| To ensure that you never miss an issue, please whitelist our email. |
If you would like to unsubscribe, please click here.
|Monday October 18, 2010|
Charles R. Swindoll
How to Grow (Very) Rich in Tough Economic Times
Let's say you own a business and you're trying to decide what kinds of products you should be developing. Or, you're a copywriter trying to select the clients and projects most likely to make you a bundle over the next year or so.
Right off the bat, you know it isn't going to be easy. Just take a look around...
The U.S. economy has ground to a standstill and the stock market is stuck in quicksand.
The credit markets have dried up and even our largest banks are teetering on the brink of disaster.
The equity in your home -- most people's #1 source of savings and wealth -- is dwindling by the day. And despite the steady stream of pro-dollar B.S. flowing from the Fed, the value of your money is tanking, too.
The number of unemployed Americans is heading toward Depression-era levels, and personal and corporate bankruptcies are setting all-time record highs with each passing month.
Gasoline, natural gas, and electricity prices are sky-high and roaring higher, and every trip to the grocery store costs you more than the last one did.
Consumer confidence is cratering... prospects and customers are curtailing discretionary purchases and beginning to watch every penny as if it were their last... and retail sales at all but discount stores are plunging.
And if all that isn't enough cause for concern, the president continues to pitch tax and regulatory disasters, plus health care and other spending schemes that have proven historically to be recipes for financial catastrophe.
Sorry, Boobalah, but them's the cards you've been dealt.
What's that you say? "This article isn't for me. I'm not in the U.S. I live in one of the hundreds of other countries on the Early to Rise subscription list."
Uh -- sorry to break it to you, my foreign friend, but with America on the ropes... with Eurozone economies slowing, stock markets softening, and inflation rising... and with Asian nations fighting their own inflation demons and Pacific Rim stocks swooning as much as 60 percent so far this year... these ain't exactly high times for you, either.
So -- given the fact that we're all marketers here -- what do you do to make max money these days?
What kinds of products should businesses be launching?
Answer that one question and you stand an excellent chance of getting through this with a stronger business and greater wealth than you have now. Get it wrong, and you'd better learn to love eating beans three times a day.
That question has been at the top of my mind lately. Maybe my thoughts could help you.
Right now, for example, I see five big areas of opportunity for entrepreneurs, business owners, and marketing folk...
Products and services, for example, that...
Improve gas mileage, help reduce the number of miles we need to drive each week, shrink utility bills, ease the pain we're feeling at the grocery store check-out counter, and, of course, minimize our taxes and insurance premiums.
Reduce what we pay for education or to care for aging parents... minimize medical or legal bills... allow us to buy the best for the same or less than we're paying now for second- or third-best.
Help older people live better on a fixed income, guiding them to higher-yielding investments, getting more out of Social Security and Medicare, and making every dollar go farther.
Help businesses reduce costs and also find new operating efficiencies that improve productivity and shore up their bottom lines.
Products and services that help prospects...
Augment income or replace a lost job: work-at-home opportunities... entrepreneurial and home-based businesses... online business opportunities... multi-level marketing opportunities... investment courses, software, and products designed to do well in a stagflationary environment... anything that helps employed people get a raise or helps jobless folks find an employer.
Survive and thrive in a troubled real estate market: to sell a home or limit the financial damage that comes with foreclosure... or to profit as home foreclosures mount and home prices continue to plunge...
Harness the profit potential of excess debt: debt collection services, products to help consumers fend off debt collectors, credit counseling/debt reduction services and bankruptcy help spring to mind...
Sell more products for less: anything that helps companies increase sales revenues and reduce costs, thus increasing ROI, profits, and market share.
Did you know that the entire global make-up industry was founded during the Great Depression?
It's true! When money's tight and jobs are hanging by a thread, inexpensive products that offer us a sense of normalcy... help us connect emotionally with "the good old days"... boost our self-esteem or hope... give us pleasure or a few moments of respite from worry and want... tend to sell like hotcakes.
You won't see Warren Buffet, Bill Gates, or Al Gore in a breadline anytime soon. High-net-worth folks have money to burn even in tough times.
So, even in tough times, being in the business of selling things to the super-rich can be very, very profitable. The rich and filthy rich will still be spending good money on fashion, jewelry, antiques, art, travel, high-end estates, exotic cars, yachts, private jets, and more.
No matter how tough things get, we still fall in love, have sex, have babies. We all still have to eat and drink... still have medical needs... and, of course, we all, eventually, unfortunately, still croak -- and products that help us do these things well and cheaply tend to be stagflation-proof.
What have I left out? Probably a ton of stuff!
So chime in. Let's hear your ideas for growing rich no matter what happens next in the economy: AskETR@ETRFeedback.com.
[Ed. Note: Secrets like these have helped Clayton Makepeace's clients attract more than 3 million new customers and rake in more than $1 BILLION in direct-mail and Internet sales... Now, it's YOUR turn to put them to work!
Instantly download 211 BIG pages of practical, nitty-gritty tips, tricks, and tactics, including 177 proven business-building secrets that have at least QUADRUPLED profits for Clayton's clients for almost 40 years... along with THREE FREE additional power-packed bonuses worth $227... all for the ridiculously low price of just $39.50!
You'll get tested techniques for attracting hundreds, even thousands, more new customers. And proven strategies that make customers come back to you over and over again -- eager to spend more with you each time...
"Great article. I've printed a copy to give to my 20-year-old grandson. The grandson that buys $20-$30 T-shirts, $100+ basketball shoes, $100+ replica basketball jerseys of famous players, and, of course, the $35 shaving razor that a famous baseball player uses. The grandson that drives a 1998 Chevy Malibu (that I pay $187 a month for). The grandson who put a $650 sound system into that same car. The grandson who talks about going to college someday. The same grandson that delivers pizzas for a living. Now if I can just get him to read it."
Today's Words That Work: Curtail
To Curtail(ker-TALE) -- from the French for "to cut" -- is to abridge, reduce, or diminish.
Example (as used by Clayton Makepeace today): "Consumer confidence is cratering... prospects and customers are curtailing discretionary purchases and beginning to watch every penny as if it were their last... and retail sales at all but discount stores are plunging."
|Whitelist Our Email | Click Here to Unsubscribe | Customer Service|
We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
Copyright © 2010 Early to Rise, LLC.
NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.
Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.
Order Processing Center