Saturday, August 14, 2010

The Michael Masterson Journal

MM Journal

Issue No. 55 - $1.91

Saturday, August 14, 2010

"Money is plentiful for those who understand the simple laws which govern its acquisition."

George Clason

Three Ways to Get Rich

Last night I watched Michael Moore's documentary Capitalism: A Love Story. As always with his films, I found it to be entertaining propaganda.

One of his primary arguments is that the rich have duped "the rest of us" (Moore brilliantly aligns himself with the workingman) into believing in capitalism by spreading the myth that anyone in America can become rich.

It's a wonderful irony. Here is a guy, the son of an autoworker from Flint, Michigan, who gets rich in America through hard work and initiative... and then makes a movie whose premise is that you can't do that.

The truth, as Moore sees it, is that the only power the poor have over their financial future is to vote in social democracy -- where the "system" works to put more money in the pockets of the working and middle classes.  (Though, as history has proven, that doesn't usually happen.)

The reason socialists have a problem with capitalism is that it cannot make everyone wealthy. And that's true. At ETR, we like the idea of making the world a richer place. But we know from experience that it can be done only one person at a time.

We have long given up on the idea of making every lazy, stupid Tom, Dick, and Harry rich. We prefer to give individual people the tools they need to make their own money.

And this brings us to the question Moore raises in his film: Is it possible for an ordinary person -- without special contacts or resources -- to become wealthy in America today?

I've been studying that question since I started writing ETR 10 years ago. And it's clear to me that ordinary, unconnected, wage-earning Americans become wealthy all the time.

Consider this: According to a study conducted by Merrill Lynch, there were 10 million millionaires in the world in 2009, 17 percent more than the year before. And 3.1 million of them were in the U.S.

I've mentored at least a dozen people who started out at the bottom and are now multimillionaires. So Moore's premise, I'm saying, is bullshit. You can get wealthy in America. And there are three ways to do it:

  • You can get wealthy by scrimping and saving.

  • You can get wealthy by hoping and praying.

  • You can get wealthy by earning and investing.

Getting Rich by Scrimping and Saving

The Millionaire Next Door, a bestselling book in 1996, made the shocking revelation that the typical American millionaire didn't acquire his wealth by starting a business or becoming a banker or through any of the other ways that are celebrated in books and movies.

It turns out that most millionaires got rich by scrimping and saving.

Anyone -- and I mean anyone -- can get rich this way. You can start out broke. You can be illiterate. You can be a minority. You can be handicapped. In fact, you can be a dead-broke, illiterate, quadriplegic American Indian and you can still get rich this way.

Why? Because if you follow the scrimping and saving formula, it is a mathematical certainty. A 100 percent sure thing.

Start with $5,000 in the bank. Then set aside $470 a month in a conservative savings program (say tax-free bonds) earning, on average, 5% (the 100-year historical average). You will have just about a million in the bank when you are ready to retire.

If you start when you are 20, you'll be a millionaire – no doubt about it – when you are 65 years old. If you continue to save for another 10 years, your wealth will increase to $1.7 million. By the time you are ready to leave money to your grandkids or the Metropolitan Opera, you will have a fortune of $3 million.

Getting rich this way doesn't require guts or brains. All you need is a commitment to work enough to make enough money to save every month, and the discipline to keep socking it away.

I recommend this method to anyone who is young enough to take advantage of time. It is the primary wealth-acquisition program I recommend to college graduates in Automatic Wealth for Grads and Anyone Else Just Starting Out.

If you are not young enough yourself, you can use this method to make your children or grandchildren wealthy. (Justin Ford tells you how to do it in Seeds of Wealth -- a superb book that all parents and grandparents should buy for their progeny.)

Getting Rich by Hoping and Praying

Acquiring wealth by scrimping and saving is a sure thing, but it does take a long, long time.

And even if we have the time, most of us don't have the patience for it. All other things being equal, we'd like our wealth served to us on a silver platter by tomorrow morning, thank you very much.

Getting rich quickly -- the ultimate financial aphrodisiac. Is it possible?

The answer: Absolutely -- if you are very, very lucky.

You hear about it all the time -- how someone, somewhere in the world, becomes enormously rich "overnight" by winning a lottery, hitting a jackpot in Vegas, coming into a huge inheritance, or by making amazing leveraged bets on stocks or bonds or real estate.

But the chance that you will get rich that way is very remote.

Your odds of winning a typical state lottery, for example, is more than 14 million to one. Your odds of winning a million-dollar jackpot at a craps table is more than 2 million to one.

