The Michael Masterson Journal

Issue No. 53 - $1.91	Saturday, July 31, 2010
"Motivation is the art of getting people to do what you want them to do because they want to do it." Dwight D. Eisenhower Motivation I was once characterized by a book reviewer as a "motivational writer." Apparently he felt that this moniker debased me. It didn't. I am very happy that my writing sometimes has the effect of motivating people. I find it hard to understand what is wrong with that. If he meant to imply that my work doesn't have substance he should have said so. But I don't think he dared say that because the book he was reviewing was about building businesses -- and that is something I know a great deal more about than the average reader of that book, including him. Still, a lot of folks have the idea that motivating people is somehow less legitimate than, say, just providing them with information. The thinking seems to go something like this: "Don't try to excite me. Don't try to get me moving. Just tell me the facts." But knowing the facts is only 20 percent of success. Testing the facts by putting them into action is 80 percent. I can't say for sure when motivation started creeping into my writing. But it was at least 20 years ago -- well before I started writing books about marketing and business. I think it began when I became a consultant and realized that I couldn't force my clients to execute my ideas. If I wanted them to follow my suggestions, I would have to take the extra step of motivating them to do it. When I make presentations to a group, I try to motivate my audience to take the action I want them to take by using the persuasive techniques that I teach marketers to use in selling products. For one thing, I express the value of my ideas in terms of how the people I'm speaking to (not me or anyone else) will benefit from them. I also sell one idea at a time. I have learned that if I try to do more, they (and I) will come away with nothing. Whenever possible, I present my ideas through stories -- because stories, more than any other information-sharing technique, have the power to inspire. And I provide proof to support the claims I make. Tangible, relevant, and impressive proof. All this is good for group presentations. But when I am trying to motivate my clients to implement my ideas, I have to do more. I have to work with all the key people in the company -- the CEO, the top marketers, and the top product people -- on an individual basis. It takes a lot of time, but it's necessary because every one of them has unique problems and concerns that have to be addressed. Many business owners and senior executives don't bother to sell their ideas to the people who will be responsible for implementing them. They think it's enough that they come up with the ideas in the first place. And they prefer to motivate the troops by rewarding them financially, as well as with such gimmicks as business retreats and "employee of the month" plaques. One of my clients is a big believer in financial incentives. In fact, he attributes a good deal of his success to the substantial, profit-based bonuses he gives out on a regular basis. But I don't believe he's right about that. I think there are all sorts of other motivating activities going on in his business that he is not fully aware of. For example, his top people are very much involved with the people who report to them. They congratulate them publicly for achieving their goals and they also privately counsel those who have failed to hit the mark. This constant interaction and support is, I think, the real reason his employees work so hard and keep the business growing. When I was a young executive I did what my client is doing now. But over the years I recognized that "automatic" financial incentives failed to work as often as they succeeded. I tried to figure out why that was. I talked to my employees. I sought the counsel of my mentors. And I read books -- lots and lots of books about motivation. One thing I learned was that he best people aren't motivated by money. They certainly appreciate it. And they will not lose sight of the potential for a bonus as they do their jobs. But what really motivates them is what some experts call internal rewards -- the personal pride and gratification that comes from a job well done. In other words, they work hard and smart to please themselves. You only need to think of Enron to appreciate how things can go bad by attaching business goals to financial incentives. If you want your business to achieve its true potential you must be willing to give your people personal attention. You have to eschew hard power (the sort of power that Steve Jobs is famous for) and practice the soft skills of listening and coaching and providing a purposeful environment for them to work in. (I've read a lot about purposefulness in recent years -- but almost nothing about how important it is in business.) If you provide financial incentives, you have to make sure they are fair. But you have to realize that they will affect people differently. You can't just establish them and walk away. I got involved in a discussion recently with a client who, I believed, was making a mistake by ignoring his key people. "They're doing fine on their own," he told me. "They don't need me meddling in their affairs." Yes, they were doing fine. Still, I argued that he needed to stay in touch with them. He needed to ask them questions and give them suggestions. He didn't need to make demands or commands, but he did need to make sure that they were feeling fulfilled by the work they were doing. If they weren't, he was going to lose them or they were going to stop caring about the business -- no matter how much he was paying them. I've seen it happen too many times. An executive makes a fast rise and then suddenly breaks though to the upper ranks. He continues to build the business, bringing in smart people to help him. He motivates them with money because it seems to work and because he doesn't know any better. All the while, his income is getting bigger and he is acquiring spending habits and pastimes that compete with his work. Eventually -- generally after seven to 10 years -- he finds that the business is running itself. He doesn't have to show up every day, so he doesn't. He'd much rather spend time on his hobbies and outside interests. He gets away with it so it becomes a habit. A year or two later sales flatten out and profits decline. And he doesn't understand why. If you want your business to grow profitably and consistently, you must understand that your job as chief motivator will never go away. You must be willing to interact personally with everyone who reports to