ETR: Referrals

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Issue No. 3062 - $1.00	Monday, July 19, 2010
-----------------------------------------------------Highly Recommended----------------------------------------------------- Follow Along With the ETR Perfect Home Business Quick-Start Kit and You Will... Get the simple (but powerful) tools you need to build an income stream based on a subject you know and/or love... More important, you'll USE THOSE TOOLS under the guidance of experts... Generate dozens of ideas for products and services that you will enjoy selling... Discover "hidden" techniques to get cash flowing almost instantly... Learn all about setting up e-mail accounts, domain names, websites... And much, MUCH more! We'll show you how to build the foundation of your own lifelong Internet income stream. We've cut this information to the bone -- and deliver to you only what has been proven to work -- regardless of the market or niche you are interested in. Find out more here... "In sales, a referral is the key to the door of resistance." Bo Bennett Light the Fuse for Massive Qualified Traffic With... Referrals By Rich Schefren It's a proven fact that a referred prospect is more likely to engage... more likely to buy... and spends more than prospects from any other channel. It should be obvious why. With referrals, there's a level of associated trust. So if you trust me, and I tell you to trust Joe... your relationship with Joe starts out with more trust than it otherwise would. One of the easiest ways to foster a flurry of referrals is to ask for them. But as simple as that seems -- many entrepreneurs and marketers simply don't ask. And that's insane! Now one of the best times to ask for a referral is when you've just done something for the person you're going to ask. This leverages what psychologists call the law of reciprocity -- the desire to do things for people who do things for us. Better yet is when you ask if you can do the very same thing for their like-minded friends. Case in point: We've added over a 100,000 prospects to our lists over the years by leveraging simple tell-a-friend pages on our websites. Here are three examples (each one more potent)... The first one is from The Attention Age Doctrine 2 opt-in process: Now, that did really well -- but this one did even better... It shouldn't be hard to understand why this one did better. Heck, we incentivized it! And whenever you can do that... you should! But do you want to know the techique that got us more referrals than any other we've ever used in our entire history? Of course you do. Well, I must admit that this one is a little sneaky. I call it... THE REFERRAL VISE Here's the deal... We've used it only a few times... And I'm not sure I should be letting the cat out of the bag on this one. But, hey, you're worth it -- so here it goes... You get your prospects to opt in to listen to or watch something amazing. Doesn't matter if it's audio or video, but... IT'S GOT TO BE DAMN GOOD! And the longer it is... THE BETTER! So your prospects are now on your Web page -- listening to or watching this fantastic (though lengthy) content that you're streaming. And you know what? THEY'RE TRAPPED! They're stuck in front of their computer, and they can't go anywhere. That's the VISE... But you being the wonderful human being you are... you've placed a button on the page that's clearly labeled "Click Here for the Transcript and Recording." And guess what happens when they click on it? It opens a new window that makes a proposition: Tell two of your friends to watch/listen to this and I'll give you the transcripts and the recording to download. Here's an example... See the bottom of the page? When prospects click on that -- it takes them here... Do you see why that works? Your prospects are on the page getting this great content -- but they're trapped... You offer a way out. And by clicking on that button they've just made a small commitment to get the downloads. And now, in order for them to fulfill that micro-commitment (and get out of the vise), they've got to refer two of their friends. It's as simple as that. And this technique is A GEM! What make me so certain? It's consistently generated... A 55+% REFERRAL RATE! In other words, more than half the prospects that clicked that button referred two friends... Think about that for a second... do the math... Imagine giving away free audio/video and having more than 55 out of every 100 people refer two more prospects to your site. Is that GREAT or what? Now for those of you who realize that if this continued indefinitely you'd have everyone on the planet on your list, you have to understand that, over time, the effect is attenuated. How soon is a function of the quality of your content and the size of your market. Still -- it's the most powerful generator of targeted (trusting) website traffic you'll ever come across. [Ed. Note: Using referrals to bring qualified (that means ready to buy) prospects to your online business is just one of the techniques that was covered during last week's 5 Days in July Internet Business Building Conference. If you couldn't make it -- no worries. We recorded the whole thing and put together a home study program for you. It's like bringing the whole conference to your living room or home office. You get the same lessons in website building, search engine optimization, copywriting, content and product creation, and much more, that the attendees did. And you can learn and implement those lessons at your own pace. Go here to find out more. Rich Schefren's businesses have done over $35 million in sales. A renowned business strategist, Rich coaches many of today's top Internet gurus and service providers on streamlining their businesses while exploding their profits. Learn more at www.StrategicProfits.com.] -----------------------------------------------------Highly Recommended ----------------------------------------------------- Who Ever Heard of Burning Cancer Out of Your Body? Can the cure for cancer really be as simple as heat? You'll be amazed by the simple but powerful health solutions our health research team has found: A cure for heart disease that could eliminate the need for anyone to ever have bypass surgery again An amazing breakthrough that can make you look and feel up to 20 years younger A way to eliminate your "emotional" cravings for food But read on... because the craziest part is where our team found them... "ETR survived the cut." "In the interest of better time utilization, I have just completed another of my regular purges of my e-mail subscriptions. ETR survived the cut. "My opinion is that you have achieved a good product with, for me, just the right balance of varied and useful articles. "Thank you for a great newsletter." Peter Wright Woodstock, Ontario, Canada -----------------------------------------------------Highly Recommended----------------------------------------------------- Together, We'll Build a Business with All the Nuts and Bolts… and that Makes Money Too Once you receive your ETR Perfect Home Business Quick-Start Kit, with the help of our expert mentors, you'll discover how to easily and methodically… Set up a fully-functional website using the simple - and FREE - software that Early to Rise uses for its own websites... Come up with an idea for your business (based on what you love and what potential customers are willing to pay for!)... Research your potential customer base (and discover four websites that can help you pick out the products YOUR future customers are searching for!)... Set up your own Early to Rise Model business - using the same formula that helped Agora, Inc. bring in an average of $295 million a year over the past five years… Uncover 8 easy methods you can use to build an email list of customers hungry for YOUR product (We'll go through each technique in detail)... And much, much more… This simple-to-use blueprint will be revealed to you in a detailed, step-by-step fashion on the ETR Perfect Home Business Quick-Start Kit. Today's Words That Work: Attenuate To Attenuate (uh-TEN-yoo-ate) -- from the Latin for "to thin/reduce" -- is to weaken or diminish in force, intensity, effect, quantity, or value. Example (as used by Rich Schefren today): "Now for those of you who realize that if this continued indefinitely you'd have everyone on the planet on your list, you have to understand that, over time, the effect is attenuated. How soon is a function of the quality of your content and the size of your market." We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com
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