Friday, April 30, 2010

ETR: More Products... More Quickly

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Issue No. 3017 - $1.00

Friday, April 30, 2010

More Products... More Quickly
By Jason Holland

In his video today, Brian Edmondson, director of the Internet Money Club and featured presenter at our upcoming 5 Days in July Internet Business Building Conference, shares a strategy for creating profitable products and content for your websites and newsletters very quickly.

Here's a hint: You shouldn't start from scratch.

Just click on the screen below to watch the video.

Brian Edmonson Video

[Ed. Note: This is just a small taste of the Product Creation session Brian Edmondson will lead at our upcoming 5 Days in July Internet Business Building Conference. Come to the conference with nothing... no website... no technical knowledge... no marketing or business experience... and leave just five days later with your own fully operational online business. Find out more here...]

-----------------------------------------------------Highly Recommended -----------------------------------------------------

Success Comes in All Shapes and Sizes

Success coach Bob Cox helps people achieve what they want in any area of life. But he has one stipulation. They don't have to be nice (although most are). Or good looking (though they may very well be -- but he hasn't seen most of their faces). All he asks is that they listen, learn, and stay committed to work with him for just minutes a day. Find out what they've achieved here...


"I always recommend ETR."

"Great story in the last Michael Masterson Journal. I wonder if the wit has become more generational, found more often in people 'of a certain age.' I've been a dentist for 35 years. Like any trade, you'd better have developed a sense of 'what works and what doesn't' after this amount of time, so I find myself using humor, and spending more time visiting. It has only helped in our production levels.

"I always recommend ETR, and your books as well. 

"Thanks for all of your great lessons. Even after 35 years, I still feel like I'm trying to grow the business. I owe it to ETR." 

Jeff Marshall
Spokane, WA

-----------------------------------------------------Highly Recommended-----------------------------------------------------

"I truly left as a near-expert Internet marketer!"

Sharon O'Day admits that she was skeptical when she signed up for our 5 Days in July Internet Business Building Conference three years ago.

After all, she says, "I knew NOTHING about websites or Internet marketing."
But she stuck with it, came to the conference, and got everything she needed to start her own Internet business.

"I learned the simple-to-use website software, how to design my site, SEO, copywriting, and list building," says Sharon. "And that's just scratching the surface. I truly left as a near-expert Internet marketer! It was an intense experience and a lot of work... but ETR delivered. They had all their top people there, flown in from all over the world, and everyone was so accessible!"

Find out how 5 Days in July can change your life here.

The Language Perfectionist: A Chrestomathy of Misuses

By Don Hauptman

Whenever I encounter an interesting linguistic error, I toss it into a folder. When the collection becomes large enough -- which doesn't take long -- I have the raw material for a column like this one.

Review the following mistakes, and you'll avoid committing them.

  • "We're in the halcyon days of smartphone growth, and it won't last forever."

The word halcyon (pronounced "HAL-see-un") means calm, peaceful, tranquil. The tech guru quoted here meant that phone sales are currently booming. Ironically, if sales decline precipitously, as he suggests, the market will then really be halcyon! (Some dictionaries sanction a secondary meaning of halcyon as happy or prosperous, but this sense is often criticized. In light of the ambiguity, it's best avoided.)

  • "In the 30 days allotted for public comment, this decision, and all of its permeations, must be fought for the sake of our students...."

The word wanted here is permutations, meaning changes or variations. The word permeation means a passing or spreading through, as a liquid permeates a cloth.

  • "The judge's decision had clearly extended the protection of First Amendment rights to online writings of a non-threatening manner."

Maybe the writer can get away with the word manner in this context, but a better choice would have been nature. Or, more simply: "First Amendment rights to nonthreatening online writings." The hyphen isn't needed.

  • "It's not a bad movie. But the plot meanders, development stagnates where it should've been moving forward (right around the middle, to be precise)...."

If the story bogs down around the middle, which indicates an approximation, it can't be precise.

Finally, two editorials recently appeared on the same day in a major newspaper. One included the comment "That is not a surprise, but it is still worrying." The second expressed the view that some recommended changes to textbooks "are very worrisome...."

The adjective worrying is a Britishism. In America, worrisome is standard. But the more serious problem here is that both words appeared on the same page. Most publications provide written guidelines regarding "house style." Writers and editors are supposed to refer to them to ensure consistency. In this case, that didn't happen.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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