you. You must talk to them constantly. You must give them guidance. You must give them freedom. You must praise them and you must occasionally correct them too. Let me give you an example of how important employee motivation is to the success of a business. This past year, I have been very much involved with a client whose business had faltered. I began by meeting with his key employees and trying to understand what they were doing, what they were proud of, and what was frustrating them. Based on what I learned, I recommended some radical changes in the structure of the business -- and as a result, some people had to be fired. In deciding which people to keep, my primary concern was whether any of the company's employees would be open to new ideas. I believed I had the knowledge they all needed but I had to be sure they would listen to me. By eliminating the people who were past being motivated, I made my job possible. Once I had a good group of people that I could motivate, I knew that my ideas for turning the business around could be tested. To cut to the chase, they managed a miraculous turnaround in less than six months. The improvement was only partially due to the new ideas we introduced. Most of it was due to the fact that the entire team was motivated to execute those ideas well and quickly. [Ed. Note: You've just learned the right way to motivate your employees. It's a key element of growing a successful business. And it's a major theme of Michael Masterson's Wall Street Journal and New York Times bestselling book on entrepreneurship, Ready, Fire, Aim. Brian Tracy calls Ready, Fire, Aim "an extraordinary book -- full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible." And Robert Ringer says "What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it -- over... and over... and over again." In Ready, Fire, Aim, Michael shares the business-building secrets he learned while he took several businesses from scratch to multimillions in revenues. And, as always, his contrarian advice flies in the face of the "wisdom" offered up by most mainstream management and business gurus. For example, you'll learn why... Coming up with an original product idea... is usually a recipe for disaster Failure is good thing You should cooperate with your competitors And much more... Early to Rise is offering a free copy of Ready, Fire, Aim to ETR readers today. All you have to do is sign up for a free trial subscription to the Liberty Street League, our premium wealth-building membership service. Get all the details here.] How I Invest in Gold Knowing that I consult with several financial publishing companies, one of my son's friends recently asked my advice on investing in gold. Based on advice from the Oxford Club last year, he had purchased a few shares of gold producer New Gold (NGD) and doubled his money. But these days he's hearing that now is an even better time to get into gold-related stocks. He's not looking for huge returns. Just enough to help pay for his daughters' school tuition.  What I told him should help you too... I have invested about one half of 1% of my net worth in gold stocks. It helps, of course, that I've done this through private deals that one of the world's top experts puts together for his friends. But most of my gold investments have been in bullion coins (as opposed to collectible coins). I began investing in these coins when they were priced at less than $400, and I have plenty now. But if I didn't have at least a year's salary worth socked away, I would continue to buy them. If you plan to buy bullion coins -- and you should -- don't pay too much of a premium for them. One guy I know and trust is Van Simmons at David Hall's Rare Coins and Collectibles. Gold bullion coins you should buy for safety -- in case we do go into a spiraling inflation. Gold stocks are merely to play the game. Keep that portion of your portfolio small. As always, keep in mind that I am not a registered investment advisor. I'm just telling you what I do and what works for me. And gold isn't the only metal I'm interested in these days. The researchers at Sound Profits recently sent over a report on a metal that I didn't know anything about (and could barely pronounce) -- one that I found very intriguing. If their analysis is correct, it could be a very smart way to play two of the biggest trends in the markets today (and you know I'm a believer in trend investing). Check out the full special report and get all the details here. Read The Pledge Before Anyone Else We were recently checking out cover designs for my new book, The Pledge: Your Master Plan for an Abundant Life. John Wiley and Sons (the publisher) would probably be mad if I showed them to you. But I can give you an early look at some of the chapters -- and you can tell me what you think. The Pledge is not a book on "goal setting." It provides a blueprint for fundamental change. Here's some of what you'll learn: Why traditional goal-setting programs seldom work The Four Rules for master-planning your life that will guarantee success How to make quick and correct decisions every day to enrich your life The secret of Accelerated Failure How asking one question will improve everything in your business and life The secret of the 4-Hour Workday (This one really works!) And much, much more... Just go here, give us your e-mail address (so we can give you exclusive book updates and a special deal when the book is officially released), and you'll download an excerpt from The Pledge instantly. Then read it and send me an e-mail to let me know what you think: AskMichael@ETRFeedback.com. We just might publish you in ETR. The Not-So-Empty Restaurant My friend A., a restaurateur, read my Journal essay on "The Empty Restaurant" a couple of weeks ago. It inspired him to share a marketing lesson he learned years ago. I think you'll find it useful -- no matter what business you're in. "Many years ago, my cafe participated in a rib contest. (You know our ribs are great.) Well, many people were going to the other 20 rib stands. But not so many were coming to ours. It took me a while to figure out why. "The other booths had lines, and ours didn't. We didn't have lines because my staff was so fast. Lines were forming at the other rib places because they were slow at plating the food and slow in making change. I had my crew slow down and a line formed. The rest of the weekend we worked just slow enough to have a line and just fast enough so customers didn't have to wait too long. "We did very well. People say that they don't want to wait, but I guess they do." [Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at AskMichael@ETRFeedback.com.]
© 2010 Early to Rise, LLC.
NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

Your ETR Insider

From The Desk of Laura Rodini	Volume 1  |  Issue 24   |  July 30, 2010
Dear ETR Insider, I want to tell you about something a lot of people would find really boring... Until you had to live without it. It's a completely invisible "Alpha Metal" found in everything from car engines, pipelines, air tanks, power tools... even your kitchen sink! Without this "Alpha Metal," buildings and bridges and parking garages would collapse. Planes would crash and ships would split apart and sink… Trucks, cars and trains would grind to a halt… If this metal disappeared, the entire modern world would collapse. Take a guess at what it is... Think it's steel? How about iron? Aluminum? Copper? Zinc? Nope. It's nothing you've ever heard of... But you absolutely couldn't live without it. Our Research Director Andy Gordon has discovered THREE ways in which this "alpha metal" could pay you 10-14 times more than what gold or silver ever could. Our super-special Sound Profits report has all the details. | 5 Days' Superstars | Chuck and Melissa Swain Internet business builders, listen up! Networking is one of the easiest ways to grow your list. And it's one of the things we emphasized at our 5 Days in July Business Building Conference. "When you're just getting started," list-building expert Brian Edmondson told attendees, "you want to find people like you who have similar-sized lists." Say you have a list of 100 names. You could easily find 10, 15, or 20 people who also have lists of 100 names, and "swap" with them. By running their ad on your site, and your ad on theirs, you'd both be able to collect new names and grow your lists. "Do this several times, and before you know it, you'll have a list of 1,000 people," Brian said. Networking works for content, too, said Brian. If you feel that your website needs more expert information than you can provide on your own, find some experts and interview them! Melissa and Chuck Swain, from Sydney, Australia, took Brian's advice and ran with it. Melissa works part-time on information systems and full-time as a mom. (In fact, she homeschools 2 of their 4 kids, and one of them just went off to college.) Chuck works as a safety & training manager for manufacturing plants throughout Australia, New Zealand & the Philippines. And they share a passion for teaching others the lessons they've learned on how to get to "that next level" of success in a job. At the conference, Chuck and Melissa were impressed by a video presentation from PJ McClure, a 5 Days alum and creator of "The Mindset Maven." So Chuck sent PJ a message on Linkedin and asked him for an interview. PJ said yes. "Simple as that," Melissa told me. "PJ was great," she said. "The interview's about 30 minutes long. We talked about what the 'Mindset' is, and how it impacts a person's performance and results. Towards the end, PJ gives a couple of tips on how you can use his advice to get better, starting today." Check out the interview on Chuck's website, YouSuckGetBetter.com. To conduct the interview, they used FreeConferenceCall.com, a website that Brian had recommended to attendees. And to clean up the audio, they downloaded Audacity, a free editing tool. "We took out the pauses and some of the um's - and there you have it," Melissa said. Chuck is now writing a report called "How to BLUF Your Boss" that he'll be giving away as a free bonus when people sign up for his list. (BLUF stands for Bottom Line Up Front.) The report's about how to get your boss's attention and keep it. So keep an eye on his website. And when you see that the report is ready, go ahead and sign up! I couldn't be more impressed with Chuck and Melissa and the rest of our 5 Days attendees. In the two weeks since the conference, they've been busy adding widgets to their websites, writing content, building their lists, setting up their Paypal links, and uploading videos onto YouTube. "If you are serious about building a home-based internet business, as a fallback plan or to become your main source of income," said Chuck, "you will not find a better resource than 5 Days, period!" You can learn the same skills that everyone at the conference learned - and you don't have to travel to do it. Find out more about our Perfect Home Business Program by clicking here. | Next Year's 5 Days? | The location remains a mystery. And the consensus is a toss-up. Half of you voted for Denver, the other half voted for Chicago. Here's a few of the comments we got: "Chicago would be a great place for 5 Days in July!" wrote Carol. "I am in the process of saving up for 5 Days in July 2011... I WILL attend next year in Denver," wrote Rodney. Well, allow me to throw a few additional contenders into the mix: San Diego and (our dark horse candidate) Salt Lake City. (Me, I'm partial to Salt Lake. I had the best burrito of my life in the SLC airport.) Given these four choices, tell me where you'd like us to go and why! I'll have updated results next week. | Party Crasher | One more thing before I sign off this week... Party on, George When I go to work, my dog George heads off to "doggie day care" at a place in Delray Beach called Barkingham Palace (lol). George is a shy guy by nature, so it makes me feel good to know he's around other dogs and not sitting at home by himself all day. But I couldn't believe what I saw when I picked him up on Tuesday. George had made friends with Seamus, a boxer. He was even invited to Seamus's birthday party! They had a doggie cake, doggie party hats, doggie games... I was so proud of George for becoming one of the "in crowd." Here's hoping your weekend is full of fun parties, too. Until next week, Sincerely, Laura Rodini COO, Early to Rise We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
Whitelist Our Email | Click Here to Unsubscribe | Customer Service | Feedback
Copyright 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Important: ETR is dedicated to bringing its readers the newest, most hopeful and most trustworthy information and advice about internet marketing, findings and products. Because we are a for-profit publication, we include advertising copy in each issue and send our readers advertisements we approve of. When our editors like and use advertised products we talk about their features and benefits in our editorial. Readers should be assured that although we may have a financial interest in a product we talk about, we will never recommend anything we dont believe in. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

Building a Website in Just 10 Minutes

Dear Early to Riser, How difficult is it to get a professional looking website for your online business up and running? These days it's cheap and easy... if you have the right tools. And today we're offering you an exclusive FREE sneak peek at one of those tools It's the same program we taught attendees of our 5 Days in July Internet Business Building Conference, and the best one we've seen out there for Internet entrepreneurs. It's tailor-made for online business. With this program, you can add... A custom header - no graphic designer needed A fully-customized look and feel, including colors and layout Social media marketing with Facebook, Twitter, and other platforms Ways to instantly monetize your site with AdSense, affiliate product links, and more And all this can be done... a COMPLETE website ready-to-go... ... in just TEN MINUTES. This is something you need to see. And, as an Early to Riser, you can. Joel Comm, who has been building profitable online businesses for 15 years, is hosting an exclusive free webinar TONIGHT. He and his associate Dan Nickerson will build a complete website in just TEN MINUTES... right before your eyes. That's layout, design, monetization, social media and more... all in just ten minutes! Hurry and register now as we expect this free webinar to fill up FAST. Special Live Free Webinar : Date: Friday, July 30th Time: 7 pm EST, 4 pm PST Register now! You are not going to want to miss this! We cannot guarantee that a replay will be available, so this may be your only chance to see this! To your success, Jason Holland Managing Editor Early to Rise P.S. - You've never seen anything like this. And once you see it, you'll want to do the same thing for yourself. Come watch Joel and Dan crank out a quality website in nothing flat! You will be amazed at this technology. Just go here to register You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

