Wednesday, April 21, 2010

ETR: Three Ideas

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Issue No. 3011 - $1.00

Wednesday, April 21, 2010

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If you act right now to claim your copy of Ready, Fire, Aim... you qualify for the special offer we're reserving exclusively for "Fast Responder" readers... folks who are used to getting in on the best ideas early... and having the opportunity to make money from those ideas the fastest.

Respond today, and you'll be rewarded right away. You'll receive Ready, Fire, Aim absolutely FREE of charge! (Others will have to pay $27.95 to buy it at a local bookstore.)

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Are You Proactive?
By Jason Holland

How do you run your business?

Do you just wait until something goes wrong -- and then fix it? Or are you constantly thinking of ways to make things better?

In his video today, veteran copywriter and marketing strategist Drayton Bird gives you a quick technique for doing the latter.

Please click on the screen shot below to view the video.


Drayton Bird Video

Learn how to build your own successful Internet business directly from Drayton Bird and a dozen of the top experts in copywriting, information publishing, Internet marketing, search engine optimization, social media, and more at ETR's Information Marketing Bootcamp this November. Find out more here.

[Ed. Note: Veteran copywriter and direct-marketing strategist Drayton Bird has worked with American Express, Ford, Microsoft, Visa, Procter & Gamble, and scores of other clients during his five-decade career, which included a stint as international vice-chairman and creative director with Ogilvy & Mather. In 2003, he was named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing.

Ready for more marketing insights from Drayton Bird? For 101 ideas, case studies, and articles on direct-marketing topics like the one you just viewed, and a 28-day free trial of Drayton's Commonsense Marketing Series, go here.]

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Sharon O'Day admits she was skeptical when she signed up for our 5 Days in July Internet Business Building Conference three years ago.

After all, she says, "I knew NOTHING about websites or Internet marketing."

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"I learned the simple-to-use website software, how to design my site, SEO, copywriting, and list building," recounts Sharon. "And that's just scratching the surface. I truly left as a near-expert Internet marketer! It was an intense experience and a lot of work... but ETR delivered. They had all their top people there, flown in from all over the world, and everyone was so accessible!"

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"The feeling will follow."

"Wow, Michael! You've done it again. Quite often, you make me want to jump up and applaud with unbridled enthusiasm, and today's message on what you call 'Calculated Enthusiasm' was one of those times.

"You are absolutely right about using this technique to change employees' attitudes toward customers. But I want to tell your readers that the technique works in ANY situation in which you really should be enthusiastic but the feeling doesn't come naturally.

"Start by acting as if you are enthusiastic. Try it on your new son- or daughter-in-law (or mother- or father-in-law, for the younger set) and improve that important relationship.

"Let your behavior come first -- and the feeling will follow. If it feels 'phony' at first, push on through that feeling. 'Fake it till you make it.'

"You can also use it when you enter your workplace in the morning. Don't answer the 'How are you?' question grimly. Answer it with Calculated Enthusiasm. Say 'I feel fantastic' with a big smile on your face, and guess what? Pretty soon, you WILL!"

CM


Today's Words That Work: Limn

To limn (LIM) -- from the Latin for "to illuminate" (a manuscript) -- is to describe; to depict by painting or drawing.

Example (as used by Jennifer Steinhauer in The New York Times): "[Demi Moore's] successes and limitations limn that curious piece of geography in Hollywood where the over-40 actress can encounter bounty (you go, Sandra Bullock) or a spectacularly barren landscape (get back on the big screen, Michelle Pfeiffer).

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