These are long, long odds. And though I have no moral objection to gambling, I look at it as foolish and potentially addictive entertainment.

Speaking of the lottery, I should tell you that I happen to have made millions of dollars from it. But I didn't get that money by buying lottery tickets. I made it the old fashioned way -- by investing time and money in a business I understood (direct-mail publishing).

Getting Rich by Earning and Investing

Here's the story: In the 1980s, I worked with a publishing company that put out a magazine and several newsletters about lotteries -- local, state, and international lotteries. We featured articles about winners and essays by mathematicians who had systems for improving the odds of winning -- that sort of thing.

Those publications were very successful. I think at one time we may have had 100,000 subscribers -- people paying us $39 a year. You can do the math.

This brings me to the third "way" to get rich: by earning and investing.

Earning and investing is the way the great industrialists made their fortunes 100 years ago in America. It is the way bankers made their money, too, before they abandoned earning and investing for getting rich quick by betting on derivatives.

It is this old fashioned method of getting rich that ETR focuses on.

We believe in scrimping and saving for the young. We don't believe in hoping and praying. But we have great faith in getting rich by earning and investing. We've done it ourselves. We've taught others how to do it. We know it works -- even today when we're suffering from the terrible national hangover that came from the orgy of hoping and praying that got our country into so much debt.

There are two hitches with getting rich by earning and investing:

  • You can't do it overnight. It will take some number of years.

  • It's not a 100 percent sure thing, as it is with scrimping and saving.

How many years does it take to get rich by earning and investing?

Short answer: one to seven years.

I've seen some people do it in as little as a year -- and some take as long as seven years. The average has been somewhere in between.

When I sat down to write Seven Years to Seven Figures, I wanted to figure out why, out of the many people who attempt to get rich by earning and investing, only a percentage succeed.

So I interviewed eight people who had developed multimillion-dollar wealth in one to seven years. I asked them exactly what they did. I looked for similarities. Ultimately, I was searching for a common denominator.

As it turned out, I came up with three things that they had in common.

They had all:

  • Learned a financially valuable skill.

  • Started a business by finding an uptrending market niche to apply their financially valued skill to.

  • Spent considerably less than they made and saved the difference.

The Four Obstacles to Earning and Spending Your Way to Wealth

I was excited. I thought I had discovered a formula that would transform the readers of that book into multimillionaires. I imagined getting hundreds or even thousands of letters from people, thanking me for pointing the way.

I did get some nice letters -- but they were in the dozens or hundreds, not in the thousands.

What about all the other people who had read the book? I had given them the formula. Why hadn't they used it to make themselves rich?

There was only one way to find out. I had to ask them.

That, as it happened, was easier said than done. It's tough to ask a person who has read your advice, "Why didn't it work for you?"

But I did ask -- although it was embarrassing for them and for me too. And what I discovered is that those people who hadn't gotten rich had never actually implemented all three parts of the formula. Some of them were stymied from the get-go. Some got started but then got distracted. And some made good progress but were ultimately frustrated.

But in speaking to them, a pattern emerged. The explanations I got fell into one of the three following categories:

1. I've been preoccupied with other things -- a full-time job that isn't getting me rich, a family that needs my time, fences to mend, taxes to pay, etc. But I'm going to start fresh this year.

2. I'm ready to start but I haven't found my niche yet. I like the idea of natural health, but I'm also into photography and cooking. Which one do you think would be best?

3. I've tried various programs but they haven't worked for me. I took a copywriting course, but I couldn't get any clients. Then I took a real estate course, and the market collapsed. Then I got into Internet publishing, but I think the market now is too competitive.

You might see these as excuses. (He who is good at excuses is seldom good at anything else, the old maxim says.) But I don't think they were. Many of these people truly were busy with other things. Many were confused about the best business for them to get into. And many who put their wealth-building plans into action found themselves blocked in some way, became frustrated, and gave up.

And there is one more obstacle that I'm sure all of them faced, though no one mentioned to me. It is something that anyone who has attempted to become wealthy -- or has succeeded at it -- knows very well.

I'll let you in on a little industry dirt. Many of the gurus who ply their trade selling wealth-building opportunities have no respect for the very people who are paying for their fancy cars and mansions. They call these people "wannabes." "If people did what we told them," they say, "we'd be out of business!"

I am not naive. I recognize that it is impossible to create a wealth-building program that will have a 100 percent success ratio. Like programs that teach foreign languages or guitar playing, even the best wealth-building program will not be able to ensure that all of the people who buy it will use it and succeed.