Everybody's talking about this

Dear ETR Reader - Everybody's talking about it. By "it" I mean making money on the Internet selling either information products or merchandise. Every day you're bombarded by promotions telling you how easy it is to "get rich quick" online. So you buy these expensive products, study them thoroughly, follow all the instructions... and lo and behold, you're still not rich! The problem is that it's almost impossible to master the fine points of information marketing from a packaged course taught by someone whose only "expertise" is selling marketing courses! You need an experienced teacher to help you avoid the common pitfalls and finally achieve online success. Now you can get step by step guidance from not one but 9 of today's top Internet marketing gurus - including Perry Marshall, Rich Schefren, Michael Masterson, and Drayton Bird - at this year's ETR Info-Marketing Bootcamp. Combined, these Internet marketing pros have collectively sold millions of dollars on the Internet, either directly or for their clients. Now they want to help you break through the barriers that have been holding you back and start generating cash flow on the Internet. See below for details.... Best Regards, Jason Holland Managing Editor Early to Rise     Here’s an Idea That Can Earn You Thousands of Dollars on the Internet and Is Already Proven to Work Like Gangbusters…. It’s true: Just one great idea … one clever marketing technique … one terrific contact … one profitable joint venture deal you make at the 2010 Early to Rise Information Marketing Conference can: Explode your sales. Skyrocket your revenues. Take your business to the next level. Dear Friend: If the Internet were static, we wouldn’t have to assemble the finest minds in marketing in beautiful Delray Beach Florida every November for ETR’s annual Info Marketing Conference. But the Internet isn’t static. It’s dynamic. Changing at a dizzying pace. And Internet marketing is changing right along with it at breakneck speed. What was revolutionary last year is already old hat. Techniques that worked like gangbusters even a few months ago have been superseded by red-hot marketing strategies that are setting records for traffic and revenues. Last year, marketers were obsessed with SEO (organic search). This year, social media is all the rage, along with mobile marketing. But what about the next big thing in Internet marketing? Just who is it that’s making today’s most important ground-breaking discoveries in pay per click, list building, traffic generation, search engine optimization, affiliate marketing, social networking, and Internet selling? These innovators are the “big boys” of Internet marketing. You know. The legends. The guys who rake in $75,000 in a one-day launch – or spend tens of thousands of dollars a day on Google AdWords – or bring in tens of thousands of dollars a month from their high-end coaching programs. The very folks who we invite to train you at our annual Info Marketing Conference. Discover exactly which info-marketing giants are making the biggest waves today... And find out how YOU can meet them and learn all their secrets this November... by reading on right here.       You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: The Death of Direct Mail

Home | Archives | Contact | Privacy Policy | Whitelist Us | Unsubscribe
Issue No. 3069 - $1.00	Thursday, July 29, 2010
-----------------------------------------------------Highly Recommended----------------------------------------------------- If There's One Thing Truly Successful People Know ... it's that "dreaming" about success won't get you anywhere. You must take action. That's first. Next, you need somebody who's been there before to guide you. Success mentor Bob Cox has built multimillion-dollar businesses, advised billionaires, and helped people around the world achieve their dreams. Why not let him help you? "You can always find some expert who will say something hopelessly hopeless about anything." Peter McWilliams Hark Unto the Wisdom of Tom Evans, Folks... With Distinct Scepticism By Drayton Bird A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online. After reading that, I rushed to the phone as fast as my little legs would carry me. I had a client who was sending out 48 million direct-mail pieces a year to get business. I had to warn him. He needed to know that the game was up. Direct mail was dead. Run for your lives, everyone! But he pooh-poohed my warning. "We're the only big firm in our industry doing well," he said. "Everyone else is in a mess. Our main competitor can't even service their bank loans. I think I'll just ignore this Tom Evans chap, being as we're doing so well." Every time I hear that something is dead, especially if it comes from an expert, I remember Mark Twain's reaction after reading his own obituary in a newspaper. The telegram he sent to the editor read, "The reports of my death have been greatly exaggerated." In his piece, Tom Evans presented what he considered to be compelling evidence that direct mail for customer acquisition is finished. The evidence: Direct-marketing spending decreased by 12 percent over the last year, driven by a shift away from direct mail and promotional material delivered door-to-door. And the top 10 direct-mail users had spent 40 percent less on direct mail.  Not only that, but he quotes Justin Basini, vice president of marketing for Capital One bank (once a top three direct-mail user), as saying that they were getting out of direct mail and putting their customer acquisition "resources" (which is marketing-speak for money) into online marketing. "Sending out loads of direct mail with [credit card] application forms isn't working anymore," said Basini. From all this it is but a short leap to conclude, as Tom did, that "direct mail will always be important and it will still play a large part in direct marketing for many years to come, especially with regards to customer retention. However as a vehicle of customer acquisition it's finished. Digital does the job more cost effectively and in a word, better." But, unlike Capital One, my client was not in the financial services business. He was in home-improvement. And what works for a financial services business doesn't apply to everyone. And there is more naivety in Tom's piece. On the matter of lead generation, he says that when you generate leads online, "the Cost per Acquisition model... is a no-lose and no-risk proposition. Marketers can simply request a set number of sales leads for a guaranteed fixed cost. If the lead quality is up to par, calculating the ROI is straightforward." The man inhabits wonderland. This would be true -- except for one thing. As more and more businesses recognize the joys of online customer acquisition, more and more will be willing to pay more and more to get those leads... or settle for fewer. The same thing happened with e-mail marketing. Once it got amazing results. Now it doesn't. And guess what the smart people in online marketing are doing? They're telling everyone to start testing offline. So whilst I -- and most of my clients -- have switched many of our efforts online, we are not so foolish as to believe that this is the only means of succeeding. We are interested in integrating our efforts. Yes, it is true that, right now, online marketing in general tends to return a better ROI, but it is also true that many online marketers are being more imaginative than the direct mailers.   