The Best Way for Salespeople to Handle Incoming Calls
By Michael Masterson
If you're in sales, your job requires you to be available to your customers all the time. So you can't follow my advice to handle e-mail and return phone calls only once or twice a day. Here's what I recommend you do: Take customer calls when they come in. But don't interrupt a meeting with one customer to speak with another. Instead, let your answering machine say the regular stuff. Then add this: "Please leave a brief, detailed message and I will get back to you as soon as possible -- no later than [insert a specific time] today. If this is an emergency, please call my cellphone at [insert your number]." You can do pretty much the same thing with e-mail by using auto-respond and instant-messaging technology. The idea is to make every customer feel important. To give him -- and make him feel that he is getting -- your complete attention. -----------------------------------------------------Highly Recommended ----------------------------------------------------- So Where Do You Invest Your Money? - Traditional investments are a bit unpredictable these days. If you haven't noticed... But certain "off the Street" investments are booming. Why? They make money whether the market goes up or down. Find out more about them here.
"Action to be effective must be directed to clearly conceived ends." Jawaharlal Nehru The Little Bang Success Technique
By Bob Cox
According to the "Big Bang Theory," the universe was created by a sudden, massive explosion. And many people approach goal setting the same way. They set an ambitious goal and expect it to come to fruition immediately. But that's not realistic (even if you have the next Big Idea). After all, the universe itself was not born fully formed. It continues to expand and develop, issuing "background noise" -- a cosmic message -- that scientists receive from every part of the sky. I believe in breaking the Big Bang down into workable, day-to-day actions to achieve your goals. I call it The Little Bang Success Technique, because it is the small, consistent steps you take toward a goal that bring about results. And there is no need to wait for everything to be in alignment before you take action. It is better to prepare, get started, moderate, modify, and keep going until you're where you want to be. Formulating a goal gives you direction. But once you commit to a goal, the process of doing is paramount. Early to Rise is a perfect example of The Little Bang Success Technique. ETR began as a series of e-mail messages sent by Michael Masterson to a few executives 10 years ago. These messages were meant to inspire those executives and spur them into action.
Initially there was no intention to bring ETR to a wider audience or make it a commercial venture. Michael Masterson would wake up each day with "one idea, big or small, that some less-experienced but equally ambitious person might find useful in some way."
He began spreading his unique "cosmic message" in an ever-expanding, consistent manner. (As I said, that's the foundation of The Little Bang Success Technique.)
ETR started with a staff of four, and grew to 35. It started with a single writer (Michael Masterson) and grew to include a host of regulars. It started with e-mailed "lessons" to executives and became an information-filled e-newsletter with 450,000+ readers.
Thousands of articles, product sales, membership programs, and many well-attended conferences later... ETR continues to push forward. It is a multimillion-dollar direct-marketing-based publishing business that started with a "Little Bang" (e-mails to a small group of executives encouraging them to take action).
ETR's cosmic message is now heard around the world. SUCCESS can be thought of as the ability to:
S - Sense
U - Unlimited
C - Chances
C - Coming
E - Every
S - Single
S - Second The dim sound of success you may be hearing only in the distance will become stronger as you move toward to it. So in this moment, at this very second, initiate The Little Bang Success Technique. By expanding your personal "universe" consistently, one step at a time, you will achieve your goals. One kind word or a single thoughtful action keeps your positive energy expanding. One good deed or a single objective reached keeps your productive energy expanding. One idea or one single opportunity seized keeps you expanding your personal "universe" -- broadcasting your "cosmic message" for the entire world to hear! [Ed. Note: You can change your life and accomplish all your goals with simple strategies like Bob's Little Bang Success Technique. For dozens more ways to turn your dreams into reality -- plus tons of goal-setting tools and motivation to get going -- sign up for ETR's Epiphany Alliance program. Learn more here.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- Got It All? - You're grateful for what you have in life... but you still want more, right? More success. The ability to provide your family with financial freedom. And you really want to enjoy retirement. An early retirement, at that. But how are you going to get there? Do you have a plan? Bob Cox does...
Latest News -
Did you miss out on the launch of the Internet Money Club Class of 2010? You're not alone. We sold out over the holidays... and were deluged by messages and voicemails from ETR readers clamoring to get in. There are no spots left -- but there could be cancellations. If there are, we'll let you know right away. So keep an eye out for an announcement.
"As a business owner for many years, your regular marketing tips have helped greatly. The continual focus on testing and always looking for more effective marketing pieces has provided an excellent reminder to never get complacent.
"Thanks for the excellent toolbox."
SH
-----------------------------------------------------Highly Recommended----------------------------------------------------- Why You Don't Need to Be an Author to Have a Bestselling Book A Florida martial arts expert "found" a dusty old book. Then he turned it into estimated sales of over $20,000 in one month. With another book, he's pulled in over $332,250. A 30-something Internet marketer used the same formula to dig up his own bestseller. The little-known art book he found made $19,453 in just 3 weeks. These books weren't first editions. They weren't famous. They weren't wildly popular. Best of all? These hidden treasure troves don't have to cost you a penny. You could unearth the next bestseller. Find out how right here.
Today's Words That Work: Fruition Fruition (froo-ISH-un) -- from the Latin for "enjoyment" -- is the attainment of something desired or worked for. Example (as used by Bob Cox today): "[Many people] set an ambitious goal and then expect it to come to fruition immediately."
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