But I still think that my number-one job as a teacher of wealth-building skills is to create the highest possible level of success among my proteges.

That's why I spend so much time talking to people at conferences and corresponding with my readers -- trying to figure out what is blocking them. If I can determine the major obstacles to success, maybe I can teach my readers how to overcome them. That would make their success so much easier.

I'm talking about fear, of course. The fear of failure. The fear of looking foolish in front of your family, friends or colleagues. The fear of discovering something about yourself you don't want to know.

There must be a hundred books and ten thousand articles written about fear of failure -- but from the sample I've read, 90 percent of them are dead wrong. Fear is, indeed, an obstacle. But the solution to fear cannot be found in mantras and visualizations and self-talk. The only sure way to defeat fear is through success.

The intelligent person should fear failure when he ventures into a new business. After all, some 80 percent of new businesses fail. But if he understands exactly how successful businesses are built, his fear will be less. And if he further understands some of the most fundamental secrets of wealth building, his fear will be small enough to overcome.

I have spent a lot of time thinking about the four major obstacles to success, trying to discover if there wasn't some way to overcome them all with a single jump. I was looking for a sort of unifying theory of success -- some explanation that would show how successful wealth builders got beyond them.

And now, foolishly perhaps, I think I've come up with something that works.

I call it my Special Theory of Wealth. It reduces the habits and practices of successful wealth builders (including my own) into an equation that even a child could understand.

This theory includes the key ingredients of wealth-building success: opportunity, true value, and the compounding effect of time. And it explains a lot that cannot be explained by many of the popular strategies for wealth building, including some of the ideas I myself promoted when I first began this study 12 or so years ago.

It explains why TM was able to build a million-dollar business in a single year, while juggling the responsibilities of her marriage, children, and charitable endeavors, and while writing and making public appearances and going to book club meetings, and doing much more that I can't even remember.

The four obstacles to success did not deter TM, because she recognized them for what they were -- opportunities. Had she not made this simple change of perspective she could not possibly have gotten her business up and running in a year, much less built it to one that has national reach and recognition.

My Special Theory also explains how SA became rich in less than three years by being able to "find his niche" in less than 30 minutes and then direct his energies into it. This increased his income by more than $2 million a year, and made him a multimillionaire with a business (valued at more than $8 million) that practically runs itself.

And it explains how LP finally stopped drifting from one business to another two years ago, and finally started making a six-figure income.

The reason so many people don't achieve success is that one or more of the four obstacles genuinely block them.

Without understanding this -- which is the foundation of all successful moneymaking strategies -- it is impossible to find the time, choose the niche, and then execute a game plan.

ETR will be publishing my Special Theory as complete wealth-building program sometime next year -- and you will be able to invest in it then. (The cost will be somewhere in the $200 to $700 range.) Meanwhile, I have promised Jason Holland, ETR's Managing Editor, that I will present it in 12 monthly essays that will be published in ETR's Liberty Street League newsletter -- a newsletter that provides specific, wealth-building tools and opportunities to its subscribers, and features only the ideas of people who have become very wealthy through their own efforts.

So you can get the entire Special Theory of Wealth program now in monthly increments (which will give you a chance to road test it as you go) by subscribing to LSL at the special, introductory price of $49. (The regular subscription fee is $99.)

I'm pretty excited about this new program. I believe it will make a genuine difference in increasing -- perhaps by multiples -- the wealth of most of those who read it.

If you'd like to learn about it right now, there is only one-way: You must subscribe to the Liberty Street League newsletter. And to get your subscription at half price, you must subscribe before Monday, Aug. 16, at 5 p.m.

This is a newsletter you should be reading anyway. It is, in my humble view, the most realistic newsletter about wealth building published today. It contains, as most financial publications do, recommendations for investing your money.

But it also tells you how to earn more money -- dozens of ways to generate extra streams of income. Because you can't become very rich unless you have extra income to invest.

The Liberty Street League newsletter is written by people who know what they are writing about. When you get advice about rental real estate, for example (a great investment to be in these days), you'll get it from someone who has earned, and is still earning, millions by doing what he's recommending. The same is true for the experts who write about making money from the import/export business or from Internet marketing or information publishing or investing in coins and art and other collectibles.

As with all ETR publications, the Liberty Street League has a 100 percent refund guarantee. If you don't find it to be what I claim it is -- the most useful and practical guide to making money that is published today -- you can get your money back.

But I don't think that will happen. Rather, I think you'll be thrilled with the advice you'll be reading -- most especially with my Special Theory of Wealth.

