Why Now Is the Best Time Ever To Be a Copywriter Dear ETR Reader, If you've been reading ETR for a while, you already know that copywriting is one of the easiest ways to earn a six-figure income. But you may not know why. That's ok, because the note below explains it all. It's written by Paul Hollingshead, a protege of Michael Masterson, who went from earning $6.50 or so an hour stocking cans in a grocery store to earning well over $300,000 a year writing copy. Check it out. Dear Early to Rise Reader, For years, we've been telling you that copywriting is the easiest way to earn a six-figure income - and that we can show anyone who has very basic writing skills how to do it. But do you know why copywriters make so much money? It's simple, really. A business that sends out a good, persuasive letter can see hundreds of thousands of dollars in sales in a matter of days, even hours. Last month, for example, I wrote a letter that was sent out to folks by email that generated over a million dollars in sales in 18 days. The letter I wrote before that has raised $600,000 - and money's still coming in. Throughout my career, I've had letters exceed $2 million in sales over a 30-day period. I'm telling you this to point out a fundamental truth about business and, specifically, the business of copywriting: If you can learn the simple secrets of writing a persuasive letter, businesses of all kinds will beat a path to your door. And you'll be well paid for your efforts. 2 Letters, More Than $80,000 For the two letters I wrote over the past two months, I expect to be paid more than $80,000: $16,000 just to write the letters ... and more than $65,000 in royalties (commissions, if you will) from the sales those letters have generated. Again, I'm not telling you this to brag about how much money I make. Truth be told, sharing these numbers makes me uncomfortable. But it's one of the best ways to show you the impact learning this skill can have on your life. My name is Paul Hollingshead. I'm a copywriter and one of the co-founders of AWAI. As a friend of AWAI, you may know my story. For years, I was floundering, moving from one job to another ... never making more than $30,000 a year. Until, that is, I met Michael Masterson and he gave me an opportunity to learn this financially valuable skill. Since then, there hasn't been a single year where I've earned less than $200,000. Why? Because this skill - the ability to persuade via the written word - is, and always will be, in very high demand. Actually, I'm a pretty small player in this business. I know folks - Michael Masterson among them - who have multimillion-dollar incomes simply because they learned this very simple yet powerful skill. AWAI's Mission: Spread the Word That's why I've spent much of the past decade introducing people to this little-known "niche" of the freelance writer's market. It's because I know the enormous impact the ability to write persuasive letters can have on every aspect of your life - the freedom, the money, the chance to work when you want, where you want ... all on your own terms. In fact, AWAI grew out of the very real need to "spread the word" about the huge demand for people who can write the kind of letters we write - and the amazing lifestyle mastering this skill can bring. And with the emergence of the Internet as an important marketing avenue, the demand for letters and writers who can write them has only gotten greater over the years (for reasons I'll tell you about in a moment). Now I'm not sure how long you've been with us - or how long you've been coming to our website or getting our free e-letters. But I do know one thing ... You've yet to sign up for our Accelerated Copywriting Program - the core learning program that has launched hundreds of folks on rewarding and lucrative careers. Nothing wrong with that, mind you. A lot of our most successful folks thought long and hard before they took the leap. "I'm So Glad I Did It" In fact, one of the comments I hear most often from AWAI member who are now earning six figures and higher writing simple letters: "I was skeptical at first, but I'm sure glad I took that big step and signed up for the program." My hunch is you're where they once were. You know there's something to this "copywriting thing." You've heard all the stories about all the money being made by folks who learn the secrets ... But you've yet to pull the trigger. If you're still skeptical, that's okay. If someone had come to me 15 years ago and said, "Buy my program and I'll show you how to make $100,000, $200,000, $500,000 writing letters - I'd have thought they were off their rocker. Maybe you're not sure you "have what it takes." That's the way I felt. I knew nothing about sales writing. I never even knew these types of letters existed! Or maybe the idea of spending money on anything right now is a little scary - even if that investment means you'll be equipped with a skill that could pay you millions over your lifetime, in good times and bad. Whatever's been holding you back, I'm here to tell you there's never been a better time to give this "copywriting thing" a try. Why? A lot of very good reasons ... More Demand Now Than Ever These are uncertain times. Now, more than ever, you need to learn a skill that gives you control over your personal and financial destiny. I know of no better way to do that than to become a professional copywriter. Second, there's never been a greater need for copywriters. It used to be businesses would pay a copywriter to write one letter and they'd mail it all year long. Now, with the Internet, it's not unusual for a business to need two, three letters a month - letters they can send to their customers online at the drop of a hat. There are so many ways to use your copywriting skills today: for traditional mailers, websites, e-letters, blogging, customer e-mails, and social networking sites like Facebook and Twitter. New marketing avenues (and copywriting needs) seem to pop up every day. But the income potential and sheer size of the opportunity are just two reasons for you to take the leap ... Another reason is the very special offer we have arranged especially for you. We've never done this before. And the only reason we're doing it now is because you've resisted up to now ... and we're seriously concerned that you're going to miss out on what I know to be a very real chance to have the kind of life you've always dreamed