Wednesday, July 21, 2010

ETR: Press for Pennies

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Issue No. 3064 - $1.00

Wednesday, July 21, 2010

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Is There a Shortcut to Success?

When it comes to starting your own Internet business, the only REAL shortcut to success is to follow the step-by-step lead of masters who've already "been there, done that." They know where the landmines are. And they know where the buried treasure lies.

When you meet the experts we've brought together for our ETR Perfect Home Business Quick-Start Kit, they'll show you both. And after you've gone through this program...

  • You'll know more than 99.9% of all the Internet start-up entrepreneurs out there...

  • You'll have a business that's completely functional -- up, running, and ready to churn out a steady side income...

  • And you'll be prepared for a lifetime of financial success in a way that very few entrepreneurs ever are, online or off.

Find out more here.

"Of course I'm a publicity hound.... How can you accomplish anything unless people know what you are trying to do?"

Vivien Kellems

Press for Pennies
By Wendy Montes de Oca

Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey?

These are great reasons to put out an online press release. It will not only increase your online presence and drive traffic to your website, you can use it to leverage your newsletter content.

Press releases are effective vehicles for creating buzz and assisting in your SEO (search engine optimization) efforts through syndication back-links. By "syndication back-links," I mean links from other blogs and websites that pick up your release and republish it.

There are many free press distribution services on the World Wide Web to help you get your word out. But there are some "rules" to follow if you want your release to get snatched up by the media, bloggers, and online news aggregators like Google News and Yahoo News.

Here are six easy ways to leverage an online press release...

1. Although most free PR distribution services have a template that you can upload your release through, consider using a standard PR template as a guide. This will help ensure that your release is constructed as a legitimate press release. Here's the one I use:

2. It's important to make sure your press release is newsworthy, written well, has value-oriented information, is editorial in nature, and is not self-serving (i.e., blatantly promoting you or your website). It should have a strong, keyword-rich headline, subhead, and lead (introductory paragraph). And since search engine spiders scan pages from top to bottom, your top 10 keywords should be densest at the top of the document. Some helpful keyword search tools include,, and These will help you identify keywords that have good search volume and fit your target audience.

3. Another PR basic, one that often gets overlooked, is to make sure your release in written in the third-person. It's also a good idea to include 1-3 quotes about the main person the release is built around.

4. Don't forget to use spellcheck and proofread your release. If there are spelling or grammatical errors, it will ruin your credibility. And remember to include one or two links to your website at the bottom of the release, such as, "To read the full article or schedule interviews, contact NAME at [your web address]."

5. Recycle your newsletter content in your press releases by  repurposing it to be exciting, newsworthy, and consumer driven. You can often use the same copy with minor edits.

6. If you use a PR distribution service like PRWeb or Business Wire (for a nominal fee), in addition to online media your release will be available to major national and regional print publications. However, there are plenty free online services that I like to use, including,, and

Online press releases have helped me promote my own business as well as help drive traffic to my client's websites as part of their search engine marketing (SEM) and social media efforts. It's practically free -- and the results are measureable!

To create a press release for a client, I would simply take an existing newsletter article that had been written by the editor and reformat the content. I would make the headline attention-grabbing and newsworthy, and also keyword-rich from a search engine standpoint. I would make sure the first paragraph, too, was keyword dense, and add some relevant quotes. In the closing paragraph, I would include a final quote, as well as a "call to action." It would be something like "Click here for more information" Or "Click here to sign up for [name of the client's newsletter]."

And take a look at the results...

During the week of the release, the client's website traffic would be up by as much as 50 percent, on average. By using Google Analytics, Google Organic Search, and Back-Link Checker tools, I was able to see those measurable surges in traffic. I could also see who had picked up the release and published it on their site. If the release was posted on a site that I didn't upload it to, I could conclude that it was passed on "virally" -- further helping my client's SEM efforts via back-linking and buzz.

So don't overlook the power of the free online press release. As I always say, if you're a strategic and creative thinker, you'll be able grow your business for practically pennies.

P.S. Search engine marketing with press releases is just one of many ways to promote an online business. To get a step-by-step guide to everything you need to start and build your own Internet venture, you should seriously consider the ETR Perfect Home Business Quick-Start Kit. With this program, you'll learn how to: determine if your business idea is viable, launch a search-engine-friendly website, write attention-grabbing copy, create fierce online buzz, and more! Check it out here.

[Ed. Note: Wendy Montes de Oca, MBA, has nearly 20 years of marketing experience with Fortune 500 companies and top publishers. She is the president of Precision Marketing and Media, LLC and publisher of Precision Marketing, one of the Web's best free newsletters, packed with powerful and proven secrets to grow any business on a shoestring budget. Click here now for your free subscription!]

-----------------------------------------------------Highly Recommended -----------------------------------------------------

California Girl "Accidentally" Discovers $6 Billion "Internet Goldmine"

Southern California native Valerie Johnson was simply shopping for pajamas online one day. And then... strictly by chance... she stumbled upon a rather unusual website. Most people have never heard of it. Not even most seasoned online entrepreneurs. But Valerie found it. And it changed her life forever.

Today... thanks largely to the $6 billion "Internet Goldmine" Valerie discovered, she can work from home, call her own shots, and live life completely on her own terms. What's more, her online business brought in close to $2 million during recession-slammed 2009!

Here's Valerie's story... PLUS a way for YOU to master the exact same website that helped Valerie become a seven-figure online entrepreneur.

Find out more.

"What floats your boat."

"I am keeping this issue of ETR in my inbox for a long time, as a motivator to keep me going in the belief of following a dream. I could not begin to tell you what has happened in my life up until this point, but I can tell you that you are right on the money in encouraging people to do what they love to do.

"Finding what floats your boat, makes your heart sing, or just that you like to do because it is creative is such an important issue for kids. But no, we focus on academia, 'safe' jobs, and not rocking boats or dreaming dreams."

Penny Barrington
Cranbourne East (Melbourne), Victoria, Australia

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Together, We'll Build a Business With All the Nuts and Bolts... One That Makes Money, Too

With your ETR Perfect Home Business Quick-Start Kit, you'll learn how to easily and methodically...

  • Set up a fully functional website using the simple -- and FREE -- software that Early to Rise uses for its own websites...

  • Come up with an idea for your business (based on something that you love -- and that potential customers are willing to pay for)...

  • Research your customer base (and discover four websites that can help you pick out the products your future customers are searching for)...

  • Set up your own Early to Rise model business -- using the same formula that helped Agora Inc. soar from approximately $1 million in online sales to $275 million in under 10 years...

  • Uncover 8 easy methods you can use to build an e-mail list of customers hungry for YOUR product...

And much, much more.

This simple-to-use blueprint will be revealed to you in detail, step by step, in your ETR Perfect Home Business Quick-Start Kit.

Today's Words That Work: Amanuensis

An amanuensis (uh-man-yoo-EN-sis) -- from the Latin for "hand" -- is a clerk, secretary, or scribe; a person employed to take dictation or copy manuscripts.

Example (as used by Jay Parini in a New York Times review of Sophia Tolstoy: A Biography by Alexandra Popoff): "[Leo] Tolstoy depended heavily on his wife, not only to look after the expansive family and its property but to act as his amanuensis. She copied and recopied his manuscripts, acting as secretary and literary agent, publicist and manager."

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