been successful in real estate, money management, collectibles, Internet ventures, software development and database marketing to name a few. But the most important thing to keep in mind is that he didn't lose one dime in the market in 2008 and 2009. Together they have been working on the concept for about six months. They beta tested the newsletter as a membership club and have been adding new benefits to it almost every week. Last month, for the first time, I had a chance to see the new working model. It was pretty exciting, I have to say. It incorporated my own ideas and many more. It's something I intend to read in the future, to upgrade my own brain. I want to be able to enjoy the fun of making money and the pleasures that go with it. And I want to be able to get all these good deals that Bernard and Jeff enjoy. I think this club will be able to help me do that. Liberty Street League will cover all sorts of moneymaking opportunities. Not just stocks and bonds and real estate, but commodities, precious metals, bonds, and other "under-the-radar" investments. But it won't be a guru-driven newsletter. Charles will be looking all over the world, starting with my friends, to find out how people are having fun making money today. I've been impressed with the contributions they have secured for the new, revamped issues. Included among the experts are none other than the likes of Doug Casey, Jim Rogers, Charles Newcastle, Marc Faber, Gary North, and Alexander Green, among many other professionals. Here's an example of what they will be offering, base on a sales letter that they are finishing up right now: How to invest in an "undercover" profit opportunity 99 out of 100 people are not aware of - yet one that could generate more than $28,000 in just a few weeks time... The "secret" method the airlines will never tell you for flying around the world for practically nothing (or perhaps just jet off to the Caribbean to escape the cold winter)... How to rake in a 200% return on an investment in "The Green Technology Revolution"... Using your hidden "home equity" to collect an extra $500 by next weekend, repeatable week after week – even if you don't own a house (plus, you don't have to pay this back)... Paying off your Visa or MasterCard thanks to "reclaiming" the $4,302 your family threw away on gasoline last year? (this government "rebate" loophole is closing fast).. How to collect $500 to $1000 in hidden home equity... An insider's guide to building massive wealth (toss away money worries if you follow this simple plan)... The safe (and fun) way to real estate profits (without owning a single property)... How "Digital Farmers" are reaping massive cash crops (without getting their hands dirty)... Buying and selling this can be a lucrative side business (and the start up costs are minimal)... Insider dope: how to profit 15% to 40% from the "Great Diamond Hoax"... How the secret of Baron Rothschild could treat you "royally" too... Invest in "The Other Side Of Gold" safely And watch your portfolio sparkle... The safest way to make 200% in the next two years From the "green" technology revolution... How to collect $1000 to $1 million from Uncle Sam... Buying cars at deep, deep discounts... Never pay in full for magazines... "Chill Weekends" that make buying overseas real estate fun and profitable... Plus they've convinced me to throw in the manuscript I've been writing on the subject...it's not exhaustive, but it does have some good ideas. Like... How to buy a car as good as a Ferrari... at one sixth the price... Easy ways to make a modest, three-bedroom home as comfortable as a king's palace... Warren Buffett's trick for creating the perfect (and ultra-productive) office environment... The secret to adding "stolen moments" of pleasure to your everyday schedule. As I said, I'm going to be joining LSL so that I can be stimulated by all these good ideas. You can do so too with a very small investment.... just ten cents a day...or you can make the change yourself by reading future articles in ETR on the subject and getting to work on changing your mental habits, as I've explained in the first part of this essay. If the newsletter interests you, check out the Liberty Street League here. And don't wait... the deadline to get in at the introductory price is today at 5 p.m. [Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at AskMichael@ETRFeedback.com.]
© 2010 Early to Rise, LLC.
NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

OUTRAGEOUS Free Book

Dear ETR Reader - For any business owner, capturing the attention of our customers and prospects is a constant concern. And it's not always easy to do. But today I have GREAT NEWS that could change how you attract customers forever... Marketing strategist Bill Glazer has arranged for you to receive a FREE copy of his #1 Best-Selling book, OUTRAGEOUS Advertising that's OUTRAGEOUSLY Successful. This book contains the perfect solution to coming up with OUTRAGEOUS marketing ideas that demand attention. Bill is also giving away three bonuses including an instant download of his most OUTRAGEOUS award-winning sales letter. Bill tells me this one letter has been used successfully in 57 business categories and counting. (I bet you could use it in your business too!) That's right, you read it correctly. Bill is offering Early to Rise readers a copy of his #1 Best-Selling book... and - aside from a nominal $4.95 shipping fee - it's absolutely FREE.   Now, you can buy his book on Amazon if you like. But when you grab it on Bill's website, he is going to donate $2.00 for every book to the charity of your choice. And all you pay is the small shipping charge! I've known of Bill's success as a marketer for a long time. He is highly-regarded in our industry for creating so many OUTRAGEOUS (and outrageously successful) advertising campaigns for his own businesses and for others. I even subscribe to Bill's Glazer-Kennedy Insider's Circle newsletter because it's jam-packed with useful marketing ideas. In Bill's new book, he has done something that's NEVER been done before... He has created a book for the 99% of business owners who are dissatisfied with the results they get from their current advertising. In this book Bill shows you: How to Apply OUTRAGEOUS Advertising to ANY Business How OUTRAGEOUS Works Online & Offline The Most POWERFUL Marketing Tool (and How to Use It) How to Harness the POWER of Testimonials How to Use PREMIUMS to Skyrocket Response How to Use Holidays in Your Advertising Dozens of Really OUTRAGEOUS Real-Life Examples (That You Can Use Right Away) If you have ever suffered from a lack of successful advertising ideas... or if your current advertising methods aren't as outrageously successful as you'd like them to be... You should grab a copy of Bill's book NOW. After all, you can't beat the price... I strongly recommend that you don't waste time "thinking about it." Bill has only agreed to give away a LIMITED number of copies of his book... and there are literally thousands of smart business owners and entrepreneurs reading this e-mail right now who are likely to INSTANTLY pounce on this special offer. Hesitate, and you could miss out on this golden opportunity. To Your Success, Jessica Kurrle Associate Publisher Early to Rise P.S. For a LIMITED TIME, Bill Glazer is giving away his #1 Best-Selling book titled: OUTRAGEOUS Advertising that's OUTRAGEOUSLY Successful. All you pay is $4.95 for shipping! I suggest you grab your copy before he removes this offer.           You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: How Do You Feel About Change?

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Issue No. 2864 - $1.00	Friday, January 29, 2010
Overcoming Your Instincts By Jason Holland How do you approach the new and different? In his essay today, Michael Masterson explains why your answer could be key to understanding (and overcoming) a huge obstacle to your success... -----------------------------------------------------Highly Recommended----------------------------------------------------- 1000s of USA Citizens Now Drawing On Hidden "Home Equity" (Better Than a Loan Since You Don't Have to Pay It Back) This entirely legal arrangement could allow you to collect $500 to $1,000 -- and repeat that over and over again. It is not the traditional "Home Equity Loan" or line of credit you may be familiar with. It's actually far better. Nearly every USA citizen over 40 can collect, at the very least, $50 to $1,500, says "Hidden Home Equity" expert Tom Herman. The Suffolk County, Virginia New Herald reports no-pay-back "Hidden Home Equity" paid out in amounts of $40,000, $350,000, even $1.5 million. Plus, you may be eligible even if you don't currently own a home. Find out all the details in this FREE special report. But hurry, this deal expires TOMORROW at 5PM! "Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights." Pauline R. Kezer How Natural Born Multimillionaires Feel About Change By Michael Masterson In the Jan. 16 issue of the Michael Masterson Journal, I said that the average person is resistant to change, whereas the natural-born multimillionaire (NBMM) embraces it. That was simplistic. In fact, most people -- intelligent or otherwise -- are resistant to change. That's because the instinct to distrust change is encoded deep in our DNA. But our reluctance to change is also a matter of logic. Change creates confusion and confusion creates extra work and extra work creates stress. And stress is both unpleasant and unhealthy. So why did I say that the average mind resists change while the mind of the multimillionaire embraces it? Let me tell you a story... Ten or 12 years ago, when half of the bestselling nonfiction books were about the Internet, some of the smartest young executives in my largest client's company came to him with a plan. They wanted to "revolutionize" the business by taking it online and changing from a direct-marketing based model