         Impress Your Boss With Your Superstar Talent          By Michael Masterson               Always set two deadlines for every project you agree to handle. One  "official" deadline that you give to the outside world. Then another  "real" deadline -- maybe a week earlier -- that you give to yourself  and your team.        When the earlier deadline is met, resist the urge to deliver immediately.  (The idea is to impress your boss by delivering only one or two days early.  Don't make him wonder if you are grossly under-challenged.)         Instead, "sleep on it" for a few days. This will give you time to  fine-tune and tweak. Maybe even fix errors you missed on the first go-around       -----------------------------------------------------Highly Recommended -----------------------------------------------------        The "Obvious" Marketing Strategy... That  Almost Every Start-Up Forgets - Your favorite restaurant almost certainly  uses it. So do McDonald's and Starbucks. But we're willing to bet your new  online business is missing out on it. If so, you're probably losing thousands  in sales. Read more to find out what "it" is...                "I think what makes us human is our interconnectedness  among people. It's our ability to form and maintain relationships. It's the  barometer by which we call ourselves human."        Thomas Jane        Mastering Human Relationships          By Brian Tracy        You get more out of your relationships with others -- more easily -- by not approaching them directly. It's  because of something called the Law of Indirect Effort.        For example, if you want to impress someone, the direct way to do it is to  point out your admirable qualities and accomplishments. But talking about  yourself usually makes you feel a little foolish. (And sometimes embarrassed.)        The indirect way to impress another person is simply to be impressed by him.  The more impressed you are -- by who he is or what he has accomplished -- the  more impressed he will be by you.        If you want to get someone interested in you, the direct way is to tell him  all about yourself. But the indirect way works better. Simply become interested  in him. The more interested you become in him, the more interested he will  become in you.        If you want to be happy, the direct way is to do things that will make you  happy. However, the most enjoyable and lasting form of happiness comes from  making someone else happy. It's the Law of Indirect Effort at work again. When  you do or say anything that makes someone else happy, you feel happy yourself.  You boost your own spirits, your own self-esteem.        How do you get another person to respect you? The best way is to respect  him. When you demonstrate respect or admiration for another person, he feels  respect and admiration for you. Sociologists call this the Principle of  Reciprocity. When you do something nice for someone else, that person will want  to reciprocate by doing something nice for you. (Most romances and friendships  are based on this principle.)        How do you get a person to believe in you? The answer is to believe in him.  By showing that you have confidence in him, he will have confidence in you too.         You get what you give. What you send out, you get back.        The most important application of the Law of Indirect Effort has to do with  developing a healthy personality. You are structured in such a way that  everything you do to someone else has a reciprocal effect on you. Everything  you do to raise the self-esteem of another person raises your own self-esteem  -- at the same time and in the same measure. Since self-esteem is the hallmark  of a healthy personality, you can actually improve the health of your own personality  by taking every opportunity to improve the health of the personalities of  others.         What you sow in the lives of others, you reap in your own life.        Everyone you meet is carrying a heavy load. This is especially true in the  area of self-esteem and self-confidence. Everyone grows up with the need to be  praised and recognized. No matter how successful or how elevated people become,  they still need to have their self-images reinforced.        There is a line that says, "I like you because of the way I feel about  myself when I am with you." This line contains the key to human relations.  The happiest men and women are those who make other people feel good about  themselves when they are with them.         When you go through life raising the self-esteem of others, opportunities  will open up. And people will help you in ways you cannot now imagine. So take  every opportunity to say and do things that make other people feel more  valuable. Each time you express a kindness toward another person, your own  self-esteem improves. Your own personality becomes more positive and healthy.         The way to raise the self-esteem of others is simply to make them feel  important. Everything you do or say that makes another person feel more  important boosts his self-esteem at the same time.        When you practice the Law of Indirect Effort -- going through your day  looking for ways to make others feel important -- you will be popular and  welcome everywhere. You will be healthier and happier. You will get more real  satisfaction from life. You will have lower levels of stress and higher levels  of energy. You will experience greater peace of mind. Above all, you will  genuinely like and respect yourself.        [Ed.  Note: You can become a more positive, persuasive, influential person with Brian  Tracy's The  Power of Charm.Many of the most successful people in the world, and throughout  history, have been described as "charming." In this one hour CD, you  will learn how to become more charming with everyone in your life. Get  yours today.]        -----------------------------------------------------Highly Recommended -----------------------------------------------------        Increase Your Wealth by Managing Risk Like the Pros Do        You can't take all the risk  out of investing. But you can take much of it  away. More important, you can remove the worst aspects of risk -- those that  cause fear and result in bad investment decisions. ETR'S own Charles Newcastle  has developed a quick and simple four-step "risk removal" system that  could bring you 132%+ gains in a matter of weeks.                How a Small Cafe Will Make an Extra $19,710 This Year            By Michael Masterson               There's a small cafe in Annapolis, Maryland. A great breakfast place.         