Not long ago, for example, I wrote a direct-mail promotion that doubled response for an insurance firm. It wasn't because my stuff was so brilliant but because what these people had been running was so bloody awful. It has been about 10 years since a drunken creative director in a bar in Kuala Lumpur told me (I was not exactly sober either) that e-mail would kill direct mail. Now Tom Evans -- whose chief interest in publishing his words of wisdom, of course, is to attract clients -- says online is the answer to a maiden's prayer. And so it is, and will be for a while. But in the long term, results will determine where marketers put their money. As Bertrand Russell remarked, "What men seek is not knowledge, but certainty." You won't find it in just one medium or one marketing discipline. That's kindergarten stuff. [Ed. Note: Veteran copywriter and direct-marketing strategist Drayton Bird has worked with American Express, Ford, Microsoft, Visa, Procter & Gamble, and scores of other clients during his five-decade career, which included a stint as international vice-chairman and creative director with Ogilvy & Mather. In 2003, he was named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. Drayton will be a featured presenter at Early to Rise's upcoming Information Marketing Bootcamp in November. He'll be speaking about copywriting and marketing strategy, and sharing some of the "war" stories from his decades-long career in the industry. Go here to find out who'll be sharing the stage with Drayton in November... and how you can reserve your spot at the conference. Ready for more marketing insights from Drayton Bird? For 101 ideas, free case studies, and articles on topics like the one you just read, and a 28-day free trial of Drayton's Commonsense Marketing Series, go here.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- The Tables Have Turned Right now, corporate America is getting filthy rich off of you. They do it every time you shell out money for almost any item -- large or small. Their profits come from massive mark-ups on imports from places like China, where a widget may cost a buck or two but sells here for $19.95. But now, the tables have turned on the corporations -- thanks to the Internet and our global economy. And you can be the one reaping windfall profits from the import business. Best part: You can easily run your entire business online, with no employees, no previous experience or knowledge, and with as little as $50 in start-up costs. Learn how you can get started right now! What Do You Want Your Life to Look Like? "Over the years, I have participated in any number of personal coaching systems. I have had the pleasure of talking with a number of very good, highly qualified coaches both in person and by telephone. Yesterday, Bob Cox set the coaching bar to record heights. "During the entire conversation, I felt completely heard. It was obvious to me that I had 100% of his attention. Bob spoke from his own experience and spoke to what he knew to be true, not what he thought or what he theorized. "Bob spoke clearly and concisely. His attitude was refreshing in that it was obvious that he did not have an agenda to pursue. He wanted me to really understand where I was stuck, and I got it. "Bob provided a number of concrete action steps that I began taking today. These steps will begin the path to achieving the results I want. I am answering the question 'What do I really want my life to look like?'  "Thanks so much for your generosity yesterday, Bob. Talking with you really clarified a number of things for me, as well as forced me to face some pretty hard truths. "I look forward to paying your kindness forward." John Mariotti -----------------------------------------------------Highly Recommended----------------------------------------------------- What's a "Perfect Home Business"? Ask 100 of your fellow Early to Risers to describe their "Perfect Home Business," and 99 of them would probably say something like this... "Well, first of all, it's got to be based on something I actually enjoy -- a hobby or passion of mine." Sounds good so far...  "And... let's see... I don't have a lot of spare time (or money!)... so it would have to be quick and easy to start... and fairly cheap too." Fair enough... "Oh, and I'm no technical or marketing genius. So I need something that doesn't take a Ph.D. just to make a few extra bucks." Understood. At Early to Rise, we've heard you loud and clear! You asked... now we're going to deliver. The Language Perfectionist: A Useful New Language Resource By Don Hauptman Given the depressed state of literacy, the appearance of an excellent new guide to grammar, style, and usage is an occasion for rejoicing. The Accidents of Style by Charles Harrington Elster, just published, is a volume every writer should have at hand. It will help you polish your prose, express your ideas more clearly, and avoid numerous errors. The title is a clever play on Strunk and White's classic The Elements of Style. But although that 51-year-old reference book is still helpful, Accidents goes well beyond it, with 350 wry and well-reasoned essays on topics that Messrs. Strunk and White probably didn't need to consider half a century ago. "Accidents of style" are common mistakes, and Elster has fun with the metaphor: "This book shows you how to steer around the ruts and potholes.... It's a crash course in careful usage." Elster is an authority on the English language. He has written books on, among other things, vocabulary building and pronunciation. Like me, he's a purist and prescriptivist who also recognizes that the rules occasionally need revising and updating. If you recall boring grammar lessons from your school days, fear not. Elster is an entertaining writer and he festoons his book with mischievous observations and asides. The following sampling will give you a sense of both the book's content and the author's puckish and sometimes barbed approach: On the word impact: "This powerful word, which traditionally connotes considerable force, has lost all its forcefulness through incessant repetition [both as noun and verb].... I, for one, will continue to boycott this word in all its monstrous forms...." Alternatives: effect and influence. On the word kudos: "Kudos is a singular noun"; there is no such thing as a kudo. Also: "The word ought to be reserved for praise given for illustrious, or at least significant, achievement and not used as a pseudoliterary substitute for congratulations...." On the vogue word issues: "This trendy euphemism, which may have come from the jargon of psychology or from the lingo of politics, avoids the perceived stigma and sting of problems and allows us to allude to difficulties without admitting that they exist.... Why do we shrink from saying what we mean [and instead] reach for this mealymouthed, weasel word issues?" "Adverbiage is... the overuse or awkward use of adverbs.... I will consider it conveys more promise of serious attention than I will seriously consider it. I reject the allegation is firmer and more confident than I utterly reject the allegation." On opening with "Let me see....": "This lamest of rhetorical devices is invariably a setup, a con, the prelude to a haughty diatribe in which the writer displays his superior reasoning and confirms the stupidity of others by demolishing a straw man, usually with a lethal dose of sarcasm."   The Accidents of Style offers much more: Advice on the proper use of punctuation (apostrophes, commas, quotation marks) and spelling (it's espresso, not expresso and supersede, not supercede), and guidance on avoiding redundancies (close proximity, fellow colleagues), "confusables" (anxious vs. eager, emulate vs. imitate, flaunt vs. flout), and cliches and slang (at the end of the day, on the same page). In addition, the book contains quizzes to test your knowledge, tips to improve your writing, and even funny bloopers. Unlike most other language guides, the structure of Accidents isn't alphabetical by subject. Instead, the entries begin with simple matters, then become progressively more complex. The index will help you find what you're looking for. The book can be used either as a reference or read straight through. Both routes will prove rewarding. My one complaint is that Elster occasionally comes across as a bit of a curmudgeon, deriding those who don't do things in his approved way. But considering how permissive most dictionaries and language authorities have become, a martinet may be just what we need to restore some balance. I learned a lot from The Accidents of Style. You will, too. [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.] We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
Whitelist Our Email | Click Here to Unsubscribe | Customer Service | Feed Back
Copyright © 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: Pop Quiz!