to an advertising based model. He listened carefully to their proposal. He was excited about the prospects that the new medium offered and was happy that his people were brimming with ideas. But as they detailed their plan, he got a gnawing feeling in the pit of his stomach. "It's an interesting approach," he said when they finished their PowerPoint presentation. "But I don't really understand how that would be profitable." There were eight profit center managers in the room. And most of them had worked with my client long enough to know that they couldn't take his words literally. They knew that what he meant was, "That sounds like the craziest idea I've heard in a long time." But one of them did take him literally, and went about setting up an online profit center based on an advertising model. He spent millions of dollars and more than three years on it. Meanwhile, my client started an online newsletter. But it was based on the old model he knew, direct marketing -- and guess what? It gradually became a $20 million business and is, today, a core part of a $50+ million online publishing franchise. Now if I ended the story here, you might suppose that the point of it is that it is wise to resist change. Indeed, it is natural and wise to resist change, but it is dumb to refuse it. There is a big difference between resisting change and refusing it. And that difference is the difference between an average person and a NBMM. This will be clear when you hear the rest of the story... In making the comment he did, my client discouraged seven of the profit center managers who were present from moving to an advertising based model. But he did not try to dissuade the eighth one from pursuing the new idea. On the contrary, he encouraged him to try. He knew that if seven-eighths of his business stuck with what they knew, the company could sustain a loss if the new idea failed completely. Which it did. In other words, he was hedging his bets. Seven parts resisting change. One part welcoming it. That's how a NBMM thinks. Here's a follow-up story... Several years later, my client had the opportunity to buy a financial magazine published in England that was struggling at the time. Magazines are advertising based. Normally, he wouldn't be interested. But with this one, he thought he could reinvent the modern magazine. So, against all odds, he bought the publication and reinvented it by creating an online feeder to it and using direct-marketing techniques to sell backend products. The result? Five years later, it is the most successful financial magazine in London. Those two stories are a good illustration of what I'm trying to explain today: the difference between how change affects an average person and how it affects a NBMM. It's not that the NBMM is NOT resistant to change. It's that he is willing to embrace it when he sees the benefit in doing so. But there's another thing. The NBMM doesn't jump at every opportunity he sees. He doesn't automatically embrace change just because it might offer him a benefit. No. The NBMM is more practical than that. His chances of benefitting have to be good. In my client's case, he was willing to take a chance on the idea of an advertising based online business, but only if seven out of eight of his profit center managers were doing things the traditional way. Seven out of eight is about 85 percent. In other words, he was willing to risk only 15 percent of his resources on this new idea. What are the payoffs for the NBMM? There are two: money and ego gratification. This is an important point. NBMMs are not completely or even deeply motivated by money. The real payoff for them is the feeling of accomplishment they get when they do something new and prove to the world that they have what it takes to be successful. Most successful people will not admit to that, but it's true. So now, let's get back to what I said about the average person being resistant to change, while the NBMM embraces it. And let's try to say something less simplistic and more useful about the way a NBMM thinks... The average person resists change completely because all it represents to him is extra work and stress. But the NBMM sees through the stress and work to the potential reward at the end: a financial and emotional bonanza. Examples of people and companies and industries that resisted change and lost are too numerous to mention. Detroit automakers are the most obvious example. But it has also been the story (and the fate) of book publishers and newspapers and magazines -- with the notable exception of The Wall Street Journal and The New York Times, both of which made an intelligent, well-calculated move to the Internet when the opportunity presented itself. That is the key to thinking like a NBMM. You have to know when to resist change and when to welcome it. For me, it's a matter of how far away you are willing to go from what you know. The average person doesn't want to go any further than he is forced to go. The would-be entrepreneur is willing to go far afield -- to try things he knows nothing about. But the NBMM goes only one step further than he can see. I call it the one-step-removed principle. Here's what I say about it in my book Ready, Fire, Aim: "When developing new products, you don't want to make the mistake of investing in something that is two or more steps away from what you know how to do. "That's because your chances of success decrease geometrically with each step. Take one step, and you are fine. Two steps, and you are on thin