Thursday, April 8, 2010

ETR: Do You Video?

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Issue No. 3004 - $1.00

Thursday, April 8, 2010

--------------------------------------------------Highly Recommended --------------------------------------------------

"Thanks, Michael. I needed this book."

"Ready, Fire, Aim is full of practical, step-by-step advice that just makes sense. While reading it, my internal 'light bulb' was going off with multiple ideas and solutions. I feel motivated and revitalized. I am going to grow my company to over $100 million! Now I know I can do it, because I have a clear roadmap."

Brent Jones
President
Affinity Lifestyles


The Free Massive Website Traffic Driver
By Jason Holland

If you think you need a professional setup or a high-profile website to use video in your Internet business, you're wrong, says Brian Edmondson. It's one of the quickest and cheapest (in fact, it's free!) ways to drive traffic to your site -- increasing your online presence AND your sales.


Brian Edmonson Video

This is just one of the Internet marketing strategies Brian, and a dozen other experts from Early to Rise and Agora Inc., will be revealing at our 5 Days in July Internet Business Building Conference. For more information, go here.

-----------------------------------------------------Highly Recommended ----------------------------------------------------

Where Can You Find the Best Business Partners?

You may consider your competitors to be your bitter enemies. But in business -- especially online -- some of your most profitable deals will come from partnering with them. At ETR's 5 Days in July Internet Business Building Conference, you'll learn how to set up these lucrative joint ventures. And put together win-win deals.


"I feel as though I know you."

"Welcome back from your trip to Hell, Michael! Although we haven't met, I would have felt a significant void if you had not returned, alive, from your Mt. Kilimanjaro adventure.

"Your ETR messages are important to me. I feel as though I know you because of the personal information you share with us when teaching us how to write and develop a business. I hope to meet you someday in person. My respect for you is great, and I thank you for all that you share with your readers.

"Welcome home. Good health to you."

Richard Hugg

--------------------------------------------------Highly Recommended --------------------------------------------------

What Are You Thinking of Right Now?

Are you upset about some perceived slight from a coworker? Annoyed by the e-mail you just got from your mother-in-law? (She's visiting next week... ugh!) Dreading this afternoon's staff meeting? (You just know you'll get stuck with extra work.)

If this sounds familiar... if negative thoughts -- one after another -- fill your day... you're not alone. As success mentor Dr. Srikumar Rao notes, this "mental chatter" fills most people's days. Dr. Rao has perfected a technique to banish that distraction from your mind and allow you to focus on what's important. Find out more here...


The Language Perfectionist: Confusables, Redux

By Don Hauptman

When I studied French in high school, we were taught the phrase faux amis, or "false friends." The expression refers to foreign-language words whose meanings you think you know but which can lead you astray if you're not careful.

A similar phenomenon occurs in English, as demonstrated by the many pairs of "confusables" regularly featured in this column. Here's a fresh batch of examples from the media:

  • "The godfather of punk rock delivers an enervating, ecstatic set in the San Francisco of 1981, channeling the raw power and utterly maniacal energy for which he was known."
It's tempting to assume that enervate means to energize, excite, invigorate. In fact, it means the opposite: to weaken, tire, or fatigue. Clearly, however, that's not the intended meaning of this music critic.
  • "The impact with the truck caused the car to careen off the road, into an electrical pole."

To careen is to lean or tilt while in motion. To move rapidly and wildly is to career, which is what the car is very likely doing in this case.

  • "The moment Scott Brown won the special election for Ted Kennedy's Senate seat, he was asked about presidential ambitions. He had the good sense to demure, but...."

The correct verb here is demur, which means to object or take exception. The adjective demure means shy, modest, or coy.

  • "Luckily, enough family and neighbors ran forward to coral the horses and tie them at a safe distance."

An enclosure for horses is a corral, and the verb to corral indicates the process of driving them there. On the other hand, coral is a colorful organism found in tropical waters.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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