Your ETR Insider

From The Desk of Laura Rodini	Volume 1  |  Issue 20   |  July 2, 2010
Dear ETR Insider, It's been 74 days since the BP oil spill began in the Gulf of Mexico, and there's no end in sight. This spill is already six times worse than the Exxon Valdez disaster - and with hurricane season underway, containment efforts are in jeopardy. Not surprisingly, Congress is now investigating whether deepwater drilling really is a safe means of oil production. Which leads us to Andy Gordon's very interesting pick in this month's Sound Profits newsletter: a coal-mining company. You might call this a "contrarian" pick, because most folks think of coal as a has-been - an out-of-date fuel that's been rejected by the modern world in favor of much "cleaner" alternatives. But in light of all that's going on in the Gulf, I'd say it's time to think again! | Coal: It's no has-been | Since the 70s, we have actually tripled our consumption of this fuel. Yet the amount of emissions it's released into the atmosphere has shrunk by 40%. That's because today's power plants emit far less pollutants than the plants built back in the '70s. (And "scrubbers" installed in older power plants get rid of 99% of the dirt that used to escape through their chimneystacks.) Another thing you should know about coal is that we still have a lot of it lying around. It accounts for 94% of all our fossil-fuel reserves. Not only that, but coal is cheap. (It's the number-one fuel in China for a reason, you know.) But coal isn't why you should read this month's Sound Profits issue. Andy has found a very clever way to play the coal's comeback – right now. It's a company that has 647 million tons of coal reserves and is one of the largest coal miners in the eastern U.S. Shares are undervalued right now, but earnings are only expected to grow - making this the perfect time for you to get in. As demand continues to rise, this company will shine. In fact, Andy is projecting 80% potential gains in less than two years! (And the fact that it sports a juicy 6.7% dividend doesn't hurt.) For more details - including Andy's "Buy Under" price - sign up for the Sound Profits newsletter today. You can read all about it here. | Did you see this? | Michael Masterson's been keeping a private journal about the key wealth-building secrets he's learned during his four decades in business. And he used it to put together a presentation on how successful moneymakers think. He calls it the "multi-millionaire mindset." We sent it to our Early to Rise readers over the weekend, and they loved it. If you missed it, you can watch it now by clicking on the image. (It's narrated by our Managing Editor, Jason Holland - doesn't he sound great?!) It just might change the way you think about making money forever. | Steady Gains, Little Risk | I could spend all day trying to explain how easy it is to trade options, and how you don't need to have a lot of money to do it. But I can make the point a lot quicker just by giving you a quick look at the results our options expert, Ted Peroulakis, has been getting: On February 18th, for example, Ted recommended the April 2010 Mylan call options to subscribers of his Options Power Trader research service. At the time, shares of Mylan were trading for $18.87. So it would have cost $1,887 to purchase 100 shares of the stock. But the April 2010 Mylan call options were trading for just $85 per contract, which means you could have controlled the same 100 shares for less than a hundred bucks! And that's not even the best part. One week later, the stock was up 10%. But the options had doubled in price - making 10 times the gains of the stock! "Now do you see why I love this strategy?" Ted said to me. If you had gotten in on that play, your $85 option contract would have been worth $170. Of course, you could have invested more than $85 in that play if you wanted too. And if you had bought, say, 10 contracts, your investment would have grown to $1,700 in a single week... putting an extra $850 in cash in your wallet! With any investment, the key is never to risk more than you can afford to lose. But Ted's options strategy aims to avoid big losses by getting out of plays when they hit his trigger points and taking any gains early. Ted's research service is the best introduction to options trading I have yet to see. For more details about his "Breakfast Club," just click here. | Faces of Success: Ed O'Keefe - Always a Fighter! | For four years, Ed O'Keefe tried to make a living as an entrepreneur. He started motivational speaking groups, volleyball instruction camps, and online retail businesses - but they all failed. Desperate to make ends meet, he ended up as a bartender living in a rundown apartment. But being from a large family helped shape him into the man he is today. "When you're the 12th child out of 13," he says, "you get used to having to fight for what you really want." So Ed didn't stop fighting. He enrolled in nursing school. And in his spare time, working from his kitchen table at night, he searched for a way to start a business that would work. "Everything 'clicked' when I started reading the secrets of direct-response marketing and information publishing," Ed says. Using those techniques and a start-up investment of $1,800, Ed founded Dentist Profits, a business that currently brings in $8 million a year - and is still growing! Ed focuses on a niche market: teaching dentists how to attract high-quality patients who "pay, stay, and refer." He offers virtual and in-person coaching programs, annual seminars, lead-generation websites, and marketing software that helps dentists find new patients and keeps existing ones. One thing he emphasizes is the importance of customer service. "Research has proven, beyond a shadow of a doubt, that a 1% increase in patient experience satisfaction can increase a dentist's NET cash flow by 7%-15%!" he says. Direct marketing and info-publishing tools are what made Dentist Profits, says Ed. But the wealth-building tips in Michael Masterson's book, Seven Years to Seven Figures, were also instrumental in his success. From Seven Years, he learned how to achieve true financial freedom for himself and his family. "Having my own business is about more than the money," says Ed. "It's about living my life on my terms and having control and peace of mind."  "I now see opportunities everywhere I go," he says. "Anyone who is willing to do research, learn the principles that Michael is teaching about the way to structure a business, then simply take action and NOT quit... will become as rich as they like." Great work, Ed! If you'd like to see a sneak peak behind Ed's Accelerated Wealth Building Plan Today...check out his video at: http://www.edokeefe.com/wealthcreation | Lunch, ETR Style | One more thing before I sign off this week... Every month the whole office goes out for a nice, family-style lunch. It's a great way to say thanks to everyone for working so hard, and making our products and promotions the best they can be, which is why I'm so proud to work here. This month we headed over to our favorite pizza place – Mellow Mushroom. Sarah raved about the Greek Salad with Esperanza Dressing And I have to say, the homemade pretzels were to die for! Wishing you and your family a great weekend, and a very Happy Fourth! Until next week, Sincerely, Laura Rodini COO, Early to Rise We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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