ice. Three steps, and you are up to your neck in very cold water. "There are simply too many things you don't know about it... too many inside secrets that are blocked from your view. "It is possible, of course, to succeed with a product that is wildly different from one you're selling now. It's just highly unlikely. Successful entrepreneurs take calculated risks -- i.e., they act only when their calculations suggest they have a good chance of winning." To think like a NBMM, you have to trust your instinct against change -- but you must also train yourself to see change as having the potential for financial and emotional gratification. You have to be able to calculate the odds of achieving the goal and calculate the financial payoff. And you have to be able to imagine how good you'll feel when all the naysayers (and there are always more naysayers than supporters) have to eat humble pie. As Robert Ringer put it in his book Action! Nothing Happens Until Something Moves: "No one can foresee every problem and know, in advance, how to resolve it. The reality is all start-ups are dysfunctional.... If you're waiting for everything to be just right before taking action, you are in possession of a foolproof excuse for failure. Don't fear change; embrace it as one of the most exciting aspects of life." I have just completed a 203-page book on change. It was written specifically from this perspective: What does it take to change yourself from an average person to a NBMM? The book provides a blueprint for master planning your new life. It tells you exactly how you can go from where you are now to where you want to be. None of it is bravado or hype. It is all based on my own experiences and the experiences of NBMMs I've worked with. If you'd like to know how to get a free copy of this book, go here. -----------------------------------------------------Highly Recommended ----------------------------------------------------- Got It All? - You're grateful for what you have in life... but you still want more, right? More success. The ability to provide your family with financial freedom. And you really want to enjoy retirement. An early retirement at that. But how are you going to get there? Do you have a plan? Bob Cox does... Drop Fat Fast Just by Walking and Resting By Dr. Al Sears, MD When Terri came to my office, she was so overweight and out of shape she could barely get out of bed. It took her hours to run basic errands, even grocery shopping. Hauling all that extra weight around made life difficult. So we tried a new approach to exercise. She walked for 45 seconds and then stopped. She rested and then did it again. That's it. Then we added the progressive element. After her first week of walking for 45 seconds followed by rest, we slowly increased the challenge. In just 4 months, she lost 45 pounds. Today, Terri has dropped over 68 pounds and she's still going. Did you ever think you could lose 45 pounds by walking for 45 seconds? When I tell people this story, they're shocked. But I have Terri's progress recorded from the very beginning. This new approach worked for Terri... and it can work for you, too. If you want to get a taste of it, here are three simple steps you can take to get started right now: 1. Find an exertion level. Push yourself until you're breathing heavily, until you're at a level where you feel it would be hard to carry on a conversation. You can do this by running, biking, on a machine at the gym, etc. 2. Stop and recover (dynamic rest). Now measure your heart rate. You can do that with a heart rate monitor or by finding your pulse. When you feel your heart beating, count the number of beats for six seconds and multiply by 10. That's your pulse rate. 3. Record your progress. How long did it take you to reach a high level of exertion? How long did it take you to recover? What was your heart rate? Write it down. [Ed. Note: Dr. Sears is a practicing physician and the author of PACE: The 12-Minute Fitness Revolution. He is also a nutritional expert, a fitness expert, and is certified by the American Board of Anti-Aging Medicine. One of Dr. Sears's patients, Rik Pavlescak, was able to lose 48 pounds of fat and build 24 pounds of new muscle after just three months on the PACE program. Find out how Rik (and dozens of other people like him) did it here.] "Marc's article resonated with my dreams." "In spite of all the pitfalls I've endured, my next step is to take 'action,' just as Marc Charles mentioned in his article. His article was encouraging and full of great ideas and advice for anyone with the determination to create a residual or passive income, particularly in tough times. Real advice for those short on money and ways to turn this around... put a stop to money worries... start living life the way it was meant to be. "Marc's article resonated with my dreams and goals for the year. "Thanks so much!" Darlene -----------------------------------------------------Highly Recommended----------------------------------------------------- Recover $4,302 With Shocking Gas "Rebate" Plan The average U.S. household threw away $4,302 on gasoline in 2008 alone. But a handful of people have discovered a way to make back every penny they spent. They are collecting checks from a little-known govern­ment authorized "gas rebate" program. And they'll contin­ue receiving payments until 2011. These checks are de­posited directly into their accounts... every month. Find out more about this, and dozens of other wealth building opportunities, here... The