Welcome to the "new" ETR Dear Early to Rise Reader - "I have a theory about the human mind," humorist Erma Bombeck said. "A brain is a lot like a computer. It will only take so many facts, and then it will go on overload and blow up." I suspect that you know exactly how this feels. In fact, cutting back on all that info overload may be one reason you decided to choose ETR's Sunday Edition Only subscription. You'll be interested to know that we've done a complete overhaul of ETR's format - and in doing so, we've slashed information overload to the core. We'll be selecting one powerful article for you to focus on... the one article that - in our view - will have the greatest impact on your life. We'll also send you a series of mini-articles - short summaries that give you the opportunity to read more if you have time. Our readers are already giving us feedback about the "new" ETR: "A New Design + Focused Topic = Focused Interest... "Wow, ETR, I like the in depth and substantive focus on one topic at a time... yes, I like 'long copy' if it's pulling me along. "As much as I liked reading ETR with the multi-topic format for the last 4 years, this looks promising... what's coming next?" - AT "I have gained much benefit from both Michael's books and the ETR articles. I really like the new format. Focus is a critical ingredient to success as Gary Bencivenga says, you don't need a ton of info. You need to learn the critical few fundamentals until they are part of your habits. I really like the simplified format. Thanks for all you do to help me grow my business and enrich my life." - JD "I'll be looking forward to the next segment." - Carole "Thank you, thank you, thank you for bringing us MICHAEL MASTERSON'S EARLY TO RISE edition #2737 today, written by Michael, about Michael's ideas, in Michael's own words. [...] Brilliantly written. Presented in full concept. Built of substance." - MB "My very strong hope is that you will continue the focused single idea issue. It does look well worth reading." - David And those are comments just from the first few issues! This new tightly-focused format will be quick and easy to read. It will provide you with a simple, powerful way to take action. And it will leave you motivated and empowered to face the day ahead. So there will be no need to wait until Sunday to read your issues. That's why we are no longer offering the Sunday edition. To make sure that you don't miss a single issue, we are re-enrolling you in our regular version of Early to Rise. Should you wish to end your subscription, you may do so at any time by clicking the "unsubscribe" link on any e-mail you receive from ETR. Canadian communications theorist Marshall McLuhan noted that "one of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with." We understand, and we're rebelling against it! ETR is now leaner, meaner, and more powerful than ever before. Welcome to the "new" ETR! We'll see you bright and early Monday morning. Sincerely, Michael Masterson
Founder, Early to Rise P.S. To catch up on the latest issues of ETR, you can read them here. The Most Powerful Success Secret I Ever Learned - Michael Masterson's Special Theory of Automatic Wealth Is Marketing Cheating?
Yes It's True! You Must Know How to Write Strong, Persuasive Copy
Protect Yourself From the Flu ... and the Vaccine
The Most Powerful Asset Protection Tool in the World | 
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