Thursday, April 1, 2010

ETR: A Dangerous Misconception

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Issue No. 3000 - $1.00

Thursday, April 1, 2010

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The Greatest Dirty Little Secret of the Internet

To make money as an entrepreneur, you've got to constantly scour the earth for high-quality, in-demand products.

You could create new ones. But that can be expensive. Time-consuming. And after all the work... you might wind up with nothing.

But a few of the Internet's top marketers have found a way around this problem. They don't spend time (or money) on products that may or may not sell. Instead, they pluck moneymakers from a reserve of pre-made products and sales promotions.

A martial arts expert from Florida has turned this strategy into a small fortune. He estimates that one "pre-made product" made over $20,000 in one month... Another has gone on to pull in over $332,250.

Discover how he found these moneymakers... And learn how you could use this secret to make anywhere from a few hundred bucks a month to a few hundred thousand bucks a year right here.

Build It and They Will Come... ?
By Jason Holland

It's one of the most dangerous misconceptions newbies have about doing business on the Internet:

Build your website, throw up ads all over the Web, and customers will seek you out and buy what you're selling.

That may work for Amazon. But it will never work for a small start-up with limited funds. The advertising costs alone are huge.

But there is another way to market your online venture. It's the method Early to Rise and Agora Inc. (and all the other top Internet companies) use. And as Brian Edmondson explains in today's video, it brings in tons of customers, prequalifies them so you know they're already interested in your products, and allows you to advertise to them as much as you want for pennies.

Click on the image below to watch Brian's video.

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Where Can You Find the Best Business Partners?

You may think of your competitors as bitter enemies. But in business -- especially online -- some of your most profitable deals will come from partnering with them. During ETR's upcoming 5 Days in July Internet Business Building Conference, you'll learn how to set up these lucrative joint ventures. And put together win-win deals. Sign up here...


"Dear Clayton Makepeace,

"In a world full of Sad Sacks, it is refreshing to read your work. I have been up and down (financially), but I am now at a point where I ENJOY life. No, I am not wealthy, but I have health, a mind, and wonderful e-mails from you people. Thank you, and keep up the good work!"

T. Mark Loblaw 

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Get Michael Masterson's Bestselling Book, Ready, Fire, Aim... for Free

Ready, Fire, Aim is considered a business-building bible by countless readers of this New York Times, Wall Street Journal, and Business Week bestseller.

"If you're thinking about starting a business, don't -- until you've finished reading this book. I will save you thousands of dollars and years of time and effort," says Scott Martineau, founder and CEO of ConsciousOne.com.

And after reading it, Brent Jones, founder of Affinity Lifestyles, said, "I am going to grow my company to over $100 million! Now I know I can do it. I have a clear roadmap."

Ready, Fire, Aim contains the secret blueprint that Michael used to craft not one... but TWO $100 million+ business empires...

And now this breakthrough business book is available totally free to readers of Early to Rise... Find out more here.


The Language Perfectionist: "The Mischief of Language"

By Don Hauptman

For the title of this year's annual April Fools' Day column, I've borrowed a phrase from Leo Rosten (1908-1997), the humorist and screenwriter. As devotees of "recreational linguistics" know, English isn't just rules and grammar. It has a fun side, too. Wordplay can assume an astonishing variety of forms. Here's a sampling:

  • Anagram -- a word or phrase whose letters can be rearranged to form a different word or phrase. Collections of anagrams, often circulated via e-mail, include such classics as dormitory morphing into dirty room and astronomer into moon starer.

  • Palindrome -- a word or sentence that reads the same forward and backward. The quintessential example, a tribute to George Goethals: A man, a plan, a canal: Panama! Some obsessive folks have composed palindromes that run for paragraphs and even pages.

  • Beheadment -- a sentence crafted so that when the first letter of each word is deleted, a new and very different sentence results. Try it with this one: Show this bold Prussian that praises slaughter: slaughter brings rout.

  • Pangram -- a sentence that incorporates every letter of the alphabet. Doxy with charming buzz quaffs vodka julep achieves the goal in 36 letters. It makes sense, but attempts to come closer to the holy grail of 26 letters tend to be less intelligible or even nonsensical.

  • Letterplay -- a game that includes countless variations. Two examples: long words in which vowels and consonants alternate (supererorgatorily), and words whose odd and even letters form other words (triennially = tinily / renal).

The two most popular language games are probably crossword puzzles and Scrabble. But many more exist. Lewis Carroll, the author of Alice in Wonderland, invented a game known as "doublets" or "word ladders." The challenge is to transform one word into another by changing one letter at a time, each step forming a legitimate word. Example: Turn head into tail in five moves. (See Carroll's solution to this one in the Ed. Note at the end of today's column.)

The above list only scratches the surface. Dedicated recreational linguists will want to explore word squares, Tom Swifties, clerihews, double dactyls, lipograms, bouts rimes, macaronics, and many others.

An online search will turn up a plethora of websites devoted to language play. I also recommend the books of Dmitri Borgmann, Gyles Brandreth, A. Ross Eckler, Willard Espy, and Richard Lederer, among others. Lederer's Crazy English is a good starting point. Genuine enthusiasts might consider subscribing to the venerable quarterly print magazine Word Ways, The Journal of Recreational Linguistics.

Happy April Fools' Day!

[Ed. Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.

Lewis Carroll's solution to the "word ladder" challenge in Don's column today:

head > heal > teal > tell > tall > tail]


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