ETR: Going Live With Your Business

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Issue No. 2810 - $1.00	Thursday, November 12, 2009
There Is No Try By Jason Holland You don't see the world through your eyes, said Tom McCarthy in his Bootcamp presentation yesterday. You see it through your brain. And that means, despite the possibilities you see in front of you, your brain can sap your confidence and "psych" you out of taking action. It's the biggest challenge Tom's seen with entrepreneurs he's coached. They look at experts who've had success in business, and they think, "They are too far beyond where I am with my business." It's true that there are some amazing people out there who have done amazing things in the business world. But, said Tom, they are no better than you. Their success is not just due to the strategies they have or the time they've spent learning those strategies. Those things are important. And you should model them. But the thing that really sets them apart is how they see the world. The good news is that you can reprogram your mind. You can change the way you think about your capabilities. Instead of thinking that success is not possible for you -- that successful people are somehow different -- create an extraordinary vision of yourself, Tom told Bootcamp attendees. And act on it. As you create new thoughts and take new actions, you create new connections in your brain. The more you practice and get out of your comfort zone, the faster the process becomes. At first, it will feel awkward -- or even a little weird. But you will get better and better. And eventually, you will program yourself to see opportunities that you couldn't see before. As Yoda said (And the reason I quote the Jedi Master is that Tom McCarthy did): "There is no try. Only do." -----------------------------------------------------Highly Recommended ----------------------------------------------------- Everybody Should Be a "Closer" – Even if you're not in sales... you're in sales. You sell yourself at the very least. To potential employers. To your boss during meetings. To the customer service clerk refusing your refund. But you won't get what you want in those cases without the ability to persuade. Let Michael Masterson show you how to project personal power. "A satisfied customer is the best business strategy of all." Michael LeBoeuf Going Live With Your Business By Jason Holland Clayton Makepeace has a strategy that his largest client has used to bring in $2.5 million in sales in 24 hours. And it generated $16 million in sales in a single month. Though it's not a traditional sales process or marketing campaign, direct-response marketing is at its heart. And it leverages the best parts of the Web -- what Clayton calls the Internet's "5 Golden Advantages": 1. The emotional connection you can forge with your prospects and customers by telling compelling stories and providing valuable advice and information. (Online, you do it through e-mail newsletters, videos, blogs, and more.) 2. The power of your online community. People love to hang out with others like themselves. So you give them a place to hang out (where you can engage them with valuable content and sales messages). It could be a website, social network, blog, or e-newsletter. 3. The ability to contact your prospects and customers via e-mail as much as you want, whenever you want. There are no postage costs -- and delivery is instant. 4. The capability to make limited-time-only offers and show your prospects how close the deadline is getting by using a countdown clock. (Visible deadlines trigger massive buying action.) 5. The capacity to react instantly to what's going on right now, whether it's in your business or industry or the national news. This "newsiness," said Clayton in his Bootcamp presentation yesterday, "intensifies prospects' engagement." The Online Profit Multiplier Many Internet marketers go about building a customer base the wrong way, said Clayton. They send out the same "buy something" message every day. This turns off new prospects, people who just signed up to receive e-mails from them -- and they opt out. That's where his strategy -- the Online Profit Multiplier -- comes in. The Online Profit Multiplier begins with engagement -- with an e-mailed customer-centric conversation. (What can we do for you? What do you need? What frustrates you? We're here to help.) This goes on for a week to 10 days, said Clayton. Then there is an invitation to an event. (I know what you need. And I've got it. You talked, we listened. We're going to host an event on such and such a date. Registration is free -- but you must sign up by the deadline.) This goes on for five days. The event itself could be presented in several different formats: a teleseminar (audio only), a PowerPoint-driven webinar, or a video webcast. And the content could be structured as "eavesdropping" on a private conversation, as news, as an expose, as a town meeting, or as a Q&A session. You can't skimp on quality with your event, or everything you've done up to this point -- and everything you do after -- will have been for nothing. And it must be live, a one-time-only event, said Clayton. Because that: Puts a limit on how many can attend. Requires your prospects to act before a certain date. Requires your prospects to make a commitment. By the time the event rolls around, half a month has gone by. And in that time, you haven't send out any sales messages to your new prospects. You look like somebody trying to help them. And you are -- because you've been delivering valuable info. Your prospects are thinking, "This guy is great," said Clayton. Meanwhile, by keeping them engaged, you're also priming them to take action. Now it's time to make the sale -- starting with an e-mail sent immediately after the event. And with follow-up e-mails for the next several weeks. Clayton calls the Online Profit Multiplier the most powerful strategy he's used in his 37-year marketing career to generate sales. It can: 1. Attract more qualified prospects. 2. Transform more prospects into paying customers. 3. Help get your customers to buy more often. 4. Convince your customers to make ever-larger purchases. 