Dear ETR Reader, But what I don't get is this ... how is it possible that some companies are actually thriving right now - and growing by leaps and bounds? Take Clayton Makepeace, for example. He says he just had his most profitable year EVER. Okay, this guy's been in the direct marketing business for 37 years, creating promotions that have generated almost $1.5 billion in sales for his clients - so I can see him having a good year no matter what the economy is doing. But his best year EVER? How did he pull it off? The way Clayton explains it is this ... Every marketing campaign has three major components: The list, the strategy and the sales copy. Some companies have great sales copy, but lousy strategy. Others have just the opposite. Either way, they're leaving a pile of potential sales on the table. But Clayton has a marketing model that marries great copywriting principles with proven strategies - and it generates sales like gangbusters. Better yet, it works with any kind of business - yes, even with YOUR business. Michael Masterson had the opportunity to see Clayton present his strategy at ETR's Info Marketing Bootcamp last November - and he was impressed ...
The good news is ... Clayton has agreed to show you how he does it in a live online event on Thursday, January 28th at 12 pm EST. He's calling it the Makepeace Stimulus Plan for 2010! You'll discover ...
Registration is quick and easy. And get this ... the event costs you nothing. Yes, Clayton's giving away the marketing model that makes his clients tens of millions of dollars. Crazy? Maybe. But if I were you, I'd get in on this as quickly as I could. Click here to register now. Sincerely,
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Friday, January 22, 2010
Why some companies thrive in bad times...
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