Friday, November 6, 2009

ETR: The Law of Indirect Effort

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Issue No. 2806 - $1.00

Friday, November 6, 2009

Impress Your Boss With Your Superstar Talent
By Michael Masterson

Always set two deadlines for every project you agree to handle. One "official" deadline that you give to the outside world. Then another "real" deadline -- maybe a week earlier -- that you give to yourself and your team.

When the earlier deadline is met, resist the urge to deliver immediately. (The idea is to impress your boss by delivering only one or two days early. Don't make him wonder if you are grossly under-challenged.)

Instead, "sleep on it" for a few days. This will give you time to fine-tune and tweak. Maybe even fix errors you missed on the first go-around

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"I think what makes us human is our interconnectedness among people. It's our ability to form and maintain relationships. It's the barometer by which we call ourselves human."

Thomas Jane

Mastering Human Relationships
By Brian Tracy

You get more out of your relationships with others -- more easily -- by not approaching them directly. It's because of something called the Law of Indirect Effort.

For example, if you want to impress someone, the direct way to do it is to point out your admirable qualities and accomplishments. But talking about yourself usually makes you feel a little foolish. (And sometimes embarrassed.)

The indirect way to impress another person is simply to be impressed by him. The more impressed you are -- by who he is or what he has accomplished -- the more impressed he will be by you.

If you want to get someone interested in you, the direct way is to tell him all about yourself. But the indirect way works better. Simply become interested in him. The more interested you become in him, the more interested he will become in you.

If you want to be happy, the direct way is to do things that will make you happy. However, the most enjoyable and lasting form of happiness comes from making someone else happy. It's the Law of Indirect Effort at work again. When you do or say anything that makes someone else happy, you feel happy yourself. You boost your own spirits, your own self-esteem.

How do you get another person to respect you? The best way is to respect him. When you demonstrate respect or admiration for another person, he feels respect and admiration for you. Sociologists call this the Principle of Reciprocity. When you do something nice for someone else, that person will want to reciprocate by doing something nice for you. (Most romances and friendships are based on this principle.)

How do you get a person to believe in you? The answer is to believe in him. By showing that you have confidence in him, he will have confidence in you too.

You get what you give. What you send out, you get back.

The most important application of the Law of Indirect Effort has to do with developing a healthy personality. You are structured in such a way that everything you do to someone else has a reciprocal effect on you. Everything you do to raise the self-esteem of another person raises your own self-esteem -- at the same time and in the same measure. Since self-esteem is the hallmark of a healthy personality, you can actually improve the health of your own personality by taking every opportunity to improve the health of the personalities of others.

What you sow in the lives of others, you reap in your own life.

Everyone you meet is carrying a heavy load. This is especially true in the area of self-esteem and self-confidence. Everyone grows up with the need to be praised and recognized. No matter how successful or how elevated people become, they still need to have their self-images reinforced.

There is a line that says, "I like you because of the way I feel about myself when I am with you." This line contains the key to human relations. The happiest men and women are those who make other people feel good about themselves when they are with them.

When you go through life raising the self-esteem of others, opportunities will open up. And people will help you in ways you cannot now imagine. So take every opportunity to say and do things that make other people feel more valuable. Each time you express a kindness toward another person, your own self-esteem improves. Your own personality becomes more positive and healthy.

The way to raise the self-esteem of others is simply to make them feel important. Everything you do or say that makes another person feel more important boosts his self-esteem at the same time.

When you practice the Law of Indirect Effort -- going through your day looking for ways to make others feel important -- you will be popular and welcome everywhere. You will be healthier and happier. You will get more real satisfaction from life. You will have lower levels of stress and higher levels of energy. You will experience greater peace of mind. Above all, you will genuinely like and respect yourself.

[Ed. Note: You can become a more positive, persuasive, influential person with Brian Tracy's The Power of Charm.Many of the most successful people in the world, and throughout history, have been described as "charming." In this one hour CD, you will learn how to become more charming with everyone in your life. Get yours today.]

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How a Small Cafe Will Make an Extra $19,710 This Year
By Michael Masterson

There's a small cafe in Annapolis, Maryland. A great breakfast place.

