When it's all said and done, my success boils down to this one thing...

When it's all said and done, my success boils down to this one thing... Dear ETR Reader, There's no more important skill you can acquire than the power of persuasion. Once you possess the ability to get people to see things your way ... agree with your perspective ... convince people to buy from you - there's very little you can't accomplish. I've made a lot of money in my lifetime in dozens of different businesses. I've been an entrepreneur, a key employee and a consultant. I've sold everything from ancient texts in Greek and Latin to business advice to bangle bracelets from India. And here's the curious thing - in my entire business career I've never insisted on a written contract nor have I ever argued about how much I should be paid. I took the easy route - and the easy route was this: let me try to help you grow your business and if I succeed, then pay me what you think I'm worth. It's a pretty soft sell, you have to admit. But it has worked for me because in my early 30's I developed the skill of persuasion. When you know how to persuade people to see things your way, you don't have to be a tough negotiator. You don't have to fight for your fees. Look at anyone who's risen to the top of his industry - any industry - and I promise you they have this skill. For some, the gift of persuasion comes naturally. But they're the lucky few. Most people have to learn it - just like I did. One of the best ways to develop this skill is to learn copywriting. Copywriting, simply put, is any writing that persuades someone to take an action. It could be buying a product ... donating to a favorite charity ... or just simply "clicking here for more information." Copywriting is the single best persuasion method because it has some advantages and drawbacks that make it different from other kinds of selling. When you write copy you never have to face your prospect personally. You "talk" to them via mail or email. This is good for shy people. But it means you have to become extra good at imagining how that prospect is reacting to everything you say. Learning how to write direct-response advertising, which is another name for this, teaches you the most important secrets about persuasion. It teaches you, for example, that: Everybody loves to buy, but nobody loves to be sold. People who hate selling the most are the best customers. Once someone has bought something from you once, it is very easy to persuade him to buy more things from you - even more expensive things. Rational argument has its place in selling, but it is not nearly as important as you might think. Great copywriters are very good at research. What great copywriters look for when they research are emotionally-captivating ideas and emotionally-compelling stories. Being genuine and speaking with an honest voice is one of the strongest assets of persuasive writing. If you can learn the skill of writing persuasive copy, then you can apply that skill to everything you do. You will be able to double and then triple and then quintuple your hourly income without even breaking a sweat. Before I learned to write copy, I was just as smart and ambitious as I am now. (I was probably smarter and more ambitious, to speak truly.) And yet all I could make was $20 an hour. Today, my working time makes me about 100 times that much. I haven't gotten any smarter. I don't work any harder. And I'm definitely not better looking. What's the difference? I know how to persuade. And I'm not the only one. I've mentored personally dozens of men and women who were making $10 and $20 an hour before they learned this skill. Today, most of them are making between $100,000 and $1,000,000 - with the majority in the $300,000 to $400,000 range. And indirectly, I've mentored thousands through Early to Rise and especially through American Writers & Artists Inc.'s copywriting programs. I've seen hundreds of unsolicited testimonials written to the AWAI group thanking them for giving them this awesome power. One of those folks is Paul Hollingshead, a protege of mine who went from earning six bucks an hour in a grocery store to making more than $250,000 a year for the past decade ... just because he learned how to write letters that persuade. (He recently wrote a letter explaining how he plans to double that this year.) You may have heard Paul's story before. He's part of AWAI, which does nothing but teach people this ever-so-valuable skill ... by showing them how to write letters that sell all kinds of products and services. If you're unemployed, underemployed or ready for a career change, you must give serious thought to learning this skill. If you have your own business or are running a business it is critical to become an expert in persuasion. There is no better way to secure an ever-increasing future income for you and your family. Once you have mastered the art of literary persuasion, you will never want for anything... You'll be in constant demand. You can make as much money as you need or want. You can live and write anywhere - and choose your own hours. Persuasion is a skill that will give you the power to generate "wealth on demand" - right up until the day you decide you have enough. To me it's a no-brainer: if you want to take your career and your income to the very highest level - you need to have this skill. AWAI has the best "soup to nuts" learning program anywhere on copywriting. (I know, because I helped them write it ...) In as few as six months, the AWAI program will provide you with a thorough and pragmatic understanding of the art of persuasion. You will actually be able to feel the power of knowing that you can pretty much convince anyone to do what you want them to do. You'll be able to quickly write sales letters that can bring in millions of dollars in a single weekend (and give you a piece of the action!). You'll know how to create stories and pitches and offers that can double or triple the revenue of any business - including the one you work for right now. You'll become comfortable with the business of copywriting. You will know how to get clients and how to turn prospects into customers and how to persuade those customers to buy from you over and over again. You'll enjoy a very exciting lifestyle - where you can shed the work-a-day life once and for all ... move to anywhere in the world ... and earn a solid six figure income writing these very simple, pretty much "formulaic" letters a few hours a day. Are you ready to give it a try? Good, because the folks at AWAI have a very exciting offer for you. For years, AWAI has offered its flagship resource - The Accelerated Program for Six-Figure Copywriting - for $507. (An absolute bargain, simply because it can take you from knowing nothing about the business to mastering it in a matter of weeks - faster and more efficiently than any college program can. Plus, it's knowledge that can start generating income for you immediately - and earn you millions over your lifetime.) Recently, AWAI "beefed up" the program and put it online (loaded up with lots of new and current examples and techniques) - and lowered the price to just $299 ... But they're offering an even better price for ETR members through this offer and this offer only: $197 for the entire program! Plus, you have an entire YEAR to check it out. If in that time you're not completely satisfied - or you decide, hey, this copywriting thing just isn't for me - just e-mail AWAI Executive Director Katie Yeakle and she'll deactivate your passcode and return your $197. It's that simple. And oh yes - unlike the $507 "paper" version - which would have to be packed up and shipped to you - you can get started on mastering the art of persuasion and your new career immediately. Just as soon as your order's processed, your access code will arrive by e-mail, within minutes of responding to this offer. Click here to order risk free now... and begin your transformation right away. Or, if you'd like to learn more about copywriting and the enormous income potential it holds for anyone who can write a simple letter, click here. The important thing is to take action - and start learning this all-powerful skill today. I promise you, from and income and lifestyle standpoint, it will be the best decision you'll have made in your lifetime. Sincerely, Michael Masterson P.S. If you do take my advice and order the program today (knowing full well you have a full year to "test drive" it at no risk to you) they will send you two very special gifts. One is free access to a very special call AWAI is holding with expert copywriter and very good friend of ETR and AWAI Bob Bly. Bob will tell you all about the business of copywriting from his perspective ... how he's able to make over $500,000 a year from it ... and offer you some of his best writing and productivity tips. The second is my latest book on "The Architecture of Persuasion." It's all about the "secret structure" of a successful sales letter - and how all the elements fit together. Too much to go into here, but I can tell you this: Once you're into the program and start writing - you'll be glad this book is by your side. Again, both these gifts are free only for ETR readers - and you can keep my book even if you decide you don't want to continue with the program and get your money back.  You’ll get all the details once you place your order. This is an extraordinary offer. I would not pass it up. 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