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August 10, 2009 - Issue #2742 | |
The Big IdeaBy Michael Masterson
I have learned many valuable lessons from my 15-year partnership with Agora's legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father's time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived. In our time, that position is held by Bill. He's widely recognized as the man who brought the big idea into consumer direct marketing and sold more than a billion dollars' worth of publications by doing so. I know. I saw him do it. I want to share Bill's secret with you today. I won't be able to show you everything about it and exactly how to execute it. But I will tell you why and how his concept of the big idea is unique, powerful, and profitable. It may be the best direct-marketing technique of them all. | |
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Monday, August 10, 2009
ETR: The Big Idea
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