Home | Archives | Contact | Privacy Policy | Whitelist Us | Unsubscribe
Issue No. 3068 - $1.00	Wednesday, July 28, 2010
-----------------------------------------------------Highly Recommended----------------------------------------------------- The Most Important Metal of the 21st Century... Has already shown investors who know about it up to 14 times the optimum gains of gold, silver, or platinum over the last decade. Here's why this overlooked element will be on every investor's radar before October 1st, 2010 — plus the three moves you'll need to make NOW to put yourself in line for a chance at 55 times your money. "The wide world is all about you; you can fence yourselves in, but you cannot forever fence it out." J.R.R. Tolkien Pop Quiz By Bob Irish What do the following major brands have in common? Budweiser Lysol Ben and Jerry's ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to the head of the class. The United States represents only 30% of world stock market capitalization. Put another way, by not investing outside the U.S. you are missing 70% of the world's investment opportunities. How do you decide where else in the world you want to invest your money? It pays to look at GDP growth rates. Why? Because, long term, stock prices correlate to GDP. When an economy booms, its stock prices follow. Japan is a good example. A Look Back at Japan From 1950 through 1980, Japan was considered an emerging market. Over this 30-year period, GDP in Japan increased by an average of 7.4% a year. And stock market returns were staggering. The Japanese market had a 70-fold increase in value! During this same time, the S&P 500 had just a seven-fold increase in value. So Where's the Growth Now? The following chart from the IMF says it all. There is a huge difference between the emerging economies and the advanced economies: GDP Growth Rates This wasn't always true. Today's global economy is different than anything we've seen since World War II. For 50 years, because of its size, the economy of the United States was able to lift or sink the economic boats of every other country. Hence the old adage: "When the U.S. sneezes, the rest of the world catches a cold." But consider that emerging market countries now represent about 30% of world GDP -- about the same as the United States. Meanwhile, the emerging markets have 87% of the world's population. 87%! That's one reason it's estimated that 70% of the growth in global output will come from emerging economies. The IMF estimates that global growth this year will come in at around 4%. But let's take a look at a few select countries: One reason the emerging market economies are growing so rapidly is their growing middle class. As per-capita income increases, so does consumer spending. That translates to earnings growth. And earnings growth translates into higher stock prices. Where to Invest The emerging markets are the growth story of our lifetime. You simply have to be on this train. It's relatively easy to get exposure to the emerging markets. Maybe the simplest way is with an ETF (exchange-traded fund). A good choice is the Vanguard Emerging Markets ETF (VWO). It has a low expense ratio of 0.27% versus the category average of 0.70%. In VWO, you'll find stocks like Gazprom, Petrobras, and China Life Insurance (a company that has been around since 2005, has $19 billion in assets, and has good volume). Other Alternatives Are you most comfortable investing in U.S. companies? Well, there's an indirect way to profit from the growth in the developing world: Invest in U.S. corporations with significant exposure to the emerging markets. Many U.S. companies derive a large percentage of their profits from the developing world. Many of these U.S. multinationals also pay a reasonable dividend. Andy Gordon has a number of them in his Sound Profits portfolio. And he has been racking up big gains for subscribers. [Ed. Note: This is just a small taste of what you'll get as a subscriber to the Sound Profits newsletter. Right now they are giving away a free special report to new subscribers. It details a metal, overlooked by mainstream investors, that is seeing larger gains than precious and "high-tech" metals like gold, silver, and lithium. Hardly anybody knows its name… yet, it's in products you use everyday. Thanks to rising demand, it's ready for a boom. And those in the know will be ready to capitalize. Get all the details about this "Alpha Metal" here.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- Wouldn't You Love to Be In On That Conversation? Imagine stepping into a room filled with half a dozen of today's most successful business owners. Michael Masterson is sitting on a couch in the center of this high-profile group. (They are some of his closest friends and business associates.) They seem to be doing nothing more than chatting. But make no mistake... some of the hottest business deals, investments, and money-making strategies are being discussed. Like these... The latest, hidden profit opportunity that could generate over $28,000 in just a couple of weeks... The real estate deal that could generate a 100% return (or more) within a few weeks, without ever owning a single piece of property... The "Great Diamond Hoax," which has the potential to return 15% to 40% ROI with a single transaction. That's just a tiny taste of the kind of things they're talking about. And now, you can be right there with them... "I've completed three deals to date." "I got in on The China Wholesale Trader a couple of weeks ago. The promotion was exciting, but I wondered in the back of my mind if the program would actually deliver. It did! I've completed three deals to date... and they were as easy as you described. I sell imported products online. I'm also helping other entrepreneurs and retailers import products. Thanks a million." Tom Gentry -----------------------------------------------------Highly Recommended----------------------------------------------------- There's No Reason Why You Shouldn't Be the Next Overnight Success Story... Maybe you've been hearing all those "overnight" Internet success stories... and wishing you could be next. Well, it's finally time... One online entrepreneur we know made $1.8 million last year selling... pajamas. A couple from California -- using the same business model -- made $25 million. (They sell flags, gardening tools, baby furniture, and more.) How'd these folks do it? They were able to get their products for pennies on the dollar and sell them at a huge mark-up. We want to show you how to get into the same type of easy-to-operate business. All you have to do is follow a simple plan that walks you -- step by step -- through this business that takes full advantage of our global economy and the Internet. To see if your financial success is right around the corner, continue here... Today's Words That Work: Antipodean Antipodean (an-tip-uh-DEE-un) -- from the Greek for "those with the feet opposite" -- describes a place that is geographically on the opposite side of the globe. Example (as used by Amy Tan in Saving Fish From Drowning): "In the antipodean world of San Francisco, Mary Ellen Brookhyser Feingold Fong was awakened one morning by a telephone call from someone with the U.S. State Department, informing her that her daughter, Wendy, was missing." We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