And they will add nearly $20,000 to their sales this year by using one  little trick: They make it extremely convenient for their customers to add a $3  item to their order.        Each morning, they turn a sack of oranges into 18 cups of fresh-squeezed  orange juice. They fill clear plastic cups with the brightly colored juice. And  the cups go into a tray of ice right next to the cash register.         They used to put the OJ out on the countertop -- and they hardly sold any of  it. But now, 18 people a day grab one of those cups. At $3 each, that's $54 a  day. Over a year, that adds up to $19,710 in extra sales. (And that's on an  item with a very high profit margin.)         Whether you're running a neighborhood coffee shop or an online  "store," make it easy for your customers to grab a little something  extra on the way out. Those little sales will add up to big numbers fast.               Did your doctor tell you to lose weight? It may be good advice. Then again,  he may have based it on bad science -- the outdated Body Mass Index (BMI).  Calculated from height and weight, it can be grossly misleading. For example,  according to the BMI, Arnold Schwarzenegger in his prime -- at 6'2" and  257 pounds -- was obese.        The problem with the BMI is that it doesn't distinguish between fat and lean  body mass. And muscle weighs more than fat. Ideally, a man should have between  10 and 14 percent body fat. A woman should have between 16 and 20 percent.        Here are two ways to determine how much body fat you have:        1. The skin-fold test, which is done with a caliper. It's not only accurate,  but is the simplest way to measure body-fat percentage. You can purchase a  caliper at exercise-equipment stores.        2. A tape measure can give you a rough but useful approximation. Simply  measure the circumference of your waist at your navel. Record the number in  inches. Then measure the circumference of your hips at their widest point.  Divide your waist measurement by your hip measurement to get your waist-to-hip  ratio. For men, the ratio should be no more than .90. For women, it should be  no more than .80.        Your fitness goal should focus on increasing lean body mass and reducing  body-fat mass. Keep track of your progress. In most cases, measuring your body  fat once a month is plenty.          There are basically two ways to get the people who work for  you to do what you want. You can bully them into it. Or you can lead them.        The bully's method is initially effective, because it takes  advantage of his superior power. But everything changes with time -- including  the balance of power within a company. So, ultimately, it fails.        The leader gets what he wants through inspiration and  persuasion. He has to work harder at first, because his method depends on  gradually enlisting the voluntary support of his people. But he sustains his  influence long after the bullies have been beaten.                Latest News       **NOTICE**       If you purchased a personal coaching program from Northstar  Ventures, Inc. through an ad that was placed in Early to Rise, please notify us  by visiting http://www.supportatetr.com/helpdesk and submitting a ticket under the category of "Northstar".        We have learned that Northstar Ventures, Inc. has temporarily  suspended business operations and would like to assist any of our readers who  may have purchased their services.                "I stopped cold."       "Before I get to my objection, let me say that I love  ETR. I've only been getting it a short while, but it became quickly  obvious that I needed to set aside a folder to save the e-mails to so that when  I am ready to pursue a particular link I can easily find it. Thanks for  the GREAT JOB!           "However, I stopped cold when I started reading today's edition: 'But  aging is mostly a state of mind. It's perfectly possible to live an active and  meaningful life well into your eighties.'     "Boy, I sure hope not! I'm already 60, and I fully  expect to last to between 84 and 104! My mother died at 84, my grandmother at  104, and both were really sharp to the very end. I know you thought you  were making a very positive statement -- and perhaps for most people you were  -- but it was a baldly stated limiting belief! Not your normal style.             "Thanks anyway for making me THINK!"     Rose McDowall       Egg Harbor Township, NJ          -----------------------------------------------------Advertisement-----------------------------------------------------        "As of today my account stands at  approximately $123,500..." - That's the amount novice trader  K.N. made in six months, according to bestselling author Keith Cotteril. And,  says Cotteril, Terry Hodgkinson racked up more than $2,700 in his first seven  days alone. These are just two of the people who have profited from a new  trading program. It's from Agora's U.K. partners. You can read a dozen  of their  stories here...                 The  Language Perfectionist: Hot Off the Press               By Don Hauptman        Can you spot  anything wrong in this sentence?        "Also on the  front page, just below the Citizen's masthead, the paper's publishers added the  phrase 'Belmont's Only Prize-Winning Newspaper,' a thinly veiled dig at their  hometown competitor, The Belmont Herald."         The logo at the top of a newspaper's front page is not a masthead. The masthead, usually found in the editorial section, is a list of the  publication's staff members, along with policy statements, contact information,  and the like.         So what's the right name for the front-page logo? It's a nameplate. Other terms journalists use  are banner and flag.         Several dictionaries I consulted don't bother with this  distinction. They contend that the word masthead means both the logo and the  informational listing. But using the same term for both is ambiguous and  potentially confusing. Here is still more evidence that many dictionaries have  become too permissive. Instead of giving us guidance, they often repeat and  perpetuate common misuses.         So please keep this  distinction straight. It's especially important if print newspapers and  magazines continue to exist -- as we can only hope they do!        [Ed Note: For more than three  decades, Don Hauptman was an award-winning independent direct-response  copywriter and creative consultant. He is author of The  Versatile Freelancer, an e-book that shows writers and other  creative professionals how to diversify their careers into speaking,  consulting, training, and critiquing.]                        We want your feedback! 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