Thursday, May 13, 2010

ETR: Good People

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Issue No. 3025 - $1.00

Thursday, May 13, 2010

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Got It All?

You're grateful for what you have in life... but you still want more, right? More success. The ability to provide your family with financial freedom. And you really want to enjoy retirement. An early retirement, at that. But how are you going to get there? Do you have a plan? Bob Cox does...

What Matters Most in Your Business
By Jason Holland

What's the single most valuable property in your business? In his video today, veteran copywriter and marketing strategist Drayton Bird reveals the one thing that once you have it... you don't have to worry about your business. Just click the screen shot below to watch the video.

Drayton Bird Video

Veteran copywriter and direct-marketing strategist Drayton Bird has worked with American Express, Ford, Microsoft, Visa, Procter & Gamble, and scores of other clients during his five-decade career, which included a stint as international vice-chairman and creative director with Ogilvy & Mather. In 2003, he was named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing.

Ready for more marketing insights from Drayton Bird? For 101 ideas, case studies, and articles on topics like the one you just viewed, and a 28-day free trial of Drayton's Commonsense Marketing Series, go here.

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Don't Even Think of Starting a Business Until You've Read This Book

Brian Tracy calls Michael Masterson's Ready, Fire, Aim "an extraordinary book -- full of practical, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible."

And Robert Ringer says, "What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it -- over... and over... and over again."

Find out just what Michael is saying in his New York Times and Wall Street Journal bestseller here...

"Your newsletter truly stands out."

"This was long due. Just want to thank you for every issue you put together. Your articles are truly classy, informative, and a catalyst to my performance at work and home. No frills and fancies. Just plain thinking and clear speaking.

"I keep sharing your articles with my family and friends and suggest they subscribe too. Will keep doing that.

"In this age of fast information and faster dissipation, your newsletter truly stands out."

Amritha Alapati
Hyderabad, India

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Don't Have Any "Start-Up" Funding?

It's a myth that you need venture capital or loads of your own money to start a business online. Thousands of today's most successful Internet businesses began as very small operations funded by a few hundred dollars and a great game plan. We have that game plan for you...

The Language Perfectionist: Cringe Binge -- New Funny Bloopers

By Don Hauptman

I've long been fascinated by unintentionally amusing mistakes in the media. For years, I've sought and saved such howlers, appending snappy comebacks. I'm now assembling my collection into a book. Below are a few recently culled specimens.


  • Women's health website: "Diary free lifestyle becomes mandatory for anyone who may be allergic to milk or intolerant to lactose."
  • (And with a diary-free diet, you never have to eat your words.)


  • Correction: "The Smyrna, Ga., dateline on a page one article Friday about home buyers seeking smaller, simpler homes was incorrectly given in some editions as Smarmy, Ga."
  • (Smarmy residents are furious about this mix-up.)


  • Tutoring company website: "Basic social skills and respect for others are essential. socialsklz:-) tools to thrive in the modern world was founded... to equip our children, tweens and teens with these tools to succeed in life...."
  • (Perhaps spelling should be among them.)


  • Historical novel: "The English captain had escaped in part by signaling a lady he'd bedded through the prison windows...."
  • (With that sort of flexibility, he should have made his escape earlier.)


  • Letter to editor: "Language will evolve in whatever way people believe best enables them to communicate.... Language will remain uniform and unchanging only as long as it serves the purpose of understanding one other."
  • (Too late!)


    [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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