Language Perfectionist: Are You Intrigued? By Don Hauptman While reading the business pages of a newspaper recently, this lead caught my attention: "Next Jump may well be the most intriguing Internet business that you've never heard of...." No, I don't follow high-tech stocks for investment purposes. What, er... intrigued me about this sentence was the word intriguing. Is it correct? Language stickler Theodore M. Bernstein, in his classic usage guide The Careful Writer, is adamantly negative: "This is a use that is best avoided... Intrigue has become a fuzzy, all-purpose word to express meanings for which there are already perfectly good, precise words such as mystify, enchant, interest, pique, and excite." Although I usually agree with Bernstein, I tend to be liberal and tolerant on this particular issue. Since his book was published in 1965, the word's meaning has become more flexible. Consider these examples: "Mechanical museum intrigues York County newcomers." "One of the oldest carved stones ever found in the Highlands of Scotland has given experts an intriguing mystery to solve." "If Glee intrigues you, get ready for singing detectives." Although intrigue once properly referred only to illicit love affairs, secret spy plots, conspiracies, and other such machinations, it's acceptable today as an alternative to fascinate and the other synonyms Bernstein lists. Moreover, it can sometimes be the best choice for the context, creating a vivid image that other words fail to convey. [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.] We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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Copyright © 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: The Three Piles of Advertising

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Issue No. 2863 - $1.00	Thursday, January 28, 2010
No Doesn't Always Mean No By Jason Holland Direct marketing is driven by tangible, measurable results. And a natural extension of that is to divide prospects into those who respond to an offer (buy a product or sign up for a newsletter) and those who don't. The responders are sent even more promotions. In his essay today, Bill Glazer highlights a third group of prospects. And if you hit them with the right message... they could represent a significant new revenue stream for your business. -----------------------------------------------------Highly Recommended----------------------------------------------------- Invest in "the Other Side of Gold" Over the past eight years, gold has become one of the world's best-performing asset classes. Many "experts" these days suggest getting on board this gravy train via gold futures contracts, gold-backed CDs, rare coins, and even mining stocks. But the "goldbugs" in ETR's Liberty Street League have a little-known technique that's even better. This investment is super-liquid. You can buy and sell it almost instantly, anywhere in the world, and the transaction fees you pay are a fraction of those for other investments. Find out more here... "Opportunities multiply as they are seized." Sun Tzu The Three Possible Responses to ALL Your Advertising By Bill Glazer Most of your advertising won't find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you must understand a basic concept: People divide all the advertising they see into three categories. The easiest way to explain what I mean is to ask you to visualize three piles of mail. Call them the YES pile, the MAYBE pile, and the NO pile. The YES pile is what you have to look at immediately. If, for instance, you are waiting for the results of a medical test, those results would be in the YES pile. Same thing for your child's report card. The MAYBE pile is mail that you think you might be interested in, but you're not sure. So you set it aside for later. The NO pile is mail that you have absolutely no interest in at all. Most marketers think their advertising can fall into only two of those piles... either YES or NO. But the truth is that much of our advertising can fall into the MAYBE pile as well. Unfortunately, the MAYBE pile is often overlooked by marketers. And it costs them a bunch of money. Not me. I don't overlook it. In fact, I use it to my advantage. Yes or No -- or Maybe Later Advertising that falls into the YES pile includes information that your prospect wants and needs. He can't ignore it. He feels compelled to look at it. Advertising that falls into the NO pile is the exact opposite. As soon as your prospect sees it, he knows he is not interested. If, for instance, he recently had new gutters installed, he is not going to be at all interested in an advertisement for gutters. However, your prospect's decisions are not always unequivocal. Sometimes no doesn't mean no. It just may not mean yes. It may mean "Let me think about it." OR "I need more information before I can make a decision." In other words, it may mean "Maybe Later." And though you don't make the sale with either a "No" or a "Maybe Later" response to your offer, there is a huge difference between the two. Because a "Maybe Later" represents an opportunity to make the sale. Of course, this means first recognizing the possibility of "Maybe Later" as a response. And that's a challenge for any marketer who doesn't understand the basic psychology of a customer -- EVERY customer: They are afraid of being sold. So what smart marketers do is include, in every one of their ads, a way for "Maybe Later" prospects to become "NOW" customers. This is done by