Whitelist Our Email | Click Here to Unsubscribe | Customer Service | Feed Back
Copyright © 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

28 - 55 times your money on an ignored metal's "perfect storm"

Dear Early to Riser, Despite what you may think, the metal that has shown the highest optimum gains of the 21st Century so far ISN'T gold, silver, or platinum... Nor is it one of the tech-metals, like palladium and lithium. Rather, it's an ignored "workhorse" element that few investors or money analysts even know about. Those that DO know about it, however, have recently had the chance to make 2,818% - 5,584% gains in as little as 2.5 years on key investments relating to this metal. And right now, this is poised to happen again. A "perfect storm" of demand for this metal is brewing - as three HUGE new global demand drivers come on line simultaneously... By the time third-quarter demand numbers are released (October 1st), everyone and their brother is going to know about this metal - and will likely be circling the markets like sharks for ways to profit from it. But if you read the attached report now, you'll already be in position on the THREE simple, overlooked plays that could once again give up gains of 28 - 55 times your money in as little as 30 months... If you get in on them ahead of the crowd. Keep reading for ALL the details. Best Regards, Jason Holland Managing Editor Early to Rise You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482

ETR: What Jim Brown Knows

Home | Archives | Contact | Privacy Policy | Whitelist Us | Unsubscribe
Issue No. 3067 - $1.00	Tuesday, July 27, 2010
-----------------------------------------------------Highly Recommended----------------------------------------------------- You Don't Need Much to Start an Internet-Based Import/Export Business The Internet has made doing business so much easier in so many markets and niches. And that includes importing products from China for pennies on the dollar and selling them online at a mark-up of 200, 300, even 500 percent or more... You don't need a huge amount of start-up capital. In fact, you can get started with as little as $50 or so... and start making deals almost immediately... You don't need a physical storefront, employees, or equipment. It's just you, your computer, and your Internet connection... You don't need to quit your day job -- yet. You can do Internet import/exporting "on the side."  And once your business takes off, you can go full-time. This really could be one of the greatest professions in the world. And ALL you need to get started is the insider knowledge you'll get from The China Wholesale Trader. "Whoever undertakes to set himself up as a judge of Truth and Knowledge is shipwrecked by the laughter of the gods." Albert Einstein If You Knew What Jim Brown Knows By Alexander Green Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time. He was pretty handy with a tennis racquet, too. And he liked to wager on his matches. At a Las Vegas tennis club in 1979, Brown was frustrated when his opponent cancelled a money match at the last minute. A stranger approached him with a young boy. His proposal -- delivered in a thick foreign accent -- was preposterous. He bet Brown that his nine-year-old son -- short and scrawny even for his age -- could beat him in tennis. And he was cocky about it. He offered to put up his house. We can only imagine what ran through Brown's mind as he sized up the half-pint. After all, this wasn't a bet. It was an insult. The stranger had chosen the wrong man to outrage. Brown wasn't just an athletic phenom. His NFL career could be summed up in his oft-quoted remark, "Make sure when anyone tackles you he remembers how much it hurts." He countered that they should make the bet an even $10,000. The club owner tried to warn Brown. And while he did reduce his wager, he wouldn't be talked out of the match, insisting, "The man needs to be taught a lesson." And so Jim Brown strode off to the courts. With Mike Agassi and his young son Andre in tow. It didn't take Brown long to recognize his error. He had been hustled. We seldom deliver lessons in humility. More often than not, we wind up on the receiving end. This is especially true in my bailiwick, the investment arena, where high confidence and big egos are routinely taken down like the Berlin Wall. Every successful investor develops an abiding sense of humility, a deep respect for the unknowable. What will happen tomorrow or next week is always an open question. And if you don't know who you are, the stock market is an expensive place to find out. Just ask Victor Niederhoffer. A professional trader and former finance professor, Neiderhoffer established his reputation as hedge fund great George Soros's partner, managing his fixed income and foreign exchange investments from 1982-1990. Niederhoffer is a smart guy and an unorthodox thinker, drawing on many disciplines -- including psychology, philosophy, and advanced mathematics -- to make his trading decisions. His 1997 book, The Education of a Speculator, was a New York Times bestseller. But in the fall of that same year, he got his post-graduate degree. Viewing the Asian market meltdown as a once-in-a-lifetime opportunity, Neiderhoffer invested his hedge fund in Thai bank stocks, confident the government would never let them fail. He was wrong. His fund quickly lost more than three-quarters of its value and he was forced to close its doors. Niederhoffer is an experienced, insightful