Dear ETR Reader -
One of the first things drilled into me by Michael Masterson when I first started working with him nearly four years ago was the importance of good copy.
Copywriting, he said, is the foundation of our business. And he always told me how lucky Early to Rise was to have access to the stream of trained writers coming out of the copywriting program offered by American Writers & Artists Inc.
It's a program Michael himself put together, along with a handful of colleagues.
Thanks to the good work produced by their students, ETR has made millions. And those students have made hundreds of thousands in fees and royalties. And that's just for the work they've done with us.
Today, I'd like to share a letter with you from one of Michael's earliest copywriting protégés. As you'll see, he totally reinvented his career and life by learning how to write copy.
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