5. Persuade your customers to stick with you longer. In fact, said Clayton, the level of response you can expect with the Online Profit Multiplier has been unheard of in the marketing industry. And although the results he reported from his biggest client were from a file with 500,000 names, the exact same techniques can be used no matter what the size of your e-mail subscriber list is. If you have no list? Identify other sites and publications in your niche. And offer them a percentage of sales in return for access to their subscriber names. [Ed. Note: As Clayton noted in his Bootcamp presentation, some people could take this information and run with it. But with 17 hours of video instruction from Clayton himself -- plus a ton of details on planning your marketing campaign, writing powerful copy, and more -- the above really is just a brief outline of what the Online Profit Multiplier program can offer. Check it out here.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- What MBA Students Have That You Don't (Until Now...) An unconventional course has appeared on the curriculum at Columbia University's prestigious business school... at London Business School... and at the Haas Business School at the University of California at Berkeley. Says student Brandon Peele, "I attribute 80% of my $120K MBA price tag to this one class. It changed my life in profound ways. " Now you can get all the life-changing benefits of this program... From your home... For less than a thousandth of the tuition. Overcoming the "Go It Alone" Mindset By Jason Holland What is the one thing that all successful people, whether athletes or entertainers or billionaire business tycoons, have in common? They've all had mentors. That's what helped them get to the top faster and easier. As Brian Edmondson, Director of the Internet Money Club, put it during his presentation yesterday at Bootcamp: Many people try to figure it out on their own -- and usually fail. A few people manage to reach their goal by following a proven system. But the most likely to succeed seek out those who have come before. They look for mentors and coaches to guide them. Michael Masterson has said it many times. And he's shared how he has personally benefited from mentors throughout this career. With a mentor, you avoid "first-timer" mistakes. Your learning curve is drastically cut. And just having someone to encourage you can be extremely motivating. A mentor is the fastest way to get from where you are now... to where you want to be. Have you found yours yet? -----------------------------------------------------Highly Recommended ----------------------------------------------------- Do you feel like crap? Are you tired all the time? Well get ready for a big change! Read on to discover a secret that will give you an endless reservoir of energy. This could really change your life. You'll learn... The 5 best natural antidotes to stress... How to make the blues a thing of the past... A super simple 4 step program to have all the energy you ever wanted and more! Keep reading and re-energize your body and mind once and for all... What Was Life Like Before? What's It Like Now? By Jason Holland Testimonials add credibility and proof to your promotional copy -- which is why no marketing campaign should ever go out without a slew of 'em. But often your customers, although ebullient about your product or service, aren't able to express their enthusiasm very well in writing. So what do you do? "Give them a little help," says Clayton Makepeace, one of our featured speakers at Bootcamp yesterday. When they send in a ho-hum testimonial, give them a call or shoot them an e-mail. Ask them questions that will elicit specific, powerful statements worth quoting: 1. What was life like before you tried our product/service? (How bad was their breath? How bad was their financial situation? How little hair did they have?) 2. What stopped you from buying our product/service before, when you first heard of it? (Was it too expensive? Did your spouse say, "No way"?) 3. What was the ordering process like? (Was it easy to buy? How could it be improved?) 4. What's your life like now? (You don't just want to know the direct results of using your product/service. You want to know how it changed their life for the better.) Ask these simple questions and you'll get great testimonials. An added bonus: The personal contact will strengthen your bond with your best customers. Latest News Hi, this is Jason Holland. It's been a pleasure telling you all about the breakthrough techniques and strategies revealed by the expert speakers at Bootcamp this week. However, all good things must come to an end. This is my last dispatch. But keep an eye out for more of my contributions in future issues of ETR. "Food for thought." "I love ETR and your new format. "The short articles by Michael Masterson and some of his 'half-baked' ideas are wonderful, especially that he is somewhat of a contrarian to a few popular beliefs. He actually thinks about this stuff, investigates what's going on, and writes about it. I'll bet there's quite a few folks out there, besides me, that agree with his comments. "I don't agree with everything he says in his articles, but they are still food for thought... alternative ideas, provoking, and worth reading. Thank you sooo much for the inspiration. I've heard many wonderful comments, and not so long and drawn out as mine. But I want to put my two cents worth in, so here it is. "I am grateful for everything you do. It means a lot to me... and is helping to build my confidence... in myself." Patricia del Valle -----------------------------------------------------Highly Recommended ----------------------------------------------------- 90% of the Billionaires Living in America Weren't Born Rich - They became rich because they had the "Billionaire Mindset." This is the observation of Bob Cox. He's a gifted success mentor. And he had the rare privilege of working with four of the richest men in the world. If you want to learn how billionaires really think just listen to Bob... Today's Words That Work: Ebullient Ebullient (ih-BUL-yunt) -- from the Latin for "boiling up" -- means overflowing with fervor, enthusiasm, or excitement. Example (as used by Jason Holland today): "But often your customers, although ebullient about your product or service, aren't able to express their enthusiasm very well in writing. So what do you do?" We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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