guy. But I wish he'd written The Education of a Speculator after his hedge fund collapsed, not before. That would have been a book worth reading. Niederhoffer is hardly alone, of course. History has not been particularly kind to all manner of experts and their definitive pronouncements: Anglican Archbishop James Ussher (1581-1656) researched the dates of Biblical events and painstakingly subtracted all the Old Testament generations. When he finished his calculations, he proclaimed that the earth was created on October 23, 4004 B.C. at nine o'clock in the morning. (We now know he missed his mark by 4.6 billion years or so.) In 1899, Charles H. Duell, commissioner of the United States Patent and Trademark Office, proposed shuttering the office. "Everything that can be invented," he said, "has been invented." In 1927, The New York Times heralded Philo T. Farnsworth's new creation, the television, with a front-page article and this subhead: "Few Commercial Possibilities Seen." Walter Lippman, one of the 20th century's most respected journalists and thinkers, wrote in a column dated April 27, 1948, "Among the really difficult problems of the world, the Arab-Israeli conflict is one of the simplest and most manageable." In 1962, a little-known Liverpool group called The Beatles auditioned for Tony Meehan of Decca Records. They performed 15 songs in just under an hour. Decca sent them packing, saying "Guitar groups are on the way out" and "The Beatles have no future in show business." It's not just the "experts" who flounder, of course. Life is one long lesson in humility. Our perceptions can deceive us. Trust gets misplaced. Knowledge grows and opinions change. Even when the truth is with us, there are often exceptions. It's natural to seek out experts who can guide us. But outside of physics and chemistry, predictions about the future are best taken with a whole shaker of salt. We are all swimming in a vast sea of the unknown. The sooner we recognize this -- and embrace it in our personal and business lives -- the better our chances of staying afloat. [Ed. Note: Alexander Green, Investment Director of The Oxford Club, has more than 20 years of experience as a research analyst, investment advisor, financial writer, and portfolio manager. He is the author of The Secret of Shelter Island: Money and What Matters, as well as the editor of "Spiritual Wealth," a free e-letter about the pursuit of the good life. Alex is an expert panelist with the Liberty Street League, ETR's exclusive club based on the principles of self-determination and self-responsibility. The League is dedicated to helping members take advantage of under-the-radar, off Wall Street, wealth-building opportunities, including precious metals, Internet businesses, fine art, commodities, real estate, and much more. As a member, the League will also help you keep your money safe from the prying eyes of the government and financial organizations that don't have your interests at heart. Find out more about the Liberty Street League -- and how you can get a free copy of Michael Masterson's book, Ready, Fire, Aim, by signing up for a trial subscription to the Liberty Street League newsletter -- here.] -----------------------------------------------------Highly Recommended----------------------------------------------------- This Time Next Year, You Could Be Living Your Dream Your own cottage on a quiet beach... a grand apartment in a city vibrant with concerts and cafes... a mountain villa where the air is crisp... a vineyard amid gently rolling hills... maybe a full-time maid... plenty of time and funds to travel... Whatever your ideal retirement looks like, we can help you make it happen. For as little as $649 a month. For more information or to reserve your seat at the Live & Invest Overseas Conference in Las Vegas, September 16-18, please click here. "Keep up the great work." "Another bombshell! Brian Tracy hit the nail squarely on the head with his article on goal setting! I was one of those children criticized by their mother (Mom & Dad divorced). Mom told me I was a loser, and wouldn't be successful. "I am proving her statement to be futile, foolish. "Thanks ETR! Keep up the great work!" Joe -----------------------------------------------------Highly Recommended----------------------------------------------------- Bob Bly Is Lazy When It Comes to His Internet Business When Bob Bly was considering going online several years ago, he was working full-time as copywriter. (He still does.) So he didn't want to spend a lot of time learning the technical side of an online business... planning marketing campaigns... creating products. He didn't want to be an Internet "guru" or spend 24 hours a day glued to his computer. He just wanted a little side income. He wasn't sure if it was possible. So he tried a part-time approach. And in the process, he developed a system of working just a couple of hours a day... and making $16,000 to $20,000 a month. This system is not dependent on experience, industry contacts, or technical or marketing knowledge. In fact, anyone can make it work -- especially if you're "lazy." Today's Words That Work: Bailiwick A person's bailiwick (BAY-luh-wik) -- from the Middle English for "district of a bailiff" -- is his specific area of interest, skill, or authority. Example (as used by Alex Green today): "We seldom deliver lessons in humility. More often than not, we wind up on the receiving end. This is especially true in my bailiwick, the investment arena, where high confidence and big egos are routinely taken down like the Berlin Wall." -----------------------------------------------------Highly Recommended ----------------------------------------------------- Who Ever Heard of Burning Cancer Out of Your Body? Can the cure for cancer really be as simple as heat? You'll be amazed by the simple but powerful health solutions discovered by our health research team: A cure for heart disease that could eliminate the need for anyone to ever have bypass surgery again An amazing breakthrough that can make you look and feel up to 20 years younger A way to eliminate your "emotional" cravings for food But read on... because the craziest part is where our team found them... We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
Whitelist Our Email | Click Here to Unsubscribe | Customer Service | Feed Back
Copyright © 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482