giving them a way to receive more information... without making them feel obligated to buy. For example, you can provide them with: A website where they can go for more information about your offer and company An 800 number to call for a pre-recorded message with more information about your offer and company An 800 number to call in order to speak to a "live" human being and get more information about your offer and company An invitation to attend a tele-seminar or webinar where they can get more information about your offer and company Are you getting the idea? All four of the above possibilities (and there are lots more) give prospects a way to receive more information about your offer and company so they can decide whether or not to do business with you. When the clients I work with include options for their "Maybe Later" prospects to receive more information, it often doubles their response rate. (And it can make the difference between a winning ad and a losing one.) REMEMBER... as I said, everyone is afraid of being sold. And though there's a good chance that a prospect who's interested in your offer will act impulsively and immediately, the first impression you make on him is not your only chance to motivate him to buy. Just by understanding that the "Maybe Later" pile even exists is a start toward figuring out what to do with it. Once you realize that you can move people from the "Maybe Later" pile to the "Yes" pile, you can discover amazing ways to leverage your position. By simply not ignoring this option, you are ahead of 90 percent of all marketers who think only in terms of "Yes" and "No." [Ed. Note: Bill Glazer is one of the top marketing strategists in the world. Together with the legendary Dan Kennedy, he provides money-making advice to hundreds of thousands of entrepreneurs and business owners in every imaginable category. Bill has the unique ability to combine proven and effective direct-response marketing strategies with OUTRAGEOUS advertising that cuts through the clutter, gets noticed, and gets results. OUTRAGEOUSLY successful results.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- No Silver Spoons Here - Success mentor Bob Cox knows first hand that hard work trumps talent. He helped four men go from rags to riches. Each of them became a billionaire, thanks to their work ethic. They also had an attitude, a mindset, that drove them to succeed. It's something you can learn. Why not let Bob help you... The German Secret to Olympic Gold By Dr. Al Sears, MD Back in the 1930s, two Germans -- a doctor and a track coach -- came up with a breakthrough in fitness. They were the first to figure out that doing a short burst of activity followed by rest is the best way to exercise... and burn fat fast. Using the training technique they invented, athletes sprinted 200 meters and rested for a short time. Then they did it again. A 200-meter sprint followed by a short period of rest. And again. Their students broke world record after world record. Roger Bannister, for example, the first man to run the mile in under four minutes, used this workout. It's called high-intensity interval training. But here's the deal... Few people are conditioned enough to do it. Think about the workout those athletes did. Could you sprint the length of two football fields and be ready to do it again after a 90-second break? Probably not. I have a better way. It's accessible to everybody. No matter what your fitness level, you can burn fat in minutes a day. My secret is progressivity. You don't have to start with a high-intensity workout. The idea is to work your way up. You just have to tax yourself a little bit more as it becomes easier. One of my surprising discoveries is that you can get the benefits of high-intensity training, regardless of the level you start at. What this means is that you can bulletproof your heart, expand your lung capacity, and drop a ton of weight by making small, incremental changes. To get started, pick an activity that you like to do. It just needs to be something that will give your heart and lungs a bit of a challenge. (I like bicycling and swimming.) Your initial workouts will depend on your current level of fitness. Here are some guidelines: Do a light warm-up and stretch before each exercise session. Start with 20 minutes every other day. Start easy and increase gradually. As you get into better shape, increase the intensity of the exercise. Begin breaking those 20 minutes of exercise into shorter "mini-intervals" of exercise and rest. Use briefer and briefer intervals. This allows you to easily and gradually increase the intensity. Follow each 20-minute period of exertion with a light activity "cool down" for a couple of minutes. (This has been shown to reduce muscle soreness after exercise.) As it gets easier, focus on increasing the intensity. In other words, as your body adapts, step it up a notch. You shouldn't feel lightheaded. Slightly winded and panting is what you're aiming for. [Ed. Note: Dr. Sears is a practicing physician, as well as a fitness, nutritional, and board-certified anti-aging medicine expert. In the new edition of his book PACE: The 12-Minute Fitness Revolution,you'll learnpractical solutions for building heart strength, renewing your energy, and burning fat (while gaining muscle) faster than with conventional exercise techniques. Aerobics and cardio are dead, says Dr. Sears. In one study conducted by Dr. Sears's Wellness Research Foundation, identical twins, with nearly identical weight and