ETR: The One Indispensable Quality - Do You Have It?

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August 20, 2009 - Issue #2750

What's Hot Now! "But I'm not a writer" As an Internet entrepreneur you have to learn to recognize effective sales copy - if not write it yourself. Whether it's e-mail subject lines, sales letters, insert ads, pay-per-click ads... bad copy is just too dangerous to your business. But even if you're not a "writer" you can learn to apply the secrets of profit-producing copy from master copywriters John Forde and ETR's own Charlie Byrne as part of the Internet Money Club program. Internet Marketing Genius Turned Chicken Farmer When you do business online - and do it well - you're free to do whatever you want with your time. One Internet marketing genius we know helped build a $275 million Internet empire - and used his newfound freedom to raise chickens on his own organic farm. You may think this guy is crazy... but surely you'll want to know how he made his money... Nobody's Going to Visit Your Online Business... Unless You Give Them a Reason If you have a website and do nothing to bring people to it, it's like a city in the desert. But there is a way to attract thousands of "primed to buy" visitors to your site - and it's totally free. That's ZERO marketing expenses. Today's Word to the Wise: Implicitly Dear ETR Reader - If you are not yet a master marketer, now is the time to make a conscious decision to become one. All you need to do -- this very second -- is make the decision: "I will master the science of selling." Say it. Mean it. Say it again. In today's issue: The ABCs of Government Economics Generic Drugs -- Big Pharma's Conspiracy to Keep Them Off the Market Alex Green Talks About Character and Success   Why Stocks Must Take a Hit This Year Two-thirds of the U.S. economy is driven by consumer spending. That's the reason our politicians keep telling us to spend. Spending itself is not bad. But spending more than you have -- that's plain stupid. Yet, that is what the Bush administration told us to do in 2005, 2006, and 2007. Consumer spending, compared to disposable income, hit its peak in 2007. Americans were spending 32 percent more than they had. Since then, consumers have slowed down their spending. But just a bit. Last year, we outspent our income by 24 percent. The long-term solution, our own Steve McDonald says, is painful: Save and invest. Hard to convince most people to do it. The Obama administration's solution is taxing more, borrowing less, and spending more. A logical impossibility. What does this mean for investors? Steve says the reduced spending will cut into growth and affect the stock market. "If you plan to make money long-term," he says, "diversify out of the stock market. Corporate bonds are a logical choice. They allow you to sidestep the market's crazy volatility. And they can give you super-safe returns as good as or better than stocks."   How Drug Companies Are Fighting Generics When it comes to Advil, I'm a brand sucker. I know I can get the same stuff for a fraction of the price by buying a generic. But I can't get the reptilian part of my brain to accept that. Generics become available when a drug's patent expires. Big pharmaceutical companies hate when this happens. It greatly reduces their profit margins. Walmart and other retailers offer $4 per month prescriptions on many generics. That's nearly a $100 savings on brands like Lipitor. Big Pharma is fighting back with a strategy they call "pay for delay." They're making deals with generic drug makers to delay the launch of their copies. According to The Economist, the FTC estimates these deals cost Americans $3.5 billion a year. The Justice Department has said the practice is probably illegal. (They are investigating further.) Most prescription drugs aren't necessary. But if you need to take them, Total Health Breakthroughs editor Melanie Segala says, generics are by far the most cost-effective way.   The One Thing That Changes Everything By Alex Green One indispensable quality affects every relationship in your life. It holds together all your associations. It determines whether you realize your dreams, both personal and professional. And it virtually defines you to others. Without it, true success is impossible. Stephen M.R. Covey is even more emphatic. He writes: "There is one thing that is common to every individual, relationship, team, family, organization, nation, economy, and civilization throughout the world -- one thing which, if removed, will destroy the most powerful government, the most thriving economy, the most influential leadership, the greatest friendship, the strongest character, the deepest love. "On the other hand, if developed and leveraged, that one thing has the potential to create unparalleled success and prosperity in every dimension of life. Yet, it is the least understood, most neglected, and most underestimated possibility of our time. (Click Here to Read On)

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