Thursday, August 13, 2009

ETR: "Stealing" from Your Competitors

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August 13, 2009 - Issue #2745  

What's Hot Now!

 

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Today's Word to the Wise:

Niche Market

Solving the Marketing Model Mystery

By Clayton Makepeace

It's your lucky day: You've found a great product to promote.

Maybe it's a client's product. Maybe it's your own.

And because your discovery possesses the six qualities direct-response homeruns share, you suspect you just might be looking at a grand slam:

  • This product delivers benefits your prospects already want.
  • It conveys these rational and emotional benefits in superior ways.
  • You've got proof elements out the wazzoo.
  • It's a screamin' deal.
  • The offer makes buying this product, from you, today a no-brainer.
  • Downstream sales are a slam-dunk.

In fact, this product is so good, you'd feel guilty if you failed to nag your sweet, sainted old grammy until she bought it. Better yet, you'd joyfully buy it and give it to her yourself.

Congratulations, my friend. You've got a product that can make your reputation, your career, and your fortune.

 ... So where do you start?

Well, you'd sit right down and write the ultimate promotion for your ultimate product, right?

Well, not exactly. In fact, not by a long shot.

(Click Here to Read On)

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