Monday, November 23, 2009

ETR: Giving Thanks

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Issue No. 2817 - $1.00

Monday, November 23, 2009

Being Grateful for Your Time on Earth... The Fine Art of Seduction... Your Life's Balancing Act... and Much, Much More
By Michael Masterson

In today's essay, I recommend something I'm sure you've never heard before. It might shock you, but it will do you good.

Also in this issue, Brian Edmondson, ETR's own Internet marketing coach, reveals a set-it-and-forget-it secret for getting your Internet business going fast. Then it's back to me for a quick lesson in why you should never say "Good job."

Later in the week...

Bob Bly, veteran copywriter and creator of ETR's Internet Cash Generator, talks about one of the most common mistakes online marketers make. Most online marketers haven't a clue, says Bob. Now you will.

American Writers & Artists Inc.'s Roy Furr shows you how to seduce your way to direct-marketing profits. Use his techniques and you'll see a lot more cash coming to you almost immediately.

Success mentor Bob Cox, who heads up our Total Success Achievement goal-setting program, tells us what he discovered on his first vacation with his wife. It's a lesson that anyone who wants to enjoy success must learn.

Finally, resident Internet Ranter and Senior Internet Consultant for Agora Inc., David Cross, tells you why he always chooses "off the rack" instead of "tailor-made." And he's not talking about suits.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Do You Know What Your Optimum Selling Strategy Is? - If not, don't spend another dollar on your business. Until, that is, you hear Michael Masterson explain it -- in detail and with easy-to-follow examples. "Until you discover the OSS for your niche, your chances of success are dismal," Masterson says. "After you know it, making money is as simple as following a path of dotted lines." It's all in our Info-Marketing Bootcamp home-study program. Find out more here...


"Feeling gratitude and not expressing it is like wrapping a present and not giving it."

William Arthur Ward

Giving Thanks
By Michael Masterson

Of the many execrable things that happen to you when you approach 60, the recognition of mortality is the worst. You can't avoid it. People you know -- even friends and family members -- are seriously sick or dying.

I see death is a hateful thief. I know he will steal life from me eventually, but I don't want him to come any time soon. There is too much I want to do. Too many goals I have yet to reach. And too many relationships I want to enjoy.

You probably feel the same way.

There is a book called The Denial of Death. It makes the case (a convincing one) that, in order to go forward with our lives, we must keep death out of mind because of the fear of nonexistence.

If you have ever contemplated the end of your being, you will find this argument compelling.

We must believe in our vitality if we are to have any. Success in the material world requires it.

We are here to succeed in living. And that means believing the impossible -- that we can do all things and live forever.

That is the feeling I want you to have. But it's not always possible. When your friend walks into the room looking like a skeleton in clothes (his flesh thin, his eyes bulging), the doors of depression unlock.

A colleague told me his former partner has lung cancer. "I've known him since high school," he said. "We played on the same team, we dated some of the same girls, and we built a business together. But now he's dying and I can't do anything about it."

"So how does it make you feel?" I asked.

"It makes me sad, but in some ways it's been good for me," he said. "I wake up every morning and say, 'I'm alive! I'm healthy! Thank you! Thank you!' I get a scratch on my new car. Who cares? My next door neighbor is a jerk. So what?"

That made a lot of sense to me.

Facing the inevitability of death changes your perspective.

Your Mission, Should You Choose to Accept It...

This is Thanksgiving week. If you ask the typical American what Thanksgiving is about, he'll mention food and friends and football. But not thankfulness. Nobody takes that part of the holiday too seriously.

You should. It will make your life better. It will slow things down and bring what's important into focus. It will give you both energy and tranquility.

Here are three ways to do it:

1. Spend 15 minutes by yourself.

Take a walk. Find a peaceful place. Breathe slowly. Look around. Recognize that one day -- sooner than you can believe -- you will not exist any more. You will not be around to breathe the clean air, feel the sun on your skin, and see the things you find beautiful. You will not be around to hear the sound of your lover's sigh, your children's voices, and your best friend's laughter.

Try to get, as clearly as you can, a sense of your own mortality. Try to stop, if only for a few moments, a fundamental aspect of consciousness -- the denial of death.

2. Think about all the things you should be thankful for.

These are things you might have forgotten. But accepting your mortality should bring them back into focus. If you are healthy, that will probably be high on your list. If you have friends and family members you care about, they will be up there too. If you have had material success, you may put that on your list too -- but certainly beneath health, family, and friendship.

3. Make a resolution that, from now on you will spend a moment every day contemplating your mortality and then waking up to your life and all the blessings you can enjoy while you are living.

