Monday, July 26, 2010

ETR: What Are Your Core Values?

Early to Rise
Home | Archives | Contact | Privacy Policy | Whitelist Us | Unsubscribe

Issue No. 3066 - $1.00

Monday, July 26, 2010

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Your Own "Perfect Home Business" in Less Than a Week

ETR's "5 Days in July" Quick-Start Internet Business Building Conference recently came to a close in Miami Beach.

But if you couldn't make it... that doesn't mean you're going to miss out.

You can still start your own profitable "Perfect Home Business"...

And you can do it using the $300 million secrets we handed over to Conference attendees. Best of all, you can do so on your own schedule... and for about 10% of what they paid.

That's over $4,000 in savings...

PLUS, we're throwing in a $1,000 bonus (if you act fast).

"When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it."

W. Clement Stone

What Are Your Core Values?
By MaryEllen Tribby

Many marketers called the commercial "brilliant," "effective," and even "inspirational."

I say it took the easy way out.

You know the one I'm talking about -- the Nike commercial that ran right before the Masters Golf Tournament. Where Tiger Woods somberly looks into the camera as his father's voice asks him what he'd learned, blah, blah, blah...

Didn't it seem a bit like prostitution on Tiger's part? Sacrificing his self-respect and what's left of his reputation for a few bucks?

And did he really have to drag his dead father into his personal mess? Isn't it bad enough that he's sold out almost every other person in his life, including his beautiful wife and children, his business partners, and his friends?

We could debate Tiger's motivations until the cows come home. The bigger issue here is Nike's decision to make that commercial. It raises the question...

Who's the Bigger Schmuck -- Tiger or Nike?

My answer: Nike, by a mile!

It would have been so easy for Nike to do a commercial that eliminated Tiger from the equation -- a commercial that really had a lesson for young athletes.

So, Nike, here is an idea. (Feel free to use it!) How about a commercial with Derek Jeter, Peyton Manning, and Pete Sampras on a beautiful golf course -- all dressed in Nike attire and talking about what's important in life... things like family, charity, and the environment?

Now that would have been a brilliant, effective, and inspirational commercial -- one that would drive home one of the big lessons we hardworking parents try to instill in our children every day.

My nine-year-old son Connor loves playing baseball more then anything. If he is disrespectful -- to anyone -- Connor gets his baseball-playing privileges taken away. And during the Masters, Connor actually said, "Boy, I can't believe Tiger gets to play after he hurt all those people."

Now I'm not saying Tiger should have been prevented from playing in the Masters. But I do question Nike's decision to glorify him in that commercial.

It offends me. Not just as a mom but as a businesswoman.

And it makes me wonder what Nike considers to be its core values.

Core values are the foundation of a company's mission statement -- a formal, short, written statement of purpose that every organization should have.

What Is a Mission Statement -- and Why Does Your Business Need One?

In a nutshell, a mission statement answers the question "Why does this company exist?"
And if you do not have one for your business, I urge you to write one immediately.

Once you do, you will find that your customers understand you better. You will begin working only with joint venture partners who share your beliefs. All of your employees will have a better understanding of their purpose in your organization. And you will find that it is much easier to know how to run your business (including knowing whether an advertising campaign is appropriate!).

This is the mission statement for my company, Working Moms Only:

"Our mission is to supply the tools that can give EVERY working mom the ability to lead a healthy, wealthy, and more balanced/blended lifestyle. To create a community where millions of working moms from all over the world come together in support and celebration of each other."

It's simple and it's sincere. And everyone I do business with gets it -- instantly.

If you've never developed a mission statement before, here are a few things it may address:

  • A definition of what your company is and does

  • What your company aspires to be

  • What features/characteristics distinguish your company from its competitors

  • Your company's ideology and visionary goals

  • The products and/or services your company offers

Your mission statement should be specific and narrow enough that it couldn't apply to just any company... but it should be flexible enough to allow for growth and change. It must also be clear and easy for potential clients, partners, and employees to understand (i.e., no buzz words or industry jargon).

Core Values -- the Foundation of Your Mission Statement

As I said, a company's core values are the foundation of its mission statement. So before you can lay out the mission statement itself, you have to identify those core values.

Core values are NOT descriptions of the actual work you do. Rather, they give you guidance in the way you go about  your work, how you interact with others, and the strategies you choose to use to fulfill your mission.

Core values:

  • Clarify who you are

  • Articulate what you stand for

  • Help explain why you do business the way you do

  • Guide you in making decisions

These are the core values of Working Moms Only:

  • We are committed to enhancing our customers' financial, intellectual, and physical wellbeing.