of. So here's the deal: We've Never Done This Before. Ever. You may know that the Accelerated Copywriting Program normally costs $507 - a great price for an education that, as I know from firsthand experience, is capable of paying you millions in return. (Not to mention the peace of mind and carefree lifestyle that comes with the ability to write from anywhere!) But to coax you off the fence - and urge you to add these all-powerful "secrets of persuasion" to your personal skill set - I've convinced Katie and Rebecca to give you the lowest price we've ever offered: just $199. Frankly, this program is worth every penny of the $507 we regularly charge, if not thousands more. As I've long said, and many in our industry agree: This is the very best educational value on the planet ... knowledge that can easily transform your life. Remember, having the power to persuade through the written word is a skill thousands of companies are happy to pay top dollar for, because it makes you the lifeblood of their business. You drive their sales. Not only can you charge top dollar for the words you write, you can write them from anywhere you've ever dreamed of living. All you need is a phone and a good Internet connection and you're in business. And then there are the little things. I don't know what business you're in now, but there's something quite wonderful about being a writer ... and seeing the reaction of people when you tell them what you do for a living. There's immediate admiration, an element of awe and instant respect. To this day, many of my friends wonder how I do it. How I can still make good money in this economy, yet seemingly come and go as I please ... golf when I want ... travel ... continue to live very well. That's why I'm so eager for you to explore copywriting as a career. And if giving you the best price we've ever offered is what it takes to get you to "jump in" and discover how fun, rewarding, and lucrative copywriting can be ... I'm all for it. But there's something else I want to do. Something else that's unprecedented: Take a Full year - on Us I want to give you a full year to try it out with no obligation. And in that time, I want three things to happen. I want you to (1) find out if copywriting is really the right fit for you, (2) have ample time to learn this powerful and lucrative skill, and (3) get your first paid "job." If these three things don't happen for you - and you tell us you gave it your best shot - we'll refund every penny of your $199. Now here's the next thing. We're very excited about it ... and hope you are too. You see, over the past several months we've been making extensive upgrades to the Accelerated Program, cramming it full of the latest and most up-to-date secrets and techniques. What's more, we've put the entire program "online" so you can access it through your computer anytime you want to work on it. No more papers to leaf through. No more binders to lug around. No more desktop clutter. All the lessons, all the worksheets, and all the assignments can be completed right on your computer. When you stop for the day, you can easily sign in to where you left off the instant you log on. You can quickly reference all lessons and exercises within each section by using simple keywords searches or pointing and clicking on titles in the easily accessible table of contents. You'll even hear Michael, Paul, Don, and other copywriters "speak" to you through the audio links we've embedded throughout the program. And, the many "live" links throughout the program will take you to "extra" articles, resources and websites that will reinforce what you're learning. In other words, not only have we packed the Accelerated Program full of even more tips and strategies for your success, we've made the learning experience much more fun and fluid. You'll be able to work on your Accelerated program anywhere you have Internet access - while traveling, down at your local Starbucks, or most hotels. And if you have one of those mobile phone cards - anywhere you can use your mobile phone. In other words, wherever you are - and wherever you want to work - AWAI's Accelerated program can be with you! Plus there's this: Unlike the printed version of the program, we can keep improving and upgrading the online version in real time. For example, if we learn of a new technique that's working, we can immediately plug it into the online version. If there's a new promotion out there that better illustrates one of the lessons, we can easily show it to you. My point is, once an online subscriber, always an online subscriber... for life. Meaning you're entitled to lifetime access to this ever-changing ... ever-evolving ... and ever-improving edition of AWAI's Accelerated Program for Six-Figure Copywriting! Your Timing Couldn't Be Better So you see, there's never been a better time to climb on board: You get the newest, freshest, and most updated version of the Accelerated Program ... a program that can grow and adapt as quickly as our dynamic industry does. You pay the lowest price we've ever offered: just $199 - instead of the $507 thousands of our members have paid over the years. That's a whopping $308 savings and 60% off the regular price ... PLUS you get one full year to learn and succeed - or your money back. Simply put, you're getting the best deal we've EVER offered at any time in our 12-year history. But there's just one condition attached to this deal. The "Catch" You've Been Waiting For ... We need to hear from you by midnight on Monday, November 23rd. In fairness to members who've paid much more, we can't extend this offer beyond that. I hope you see the tremendous opportunity here. I hope you see the enormous impact this simple little skill - this ability to write a letter that persuades - can have on your life and your income. And I hope you understand the incredible value of this offer, and appreciate why we can extend it to you only for a very short time. Sign up now here. You'll have immediate access to the program - and all the resources you need to get started right away. And remember, you have a full year to decide if the copywriting lifestyle is truly for you. Sincerely, Paul Hollingshead P.S. You can also learn more about the program here.
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Saturday, November 21, 2009
Why Now Is the Best Time Ever To Be a Copywriter
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