body fat, were put on separate exercise programs. The twin following PACE lost 18 pounds of fat and added 9 pounds of pure muscle. The other twin, who followed a traditional cardio-heavy exercise program, lost only 8 pounds of fat. And she lost 2 pounds of muscle. To see this study, as well as dozens of other case studies, and to learn how PACE can help you, check out Dr. Sears's book now.] "There is hope for the future." "I just wanted to add my thanks for Mr. Masterson's essay about his formative years and being called an underachiever. I printed the article for my 13-year-old son, who is also an underachiever. He was amazed that someone so successful had started life with C's. "I think he just assumed that all successful people are just born that way and that all of their achievements came naturally, without much effort. The article was a reminder to us that no matter what has transpired in the past, there is hope for the future as long as we are willing to pay the personal price of dedication and hard work. "Thanks again!" Lauren Williams Pittsburgh, PA -----------------------------------------------------Highly Recommended----------------------------------------------------- Having Trouble Getting Motivated? - It happens to the best of us. But if procrastination becomes a habit -- you're doomed! Let success mentor Bob Cox share with you his strategies for avoiding this pitfall. And that's just a small taste of the techniques he's got on offer in his Epiphany Alliance program. Check it out now. The deadline to get in at the introductory price is coming up very soon... Today's Words That Work: Unequivocal Unequivocal (un-ih-KWIV-uh-kul) means having only one possible meaning or interpretation. Example (as used by Bill Glazer today): "Your prospect's decisions are not always unequivocal. Sometimes no doesn't mean no. It just may not mean yes. It may mean 'Let me think about it.' OR 'I need more information before I can make a decision.'" We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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Copyright © 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

Goldman Sachs, Morgan Stanley, and JP Morgan are set to hand out $29.7 billion in bonuses

Dear Early to Riser, Good morning! Goldman Sachs, Morgan Stanley, and JP Morgan are set to hand out $29.7 billion in bonuses, reports Bloomberg. That's an average of $250,400 per employee. Meanwhile, millions of US citizens struggle to make ends meet as the so-called "recovery" sputters and stalls. It's no wonder that in just the past few months, literally thousands of your fellow Early to Risers have said "Enough!" to the crooked fat cats of Wall Street. They're banding together and heading "Off Wall Street"... to reclaim their financial freedom... and to regain the prosperity Americans once enjoyed. Today you can join this movement towards liberty in one of the most popular, powerful, but inexpensive wealth-building programs we've ever offered. But do hurry. The special welcome deal we have for you expires soon. Details below. To your wealth, Jessica Kurrle, Associate Publisher Early to Rise ------------------------------------------------------------------------------------------ Can a 10 Cent Investment Really Make You Rich? Early To Rise Invites You to Enjoy Breakthrough Prosperity and Abundant Wealth in 2010 (Only Takes a Dime a Day)! (But Hurry - This Once-In-A-Decade Offer Expires Forever At 5:00 PM on 1/31/2010) Dear Friend, Early to Rise has established a club for wealth seekers who don't have big connections... or insider knowledge... or hundreds of thousands of dollars to throw around. We call it The Liberty Street League. And to initiate our membership campaign for 2010, we are offering new members instant access to 10 powerful ways to dramatically increase your income... 10 little-known methods for building long-term wealth... and 10 "hidden" techniques for enjoying a richer, more fulfilling life right now. And we're doing it all for an investment of just about 10 cents a day! What is it you would like to accomplish in 2010? Invest in an "undercover" profit opportunity 99 out of 100 people are not aware of - yet one that could generate more than $28,000 in just a few weeks' time? Fly around the world for practically nothing (or perhaps just jet off to the Caribbean to escape the cold winter)? Rake in a 200% return on an investment in "The Green Technology Revolution"? Collect an extra $500 by next weekend, repeatable week after week, by tapping into your hidden "home equity" - even if you don't own a house (plus, you don't have to pay this back)? Pay off your Visa or Mastercard thanks to "reclaiming" the $4,302 your family threw away on gasoline last year? (caution: a government "rebate" loophole is closing fast) Today I'd like to show how you could make all of these happen... and much more... beginning just a few minutes from now. And that's just for starters. And as a new member you will continue to get additional wealth-building ideas worth thousands of thousands of dollars coming to you every month, all for just 10 pennies a day. Let me show you a few examples of exactly what I'm talking about ... 10 Shocking New Year's "Resolutions" That Could Almost Instantly Boost Your Income by $8,125 to $42,275 Or More When you join our group for 2010, you'll be handed 10 income-boosting, under-the-radar secrets, including... READ ON TO DISCOVER THE CASH-GENERATING SECRETS           You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482