Friday, July 16, 2010

Your ETR Insider

Early To Rise Insider
From The Desk of Laura Rodini Volume 1  |  Issue 22   |  July 16, 2010

Dear ETR Insider,

Greetings from our 5 Days in July Business Building Conference!

It's a full house - and we've covered a lot of ground. We created our domains, got them hosted, and set up our own WordPress websites.

We've made these websites live online - in less than 2 days.

We identified the subjects we're passionate about, and we discovered if there's a market for products related to them.

One of our first speakers, Joshua Boswell, talked about the "unscratchable itch" of the entrepreneurial spirit.

And Brian Edmondson told us how, even after he became a list-building expert making six figures a year, his mom kept asking him, "When are you going to get a real job?"

She didn't understand how he was able to make that much money while working from the comfort of his home.

Well, that's the point, Mrs. Edmondson!

Internet marketing can be a very lucrative business - if you follow the proven "Agora model."

And I'm proud to say that the nearly 100 people at this year's 5 Days in July Conference have taken the first important steps.

| So how, exactly, can you tell if your business idea will be profitable |

There are several indicators...

Now I can't give away all of the secrets that have been shared with us so far, but I would like to give you an idea of the kind of tips we've been getting... because they're so good.

Example: Let's say your passion is antique engagement rings. Could you make a business out of buying and selling them - or selling information about them?

To answer that question, Brian told us, you start by searching Google for the term "antique engagement rings." What you're really looking for is to see if any ads on the subject show up on the right-hand side of the page.

"If you don't see any ads about antique engagement rings, is that a good thing?" Brian asked. "Does it mean that your idea is unique - that no one else has thought of it?"

"Probably not," was his surprising response. "Chances are, that idea has been tried by others before you... and failed. That's the reason you're not seeing any ads."

He explained that online marketers actually thrive on competition. The more Google AdWords or Clickbank ads there are on a particular subject, the better the market is for products that have something to do with it.

(By the way, there are more than 19 pages of Google ads for "antique engagement rings" right now - so you can bet a lot of people are making money based on this very popular subject!)

Setting up our domains

Here are just a few of the great (and potentially very profitable) business ideas our attendees have come up with:

  • Frances from Connecticut wants to educate people about how to raise healthy dogs - a subject that's near and dear to my own heart, too.

  • Michael from British Columbia is proudly focused on his region's flourishing ice wine industry. (If you have yet to try ice wine, put it on your "must" list.)

  • Andrea from California set up a website to help people buy organic products. (Green living is a popular subject with attendees this year.)

  • John from Massachusetts is all about golf. (I'm guessing he's already played a few rounds here on the lovely Turnberry Resort course.)

  • And Bob from Delaware (an expert mixologist) is on a quest for the perfect home cocktail.

Brian and Joshua spent a lot of time detailing the Agora model. In a nutshell, they told us, the bigger your list and the more qualified names you add to it, the more money you'll make.

They also revealed exactly why it's important to give away top-notch free content to prospective customers instead of simply going for the "quick sale."

Robbin Washington, one of our attendees, told me, "I came to this year's conference because for the past two years I felt like I'd missed the boat. Well, this year I told myself was going to be different. I got myself here because life is short - and it's time for me to start doing something I'm truly passionate about."

I'll be telling you more about Robbin in the coming weeks as she launches her products. She's working on a self-empowerment website that I think will be really big. (She's one of the most dynamic people I've ever met!)

Meanwhile, if you weren't able to make this year's conference, don't feel left out. You can get all of the great ideas and workshop lessons compiled into a DVD set that you can watch over and over.

Of course, there's nothing like being here in person and getting the one-on-one attention we're famous for. But watching the DVDs is the next best thing. So sign up here and start building your online business today.

| Build a Website, Change a Life |

Dr. Mark and me

Some people came to our 5 Days in July Conference looking for a part-time or full-time income stream. But it's not just about the money.

One of the most touching stories I heard this week was from Dr. Mark Mauldin, a practicing ER physician from the Gulf Coast of Mississippi.

"We were west of the eye of Katrina," he told me. "And we got the worst of the wind. I had to spend the night in the hospital. People just kept coming in."

Helping others is never far from Dr. Mark's mind.

In fact, he came to the 5 Days in July Conference so he - and his son William - could create an online business aimed at helping parents of autistic children deal with the diagnosis. (His website is - and it turns out that "autism" was one of the three most-searched keywords on the Internet last year.)

"So many parents look at their autistic children and say 'What am I not doing right? Maybe I'm working too hard and so my child didn't have a chance to develop his social skills - or maybe that's the reason behind his behavioral problems in school. They're approaching autism in an old fashioned way, and it simply doesn't have to be this way."

You can see Dr. Mark's website now, in its very early stages. (He created the template at the Conference.) And check back as he adds more features, resources, and articles.

I'm proud that we were able to give Dr. Mark the tools he needs to realize his goals.

| A Summer Across the Pond |

We got a lot of feedback on last week's piece about the importance of starting your day off on the right foot. I also gave you a special look at Michael Masterson's daily routine.

Here's just one email we got, from Rita:

Michael Masterson's daily routine is an inspiration to me (with 100s of things on my 'to-do' list and lack of a plan for getting them done). I now have a model for my days.

While the ETR staff has been busy in Miami hosting our 5 Days in July Conference, Michael has been enjoying a busy summer in France.

Since we just taught nearly 100 Conference attendees how to follow the very same business model that enabled him to retire twice before the age of 50, I thought this would be a good time to check in with him to see what he's been up to...

My Summer Vacation
By Michael Masterson

This summer, my wife K and I have been living in a city in France called Aix en Provence.

It was always a dream of mine to "live" in a different city for a few months every year. I didn't want to spend a few days or even a few weeks; I wanted to know the city like a resident might. And that takes at least six weeks, I've found.

My original thought was that this would be a "post-retirement" activity. But since I've discovered that I don't want to retire because the Internet allows me to do everything I want to do - which is to write and teach and keep my hand in interesting businesses - I can do that almost as well from abroad as I can from my home office in Florida.

Maybe I do it too well... When I'm away from the office, ideas flood in. I write memo after memo to my clients. (I'm sure they would like me to ease back a little.)

I work from 7:30 a.m. to 1:00 p.m. every day, and then meet K for lunch and an afternoon of doing whatever in the city. Sometimes, if we come back early, I will work for an hour or two in the late afternoon.

I feel like I'm on vacation, and yet I have the fun of doing the work I like to do.

This year, instead of spending six to eight weeks in one city, we are spending six weeks in France and two weeks in Italy.

Since Agora has an office in Paris, I was able to work with them for a week and then for another week at Bill Bonner's chateau in Courtemer.

This is the kind of life information publishing can give you - once you have your business up and going. Bill Bonner does it, Porter Stansberry does it... and Laura is able to do it for long weekends.

Right now, I'm writing from a balcony looking over the terra cotta tiled roofs of Via Guglia, one of Rome's prettiest streets.

If you are smart about finding good places to stay cheap (as K is), you can do this on a surprisingly limited budget. It's actually costing us less to live here than it costs us to live at home!

| A La Carte |

I'm glad that Michael is having such a good time. We look forward to seeing him back at the office in August.

One more thing before I sign off this week...

While the 5 Days in July Conference has been going on, my dog George has been living it up at the Turnberry Resort.

I'm not exactly sure what he does all afternoon, but I do know that when I get back to my room at night, he seems especially satisfied.

Perhaps it has something to do with his food. Check out what I found next to the phone!

Until next week,

Laura Sig

Laura Rodini
COO, Early to Rise

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