  • We continually strive for excellence in all of our products and services.

  • We partner with only those who share our customer-centric commitment.

  • We strive to provide a workplace that operates in the best interests of our employees' professional and personal growth.

Once you have written down your mission statement and core values, post them. Post them in a spot where everyone who walks into your office or visits your website can see them.

Review them on a regular basis with your employees and partners. And always make sure when you bring in a new employee that they know this is what you stand for and why you are in business.

Of course, writing a mission statement and core values is not enough. What matters is living those words on a daily basis.

With the help of these tools, you will always know what to do -- from which companies to partner with to which products to design to how you communicate with your customers.

You will never find yourself making questionable business decisions (like Nike did with that Tiger Woods commercial). The right decisions will be made for you.

[Ed. Note: One of the concepts that was repeated again and again at ETR's recent 5 Days in July Internet Business Building Conference was how the core values you base your business on will determine whether your customers come to know and trust you enough to ensure your long-term success.

But that's not all attendees learned. They got a complete education in the Agora Model -- the formula that brings in millions every year for Agora Inc., Early to Rise, and hundreds of other Internet businesses. E-mail marketing, copywriting, search engine optimization, pay-per-click ads... it was all covered, and much more. If you couldn't be there in person, now there's a way for you to learn those very same business-building secrets... at your convenience. We filmed every minute of the Conference, so you can watch it in the comfort of your own home. Find out more here.

MaryEllen Tribby, ETR's former publisher and CEO, followed her lifelong dream and started a new company, Working Moms Only, to help women balance work and family life. Keep an eye out for her columns in ETR on the challenges facing working moms, on marketing, business building, and more. And check out the Working Moms Only website and sign up for her free e-letter, here.]

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Will You Be Part of the 1%?

There's a website that 99 out of 100 people have never heard of.

It is a place where buyers and sellers from more than 240 countries and regions... at any time of day or night... can make deals on every kind of merchandise you can think of...

1% who are "in the know" are making an absolute killing with it. More than $6 billion in deals go through every year...

This site is tailor made for small-scale entrepreneurs looking to buy products from China for pennies on the dollar and sell them at a huge markup. And you can do everything -- from contacting suppliers to marketing your business to filling orders -- online.

Find out more here.

"Just what I needed to hear."

I just wanted to say thanks for the great content in the ETR newsletters. I find something useful in just about every one of them.
"Michael's recent lead article prompted me to  respond today. A number of times, he's shared some really useful tips for dealing with difficult people and situations. And they've been just what I needed to hear, like this one was.
"Many thanks."

Stuart May
Torquay, Devon, UK

-----------------------------------------------------Highly Recommended-----------------------------------------------------

"Fast Responders" Get It for FREE

If you act right now to claim your copy of Ready, Fire, Aim... you qualify for the special offer we're reserving exclusively for our "Fast Responder" readers... folks who are used to getting in on the best ideas early... and having the opportunity to make money from them the fastest.

Respond today and you'll be rewarded right away. You'll receive Ready, Fire, Aim absolutely FREE of charge! (Others will have to pay $27.95 to buy it at a bookstore.)

But please keep in mind: This special offer could expire at ANY time. So it's important to act quickly and lock in your FREE copy of Ready, Fire, Aim.

Here's how...

Today's Words That Work: Demiurge

A demiurge (DEM-ee-urj) -- from the Greek for "artisan" -- is a powerful creative force or personality.

Example (as used by Peter Schjeldahl in The New Yorker, referring to the many recent showings of Pablo Picasso's artwork): "Finally coming to grips with the Andalusian demiurge [Picasso] is an art-cultural hajj that has only just begun."

We want your feedback! Let us know your thoughts on today's issue. Email us at:

Whitelist Our Email | Click Here to Unsubscribe | Customer Service | Feed Back

Copyright © 2010 Early to Rise, LLC.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.

Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

To unsubscribe from Early to Rise and any associated external offers, Click here.

To contact us, please visit... To cancel or for any other subscription issues, write us at: Order Processing Center

Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482


  1. Just received my check for $500.

    Sometimes people don't believe me when I tell them about how much you can earn taking paid surveys from home...

    So I took a video of myself actually getting paid over $500 for filling paid surveys to set the record straight once and for all.

  2. Quantum Binary Signals

    Get professional trading signals delivered to your cell phone daily.

    Start following our signals today & make up to 270% a day.