And they will add nearly $20,000 to their sales this year by using one little trick: They make it extremely convenient for their customers to add a $3 item to their order.

Each morning, they turn a sack of oranges into 18 cups of fresh-squeezed orange juice. They fill clear plastic cups with the brightly colored juice. And the cups go into a tray of ice right next to the cash register.

They used to put the OJ out on the countertop -- and they hardly sold any of it. But now, 18 people a day grab one of those cups. At $3 each, that's $54 a day. Over a year, that adds up to $19,710 in extra sales. (And that's on an item with a very high profit margin.)

Whether you're running a neighborhood coffee shop or an online "store," make it easy for your customers to grab a little something extra on the way out. Those little sales will add up to big numbers fast.

How Fat Are You... Really?
By Michael Masterson

Did your doctor tell you to lose weight? It may be good advice. Then again, he may have based it on bad science -- the outdated Body Mass Index (BMI). Calculated from height and weight, it can be grossly misleading. For example, according to the BMI, Arnold Schwarzenegger in his prime -- at 6'2" and 257 pounds -- was obese.

The problem with the BMI is that it doesn't distinguish between fat and lean body mass. And muscle weighs more than fat. Ideally, a man should have between 10 and 14 percent body fat. A woman should have between 16 and 20 percent.

Here are two ways to determine how much body fat you have:

1. The skin-fold test, which is done with a caliper. It's not only accurate, but is the simplest way to measure body-fat percentage. You can purchase a caliper at exercise-equipment stores.

2. A tape measure can give you a rough but useful approximation. Simply measure the circumference of your waist at your navel. Record the number in inches. Then measure the circumference of your hips at their widest point. Divide your waist measurement by your hip measurement to get your waist-to-hip ratio. For men, the ratio should be no more than .90. For women, it should be no more than .80.

Your fitness goal should focus on increasing lean body mass and reducing body-fat mass. Keep track of your progress. In most cases, measuring your body fat once a month is plenty.

An Essential Quality of a Good Leader
By Michael Masterson

There are basically two ways to get the people who work for you to do what you want. You can bully them into it. Or you can lead them.

The bully's method is initially effective, because it takes advantage of his superior power. But everything changes with time -- including the balance of power within a company. So, ultimately, it fails.

The leader gets what he wants through inspiration and persuasion. He has to work harder at first, because his method depends on gradually enlisting the voluntary support of his people. But he sustains his influence long after the bullies have been beaten.


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"I stopped cold."

"Before I get to my objection, let me say that I love ETR. I've only been getting it a short while, but it became quickly obvious that I needed to set aside a folder to save the e-mails to so that when I am ready to pursue a particular link I can easily find it. Thanks for the GREAT JOB!

"However, I stopped cold when I started reading today's edition: 'But aging is mostly a state of mind. It's perfectly possible to live an active and meaningful life well into your eighties.'

"Boy, I sure hope not! I'm already 60, and I fully expect to last to between 84 and 104! My mother died at 84, my grandmother at 104, and both were really sharp to the very end. I know you thought you were making a very positive statement -- and perhaps for most people you were -- but it was a baldly stated limiting belief! Not your normal style.

"Thanks anyway for making me THINK!"

Rose McDowall
Egg Harbor Township, NJ

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The Language Perfectionist: Hot Off the Press

By Don Hauptman

Can you spot anything wrong in this sentence?

"Also on the front page, just below the Citizen's masthead, the paper's publishers added the phrase 'Belmont's Only Prize-Winning Newspaper,' a thinly veiled dig at their hometown competitor, The Belmont Herald."

The logo at the top of a newspaper's front page is not a masthead. The masthead, usually found in the editorial section, is a list of the publication's staff members, along with policy statements, contact information, and the like.

So what's the right name for the front-page logo? It's a nameplate. Other terms journalists use are banner and flag.

Several dictionaries I consulted don't bother with this distinction. They contend that the word masthead means both the logo and the informational listing. But using the same term for both is ambiguous and potentially confusing. Here is still more evidence that many dictionaries have become too permissive. Instead of giving us guidance, they often repeat and perpetuate common misuses.

So please keep this distinction straight. It's especially important if print newspapers and magazines continue to exist -- as we can only hope they do!

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]


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