Friday, April 9, 2010

Your ETR Insider

Early To Rise Insider
From The Desk of Laura Rodini Volume 1  |  Issue 9   |  April 9, 2010

Dear ETR Insider,

Let me give you an astounding number: 25%.

That's how much oil – the oil we Americans use - will disappear from the markets in the next few years.

No one will steal it, ship it elsewhere, or "turn off" the spigot. 

What's happening, Sound Profits Editor Steve McDonald says, is the result of serious problems within the oil-producing countries of Venezuela, Nigeria, and Mexico.

Mexico's problem is production. They simply can't produce as much oil from their fields as they used to. Nigeria is in the middle of a civil war that endangers both its citizens and its pipelines. And Venezuela's problem stems from Hugo Chavez's decision to nationalize his country's oil fields. He doesn't have the cash to run them, so they're sitting idle.

Throw China's never-ending appetite for natural resources into the mix, and we'll soon have a supply crunch of epic proportions.

Think $300 a barrel oil is crazy? Think again, Steve says.

"I could go on for pages," he says, "listing reasons why demand for oil has to skyrocket and why suppliers can't keep pace. Never have I seen a situation so perfectly primed for a big move."

In the just-published April issue of Sound Profits, Steve reveals a new and ultra-safe oil play. It's a LEAP options trade. And as the price of oil goes up, his pick will make a much higher rate of return than shares of the underlying stock - because that's the beauty of options.

Another plus with options: You need less money to trade this option than to trade shares of the stock, and you have less capital at risk if the trade goes against you. "This is the best possible play for risk takers and the risk-adverse," Steve says. In fact, it could be the play of the decade, so I want to be sure you get in on it as soon as you can. See here for more details.

| How You Can Profit From Obamacare |

Steve McDonald had a busy week! Not only was he uncovering that great oil play for Sound Profits, he also sat down and videotaped an interview with Options Power Trader Editor Ted Peroulakis.

Seems that options trading is on everyone's mind these days. But it's Ted's area of expertise, and he has the track record to prove it. He just closed out his 8th winning play in a row. He has more than 15 years of trading experience, including his training at Morgan Stanley back in the 1990s.

In his interview with Steve, Ted talks about one of the few American sectors that will likely see consistent growth in the next decade; healthcare. (Ted's readers could have made 36% in just a few days on the heels of Obama's healthcare legislation.) He also talks about a major company that's about to cash in big time on the 32 million newly insured Americans.

You can watch the entire interview here:

Ted & Steve Video

A lot of people think options trading is for "advanced" investors. That's simply not true.  Ted has a way for you to make double- and triple-digit gains… in about as much time as it takes to drink your morning coffee! Click here to learn more.

| ETR's Faces of Success: Mike Bann - Taking Chances to Grow His Business |

This week, I'd like to introduce you to Mike Bann, of Bann Business Solutions.

"I'm sitting on a plane on my way to Orlando to launch a new division of my company," Mike said in his e-mail.

Mike Bann

"I'm thinking of all the hard work I have put into this - and, of course, I am asking myself if I'm doing the right thing."

Mike's used to taking chances. He left his job as a salesman for his father's company - where he worked for 15 years - in order to start
Bann Business Solutions. At the beginning, Mike sold custom-printed business forms. But as computers changed the industry, sales decreased dramatically. So Mike, along with his business partner and brother Bill, shifted to distributing commercial print materials.

But success in business is more often about the art and process of selling than about the product itself. So they followed the marketing principles Michael Masterson has written about in ETR and in his books: Automatic Wealth, Ready, Fire, Aim, and Changing the Channel.

"Michael Masterson writes that tough economic times are not the time to stop marketing or thinking about growth," Mike says. And 2008 and 2009 proved to be very difficult years for a lot of businesses, including Bann's.

But instead of sitting back and waiting for the economy to change, the brothers decided to purchase another, albeit smaller, distributor - a distributor that had carved out a niche for itself by selling promotional materials to community banks.

Mike came up with the idea of offering "bundled" packages of print materials, office supplies, and promotional products to this niche. And he got very positive feedback from the bank presidents he surveyed - his target market.

Mike has now just launched this new division called Bann Banking Solutions and has deployed a cross-channel marketing campaign to the 5000 member banks which make up the Independent Community Bankers Association. He's especially proud of the 8% response rate he got from a recent mailing using one his very own unique offerings, called a Transformailer.

"I believe I found a niche to be served. I surveyed the marketplace and received the feedback I had hoped for. Thank you for your books and ETR!"

Identifying your target market and filling a need in your industry are just two of the strategies you'll learn at Early to Rise's upcoming 5 Days in July Internet Business Building Conference. Every year, we bring in experts to give you the tools and techniques to be successful. Come with an idea - and we'll show you the rest. Find out more here.

And keep your success stories coming! I love hearing from you.

| Breakfast of Champions |

One more thing before I sign off this week…

Downtown Delray Beach was abuzz early Saturday morning – Dog lovers of all ages lined the main street to watch our four-legged friends show off their Easter finery.

I heard that more than 100 dogs participated! There were prizes for Best Bonnet, Most Tropical, Most Frou Frou, Owner-Pet Look-Alike.

Sad Dog
But all he wanted was water

The proceeds went to the Animal Rescue league, which is always a worthwhile cause. And I'm proud to say that George walked a full half a block before darting into the nearest azalea bush.

George
World's largest bumblebee

Here's hoping spring has sprung in your neck of the woods!

Until next week,

Laura Sig

Sincerely,
Laura Rodini
COO, Early to Rise

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