"Gratitude," said Cicero, "is not only the greatest of virtues, but the parent of all the others."

Think about it...

[Ed. Note: Life is short. Pay attention to it. You can achieve your goals. You can build wealth. You can enjoy financial freedom. You can travel the world, learn foreign languages, develop new skills, and have success in all your business and personal relationships. Any goal is within your reach with the help of success mentor Bob Cox. Learn more about him here.]

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If you're ready to sleep like a baby... and wake up bursting with energy... click here for your report.


Set It and Forget It
By Brian Edmondson

Why do I like working online? One word: automation.

With an Internet business, your prospects find you. Once they do, your website or landing page does the selling. If they don't buy, you can follow up with them automatically through e-mail marketing. And once they do buy, the transaction is made without you even knowing it. You just get a report when you check your e-mail. Product delivery is handled instantly and digitally. And this, too, happens automatically, 24/7.

After the initial set-up, you hardly ever have to get involved. Maybe a couple of hours a week. And you replicate the process with as many separate businesses as you like. The basics are the same, no matter what your niche or product.

You could make a few hundred bucks a week... several thousand... or tens of thousands. It's up to you and how much work you want to put in. Part-time or full-time. You could do it after work or, eventually, instead of your day job.

Automation is the reality of online business. And if you think that sounds good, it's really just scratching the surface of what you can automate and systematize on the Internet.

[Ed. Note: Brian Edmondson found success online after years of trying to make it as an offline entrepreneur. And now he teaches others to do the same as Director of the Internet Money Club and Internet Power Coaching. You can find out more about Brian here: InternetProfitAlert.com.]

How to Avoid Drowsiness After Thursday's Turkey Dinner
By Michael Masterson

Most people blame tryptophan -- an amino acid in turkey -- when they drift off after a traditional Thanksgiving meal. Tryptophan is a natural sedative. But you would have to wolf down a huge amount on an empty stomach in order for it to have much of an effect.

A more likely culprit is just plain eating too much, especially carbs. As a result, blood rushes from your brain to your stomach to help you digest all that stuff. Any alcohol you drink also comes into play.

If you want to enjoy your turkey dinner with less of a crash, eat all the veggies, salad, and meat you want -- but leave the potatoes, stuffing, and bread alone.

Make Your Praise More Powerful
By Michael Masterson

Your employees want to believe your praise is (a) valid and (b) sincere. That's because they want to believe that (a) they deserve it and (b) it will ultimately result in some positive action from you. (Such as a raise.)

Dish out the same praise routinely ("Good job!"), and your employees will start to wonder if you are really paying attention -- and even if you care. They may see you as a boss who is trying to do the right thing, but is perhaps taking your cue from management magazines.

An effective compliment has two characteristics:

1. It is specific.

2. It is delivered with genuineness.

So tell the person being complimented exactly what it is about his behavior or performance that you like. Say, for example, "The comment you made at the meeting this morning showed me that you had put some serious thought into it. That's a good quality for a staff attorney, Jeff. It makes me feel comfortable to know that when important legal issues arise, you will think about them carefully before you make a recommendation."

Notice that this compliment is specific not only as to "what" but also as to "why." That tells the person what he should continue to do in the future. And it gives him insight into the results you are looking for.


Latest News

  • The ETR team just reviewed the next issue of the Liberty Street Letter. Editor Charles Newcastle and the Liberty Street League board (which includes Marc Faber, Alex Green, and Jim Rogers, among others) highlight some investment trends they expect to make news in 2010.

    But they're not all "business." They also pull back the curtain on a hidden retirement destination. (A tropical paradise with houses -- on the beach -- for sale under $50K.) There's a lot more in the issue, of course. You can find out all about the League here.

"Stand on your soapbox."

"I worshipped at the altar of multitasking for a period of time. No longer. It took failure in a work-culture that valued it to make me realize that in the long run... I wasn't the failure I thought I was.

"It's the difference between being a laser-beam of light or a light bulb. One has focus and can cut through steel...

"I agree -- focused effort trumps divided effort. Stand on your soapbox about multi-tasking as often as you choose."

Eddie Stephens

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Ready for Your Own "Set-It-and-Forget-It" Online Business? - You can automate sales, marketing, product delivery, and more with simple software programs. Through the Internet Money Club, Brian Edmondson shows you where to find the best programs -- free. And how to use them effectively. Find out more here...


Today's Words That Work: Execrable

Execrable (EK-sih-kruh-bul) -- from the Latin for "accursed" -- is another way of saying "deplorable" or "hateful."

Example (as used by Michael Masterson today): "Of the many execrable things that happen to you when you approach 60, the recognition of mortality is the worst."


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