The first two chapters have already been written. And ETR's customer service people are ready to ship them to you the moment they get your order.

To order or find out more about the Liberty Street League, go here.

Overloading Servers... Is a Good Thing

Self-development expert Noah St. John, one of the speakers we've invited to Bootcamp LINK this year, had an essay in ETR last week. I was very impressed by his concept of Afformations. (You can check out the article here.)

And it looks like I'm not the only one. The article drove so much traffic to Noah's site... his server was overloaded. Here's the e-mail he sent:

All I can say is...


Not only were our servers overloaded because of the Afformations article, but I was on a seminar tour when it happened. Luckily, my Web team back home was able to get us up and running again, but not before many of your ETR readers wrote in to say they couldn't get the free chapters. I do apologize.

But now, I think we're better prepared for what my team now laughingly refers to as "The ETR Onslaught!"

Thanks Michael, and see you in November!

- Noah St. John, inventor of Afformations

So if you weren't one of the lucky 500 people who got in before Noah's site crashed, just go here to check it out again:

As I mentioned, Noah is a speaker at our upcoming Info-Marketing Bootcamp. Find out who'll be joining him here.

When Asking for Favors

You've got an idea for a project. You want to get a guru to contribute to it. You know him well enough that you have his personal e-mail address. He knows you. How do you maximize the chances that he'll agree to your proposal?

Don't do what was just done to me. I was sent this e-mail:

Hi Michael,

I'm writing a book and would like to visit with you as part of my research.

My working title is [Title].

I have known you for years now, and consider you one of the finest people I know. As I have observed you and others like you, I have noticed patterns of thought, feelings, and actions that make you successful and unique.

The reason I'd like to visit with you is I'd like to hear more of your story, ask some targeted questions to help reveal some of your "secrets" to living so genuinely successful, and validate (or disprove) some of my assumptions.

The next eight paragraphs give details about the book and the interview he wants with me.

Then he tells me:

At the end of our visit, I'm going to invite you to think of 4 or 5 other genuinely successful people that you know and highly respect. I would like you to personally introduce me to them. I have a goal to visit with at least 250 people and could use your help.

Next he predicts amazing success for himself. And then he says:

If you are interested in visiting with me, then we just need to set a time. My assistant, [Name], is handling all the scheduling for me on this. If you touch base with her, she can find a time that works well for both of us. She can be reached at: [Number].

Here's what I e-mailed back to him:

Dear Name,

I assume this was a form letter.

It reads well but I don't think you should be asking people to get in touch with your assistant...  Do you know what I mean?

I'd advise you to make your letter half as long... heavy on the admiration and short on the work involved...

Just ask for 30 minutes... and say, "What do you think?"

You'll get an immediate and probably positive reply.

That said, I'll be happy to give you some of my time. Just get your assistant to contact my assistant's assistant and then she will have my people interview your people...

More on Allergies

Ever since I wrote "The Most Important Thing I Ever Learned About Health" readers have been asking me for more information about allergies.

Kheron T. wrote…

You referenced a friend who suddenly developed severe allergies and was found to have an exhausted adrenal gland.  Since I also have had a sudden onset of allergies, I'm wondering where I might find further information on this... 

You're right: allergies can come on suddenly. That friend of mine didn't even have allergies until he was in his 40's! But when he got them, he got them bad. So bad they were interfering with his work. He talked to his doctor… tried anti-inflammatory drugs... but everything failed.

So I introduced him to a doctor friend of mine… and he discovered that his allergies were being triggered by adrenal fatigue.

My doctor friend says that when your adrenals are exhausted they stop producing a hormone called cortisol. And cortisol is your body's best anti-allergy hormone – it's a natural antihistamine and anti-inflammatory.

Problem is there are plenty of things that can exhaust your adrenal glands…

Common causes include stress, bad diet, too much sugar and too many carbs, drugs, alcohol, and vitamin deficiencies.

If you're suffering from allergies… infections… or just feel drained all the time… it may be because your adrenals are weak. If you think this might be a problem have your doctor check your adrenals and if it turns out that your levels of cortisol are low ask him about natural solutions.

My doctor told me that there are plenty of natural solutions that can boost your adrenals. Herbs, relaxation techniques, exercise, and nutritional supplements can all help. There are also several nutrients that are vital to the proper functioning of the adrenal glands. They include vitamin C, Vitamin B 6, Zinc, and Magnesium.

Anyway, hope this helps all of you allergy sufferers out there. And keep those questions coming!

[Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at]

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