Thursday, November 11, 2010

Getting and Keeping Customers

To ensure that you never miss an issue, please whitelist our email.
If you would like to unsubscribe, please click here.
Early to Rise
Issue No. 3128 - $1.00 Home Archives Contact Us Privacy Policy
Thursday November 11, 2010

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

Sam Walton

Getting and Keeping Customers
By Perry Marshall

Your existing customers are the number one asset you have. Here's a story about a company that never figured that out: my first Internet service provider.

An Internet Business Tale of Woe

The Internet service provider I had for my website did a very nice job of Web hosting for a long time. I never had to think about it, because the site always worked the way it was supposed to. But they started to have problems, and my entire website went down several times for two or three days.

I talked to my account rep, who apologized for the inconvenience and said he would help. But the problems didn't go away, so I decided to go above him. I sent the president some very irate e-mails. The only response: a voice mail from the same account rep, who again offered to help.

Meanwhile, I started getting direct-mail pieces from the company, inviting me to use their Web hosting services. Clearly, whoever sent those pieces did not know I was already an unhappy customer.

That infuriated me. I finally called the company, closed my account, and dealt with the hassle of switching to a new ISP.

Still, the direct-mail pieces kept coming. (And, by the way, they guaranteed "99.9% uptime" -- which, based on my experience, was a blatant lie.)

Not only that but, though I'd closed my account, they continued to try to draft my credit card for $50 per month. It took more e-mails and phone calls to straighten that out! And I still get mail from them every few months.

Every time I see something from them in my inbox, it makes me mad. And I swear I will never, ever do business with them again.

Now here's a company with good (though somewhat dishonest) advertising that doesn't know how to keep a customer happy. They only know how to replace angry customers with ignorant ones.

Very, very dumb. And very expensive. Clearly, it would cost them a lot less money to do a good job for their existing customers than to acquire new ones, set them up, give them Web addresses and passwords, and transfer their files.

What You Get in Regular ETR... Plus a Whole Lot More

There used to be only two ways to get wealth-building ideas directly from Michael Masterson:

  • Pay his $1million consulting fee.
  • Or be one of his family members, close friends, or business associates.

As you can imagine, getting access to Michael's wealth secrets, strategies, and insights was next to impossible... until now.

Because for a limited time only...

You can get access for just $5 a month.

And here's the best part: There's no catch. No hidden fees. No strings attached of any kind.

Don't Let This Happen to You

You can't afford to lose a customer, especially over incompetence and apathy.

Common sense should tell you how to treat your customers -- but it's still worth saying here. Take good care of them. Maintain a personal relationship with them. If you do a bad job of this, the best marketing in the world won't keep you in business.

And in your rush to get new customers, don't forget that most of your existing customers are unaware of your entire range of products and services. Old customers can be new customers too. So make sure you keep them up to date on your whole sales story.

[Ed. Note: Perry Marshall was just one of a dozen+ experts at this year's Info-Marketing Bootcamp, the conference we hold every November.

As we do every year, we invited the top Internet marketing experts and business builders to help us "pull back the curtain" on how to create a life-changing Internet business. And even if you couldn't make it this year, you can still watch every single presentation... at a fraction of the price attendees paid. Just go here to find out more.]

And check out Perry's free e-mail course, "9 Great Lies of Sales and Marketing," where he takes on some of the most beloved "sacred cows" in sales and marketing.]

Click Your Way to Profits...

How many clicks of the mouse would it take to make $500... $1,000... $10,000+?

Not as many as you think.

We've developed a simple blueprint you can follow that could have you generating your first easy profits within a few short weeks.

And all you have to do is watch... and follow along.

ETR Reader Buck Rizvi did it. So did ETR Readers Julie Broad and Richard Mix.

Find out how YOU can be next...

"Nothing but powerful idea after powerful idea."

"It was the most exciting conference I have been to... ever. It opened up so many incredible ideas for me. The content was the richest I have ever seen -- nothing but powerful idea after powerful idea, moment after moment. One of the most worthwhile things I have ever done."

Paul Good


The Language Perfectionist: Redundancies Repeated, Yet Again
By Don Hauptman

At a conference I attended recently, a speaker referred to "the little homunculus in the brain." The word homunculus is Latin for "little man," so the word little is redundant.

I've written about redundancies several times in this column. But the error is so common that another report is probably not, er... redundant. Here are a few examples I found recently in newspapers and magazines:

  • "These office workers did not want their children regressing back to the working class...." (The word regress contains re-, meaning back.)

  • "[Mercedes-Benz Fashion Week is] set to expand throughout the entire Lincoln Center complex when it begins its stay there on Sept. 9." (Because throughout implies entire, the latter word should be deleted.)

  • Preceding a list of new iPhone features: "Positive Improvements." (Is there any other kind?)

  • "We were struggling with how to do this, since our work is mostly 95 percent observational...." (No comment necessary!)

And finally, this response in an advice column for writers, ironically enough: "While you're not excited about the italic style... it is the most accepted way to treat a character's internal thoughts." (Are there external thoughts?)

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

Whitelist Our Email   |   Click Here to Unsubscribe   |   Customer Service

We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com

Copyright © 2010 Early to Rise, LLC.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.


Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

To unsubscribe from Early to Rise and any associated external offers, Click here.

To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at:

Order Processing Center
Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482

3 comments:

  1. Just received a check for over $500.

    Sometimes people don't believe me when I tell them about how much money you can earn by taking paid surveys from home...

    So I took a video of myself actually getting paid $500 for paid surveys to set the record straight once and for all.

    ReplyDelete
  2. BlueHost is the best hosting provider with plans for all of your hosting needs.

    ReplyDelete
  3. There is a chance you are qualified for a complimentary Apple iPhone 7.

    ReplyDelete